UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DCWashington, D.C. 20549

 

 

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN

PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

 

 

Filed by the registrantRegistrant  ☒                             Filed by a partyParty other than the registrantRegistrant  ☐

Check the appropriate box:

 

 Preliminary Proxy Statement
 Confidential, for useUse of the Commission onlyOnly (as permitted by Rule 14a-6(e)(2))
 Definitive Proxy Statement
 Definitive Additional Materials
 Soliciting Material Pursuant to §240.14a-12

Potbelly CorporationPOTBELLY CORPORATION

(Name of registrantRegistrant as specifiedSpecified in its charter)Charter)

Payment of the filing fee (checkFiling Fee (Check the appropriate box):

 No fee required.
 Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 (1) 

Title of each class of securities to which transaction applies:

 

     

 (2) 

Aggregate number of securities to which transaction applies:

 

     

 (3) 

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

 

     

 (4) 

Proposed maximum aggregate value of transaction:

 

     

 (5) 

Total fee paid:

 

     

 Fee paid previously with preliminary materials.materials:
�� Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(2)0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Formform or Scheduleschedule and the date of its filing.
 (1) 

Amount previously paid:

 

     

 (2) 

Form, Schedule or Registration Statement No.no.:

 

     

 (3) 

Filing party:Party:

 

     

 (4) 

Date filed:Filed:

 

     

 

 

 


LOGO

LOGO

March 23, 201726, 2021

Dear Fellow Stockholder:

You are cordially invited to virtually attend our Annual Meeting of Stockholders (including any adjournments or postponements thereof, the “Annual Meeting”) on May 11, 2017. We will hold20, 2021. Due to the public health impact of the coronavirus outbreak (COVID-19), and to support the health and well-being of the Company’s employees and stockholders, the meeting at 8:00 a.m., Central Time, atwill be held in a virtual meeting format only via live audio webcast. Included with this letter are the Westin O’Hare Hotel, 6100 N. River Road, Rosemont, Illinois 60018. Detailsnotice of annual meeting of stockholders, a proxy statement detailing the business to be conducted at the Annual Meeting, and a proxy card. You may also find electronic copies of these documents online at www.proxyvote.com.

Regardless of whether you plan to attend our virtual Annual Meeting, it is important that your voice be heard. We encourage you to vote in advance of the meeting by telephone, by Internet or by signing, dating and returning your proxy card by mail. You may also vote by attending the virtual annual meeting at http://www.virtualshareholdermeeting.com/PBPB2021 and voting online. Full instructions are givencontained in the notice of meetingproxy statement and Proxy Statement that follow.

Please vote promptly by following the instructions in this Proxy Statement or in the Notice of Internet Availability of Proxy Materials that was sent to you.enclosed proxy card.

Sincerely,

Aylwin Lewis

Chairman of the Board and Chief Executive Officer

Joseph Boehm

Chairman of the Board

Robert D. Wright

President and Chief Executive Officer


LOGOLOGO

111 North Canal Street, Suite 850325

Chicago, Illinois 60606

NOTICE OF ANNUAL MEETING OF

STOCKHOLDERS

TO BE HELD ON MAY 11, 2017

To our Stockholders:20, 2021

The 20172021 Annual Meeting of Stockholders (including any adjournments or postponements thereof, the “Annual Meeting”) of Potbelly Corporation (the “Company”) will be held on May 11, 2017,20, 2021, at 8:00 a.m. Central Time (with login beginning at the Westin O’Hare Hotel, 6100 N. River Road, Rosemont, Illinois 600187:45 a.m., Central Time) exclusively via live audio webcast at http://www.virtualshareholdermeeting.com/PBPB2021, for the following purposes:

 

1.To

to elect Peter Bassi, Marla Gottschalk and Aylwin Lewis as Class I directorsnine director nominees to serve on the Board of Directors (the “Board of Directors” or “Board”) for a term of one year or until their successors are duly elected or appointed and qualified;

 

2.The ratification of

to ratify the appointment of Deloitte & Touche LLP to serve as our independent registered public accounting firm for the fiscal year ending December 31, 2017; and26, 2021;

 

3.To

to vote, on a non-binding, advisory basis, on a resolution to approve the 2020 compensation of our named executive officers; and

4.

to transact any other business properly brought before the Annual Meeting or any adjournment or postponement thereof.Meeting.

These items of business are more fully described in the Proxy Statement accompanying this Notice.

The Board of Directors has set the close of business on March 15, 201724, 2021 as the record date for determining Stockholdersstockholders of the Company entitled to notice of and to vote at the Annual Meeting. AYou may examine our list of stockholders entitled to vote at the Stockholders as ofAnnual Meeting during the record dateAnnual Meeting by following the instructions provided on the meeting website during the Annual Meeting. The stockholder list will also be available for inspection by Stockholders,examination during normal business hours for ten days prior to the Annual Meeting for any purpose germane to the Annual Meeting,meeting at the Company’s offices andour corporate headquarters at the offices of American Stock Transfer & Trust Company LLC, the Company’s independent share transfer agent, during normal business hours for a period of 10 days prior to the Annual Meeting. The list will also be available for inspection by Stockholders at the Annual Meeting.111 North Canal Street, Suite 325, Chicago, Illinois 60606.

All Stockholdersstockholders are cordially invited to attend the virtual Annual Meeting. To participate in the virtual Annual Meeting, you will need the 16-digit control number that appears on your proxy card or the instructions that accompanied your proxy materials. Beneficial owners will need to register in person.order to attend the virtual Annual Meeting. For detailed instructions, please refer to page 8 under “Annual Meeting Procedures.”

EVEN IF YOU CANNOT ATTEND THE VIRTUAL ANNUAL MEETING, PLEASE TAKE THE TIME TO PROMPTLY VOTE YOUR PROXY BY CAREFULLY FOLLOWING THE INSTRUCTIONS ON THE NOTICE REGARDING AVAILABILITY OFTHE PROXY MATERIALS. ALTERNATIVELY, CARD. IF YOU HAVE REQUESTED WRITTENWISH TO VOTE USING A PAPER PROXY MATERIALS,CARD, PLEASE SIGN, DATE AND RETURN THE PROXY CARD IN THE RETURN ENVELOPE PROVIDED AS PROMPTLY AS POSSIBLE.

Important Notice Regarding theof Internet Availability of Proxy Materials for the Annual Meeting to be Held on May 11, 2017: the20, 2021: The Proxy Statement for the Annual Meeting and the Annual Report to Stockholderson Form 10-K for the fiscal year ended December 27, 2020 are available atwww.proxyvote.com.

By order of the Board of Directors,

Matthew RevordAdiya Dixon

Senior Vice President, Chief Legal Officer General Counsel and Secretary

March 23, 201726, 2021


LOGOIMPORTANT

TO ASSURE THAT YOUR SHARES ARE REPRESENTED AT THE VIRTUAL ANNUAL MEETING, WE URGE YOU TO COMPLETE, DATE AND SIGN THE ENCLOSED PROXY CARD AND MAIL IT PROMPTLY IN THE POSTAGE PRE-PAID ENVELOPE PROVIDED, OR VOTE BY TELEPHONE OR THE INTERNET AS INSTRUCTED ON THE PROXY CARD, WHETHER OR NOT YOU PLAN TO ATTEND THE VIRTUAL ANNUAL MEETING. YOU CAN REVOKE YOUR PROXY AT ANY TIME BEFORE THE PROXIES YOU APPOINTED CAST YOUR VOTES.


LOGO

PROXY STATEMENT

Table of Contents

PROXY STATEMENT

1

PROXY STATEMENT SUMMARY

1

Annual Meeting Information

1

Matters to be Voted on at the Annual Meeting and Board Recommendations

1

Board Highlights

2

Corporate Governance Highlights

2

GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

   13 

CORPORATE GOVERNANCEWhy am I receiving these materials?

   53 

Where and when is the Annual Meeting?

3

OverviewWhat am I being asked to vote on at the Annual Meeting?

3

Who can vote?

3

How many votes do I have?

3

What is the difference between holding shares as a “stockholder of record” and as a “beneficial owner”?

4

What is a proxy?

4

How can I vote my shares?

4

How can I revoke my proxy?

   5 

Director IndependenceIf I have already voted by proxy on one or more proposals, can I change my vote?

   5 

Ethics Code of ConductWhat “quorum” is required for the Annual Meeting?

   5 

Conflicts of InterestWhat vote is required to approve each proposal?

   5 

Structure ofHow are the Board of Directorsvoting results determined?

5

Board Leadership Structure

   6 

What is the effect of abstentions and broker Director Biographiesnon-votes?

   6 

Board MeetingsWill my shares be voted if I do nothing?

6

What are the fiscal year end dates?

7

Where can I find the voting results?

7

ANNUAL MEETING PROCEDURES

8

Admission to the Annual Meeting

   8 

Board CommitteesParticipation during the Annual Meeting

   8 

Compensation Committee Interlocks and Insider ParticipationAppraisal Rights

8

Stockholder List

8

CORPORATE GOVERNANCE

9

Overview

   9 

Board’s Role in Risk OversightGovernance Highlights

   9 

Policy for Director RecommendationsIndependence

   9 

Communication with the BoardCorporate Environmental and Social Responsibility

   10 

PROPOSAL No. 1Ethics Code of Conduct

   1110 

i


ELECTION OF DIRECTORSConflicts of Interest

10

Structure of the Board of Directors

10

Board Leadership Structure

   11 

PROPOSAL No. 2Director Biographies

   12

RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

1211 

Policy on Audit Committee Approval of Audit andNon-Audit ServicesBoard Meetings

12

AUDIT COMMITTEE REPORT

13

EXECUTIVE OFFICERS

14

EXECUTIVE AND DIRECTOR COMPENSATION

15

Introduction

15

2016 Summary Compensation Table

   16 

Employment AgreementsBoard Committees

   16 

Equity AwardsCompensation Committee Interlocks and Insider Participation

   18 

Non-Equity Incentive AwardsBoard’s Role in Risk Oversight

   18 

2016 Outstanding Equity Awards at FiscalYear-EndPolicy for Director Recommendations

18

Communication with the Board

19

DIRECTOR COMPENSATION

20

Director Compensation Plan

   20 

2020 Director Compensation

20

Director Stock Ownership Guidelines

21

PROPOSAL 1

22

Election of Directors

22

PROPOSAL 2

23

Ratification of Appointment of Independent Registered Public Accounting Firm

23

Policy on Audit Committee Approval of Audit and Non-Audit Services

23

AUDIT COMMITTEE REPORT

25

PROPOSAL 3

26

Advisory Vote on a Resolution To Approve Our 2020 Named Executive Officer Compensation

26

EXECUTIVE OFFICERS

27

COMPENSATION DISCUSSION AND ANALYSIS

29

Executive Summary

29

Compensation Philosophy and Objectives

30

Elements of Executive Compensation

30

Our Executive Compensation Process

31

Base Salary

32

Annual Incentive Plan

33

Long-Term Incentive Awards

34

Other Plans

35

Executive Stock Ownership Guidelines

35

Anti-Hedging Policy

35

Clawbacks and Forfeiture Provisions

36

Employment Agreements

36

COMPENSATION COMMITTEE REPORT

38

EXECUTIVE COMPENSATION

39

Summary Compensation Table

39

Grants of Plan-Based Awards in 2020

41

Outstanding Equity Awards at Fiscal Year-End

42

Option Exercises and Stock Vested

43

Nonqualified Deferred Compensation

43

Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control

   2144 

Other PlansCEO Pay Ratio

   23

2016 Director Compensation

23

Stockownership Guidelines

2448 

 

iii


RELATED PARTY TRANSACTIONS

   2549 

Indemnification AgreementsSettlement Agreement

   2549 

Participation in PIPE

49

Indemnification Agreements

50

Review, Approval or Ratification of Transactions with Related Persons

   2550 

BENEFICIAL OWNERSHIP OF OUR COMMON STOCK

   2651 

Delinquent Section 16(a) Beneficial Ownership Reporting ComplianceReports

   2752 

OTHER MATTERS

   2853 

Proxy SolicitationStockholder Proposals for the 2022 Annual Meeting

   2853 

Stockholder Proposals for the 2018 Annual Meeting

28

Form10-K and Other Filings

   2853 

Householding

   2853 

 

iiiii


  GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING  

LOGO

POTBELLY CORPORATION

PROXY STATEMENT

The Board of Directors (the “Board of Directors” or “Board”) of Potbelly Corporation, a Delaware corporation (the “Company”), is using this Proxy Statement to solicit your proxy for use at our 2017 Annual Meeting. We are sending a Notice Regarding the Availability of Proxy Materials for the2021 Annual Meeting and making proxy materials available to stockholders (or, for those who request, a paper copy of this Proxy Statement andStockholders (including any postponements or adjournments thereof, the form of proxy) on or about March 23, 2017, to our stockholders of record as of the close of business on March 15, 2017.“Annual Meeting”). References in this Proxy Statement to “Potbelly,” the “Company,” “we,” “us,” “our” and similar terms refer to Potbelly Corporation.

GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

Important Notice RegardingWe are sending this Proxy Statement, the Availability of Proxy Materials for the Annual Meeting to be Held on May 11, 2017

This Proxy Statementenclosed proxy card and our Annual Report on Form 10-Kfor the fiscal year ended 2016, which includes our Annual Report on Form10-K, are available onDecember 27, 2020 (collectively, the Internet atwww.proxyvote.com. Pursuant to rules adopted by the Securities and Exchange Commission (the “SEC”“Proxy Materials”), we have elected to provide access to our proxy materials over the Internet. Accordingly, we are sending a Notice Regarding the Availability of Proxy Materials to our stockholders of record as of the close of business on March 15, 2017. All stockholders will have24, 2021, the ability to access our proxy materialsrecord date (the “Record Date”). Stockholders of record at the close of business on the website referredRecord Date will be entitled to invote at the Notice RegardingAnnual Meeting. As of the AvailabilityRecord Date, 28,012,464 shares of our common stock, $0.01 par value per share, were outstanding. Stockholders are entitled to one vote for each share of common stock held. A majority of these shares present virtually or represented by proxy at the Annual Meeting will constitute a quorum for the transaction of business.

The Proxy Materials (www.proxyvote.com)are first being mailed to our stockholders of record on or about March 26, 2021.

PROXY STATEMENT SUMMARY

This summary highlights information contained elsewhere in this Proxy Statement. It does not contain all of the information that you should consider, and you should read the entire Proxy Statement carefully before voting.

Annual Meeting Information

Date and Time

Location

Record Date

Thursday, May 20, 2021

8:00 a.m., Central Time (login beginning at 7:45 a.m., Central Time)

Exclusively via live audio webcast at

http://www.virtualshareholdermeeting.com/PBPB2021

March 24, 2021

Matters to request to receive a printed setbe Voted on at the Annual Meeting and Board Recommendations

Proposal

Board Voting
Recommendation
Page Reference
(for more detail)
1: Election of nine directorsFOR EACH
DIRECTOR NOMINEE
22
2: Ratification of selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending December 26, 2021FOR23
3: Advisory vote on compensation of our named executive officersFOR26

Board Highlights

The following tables provide summary information about our current Board of our proxy materials. Instructions on how to access our proxy materials overDirectors, including their ages as of December 27, 2020.

Name

  Age  Director
Since
  Audit
Committee
  Compensation
Committee
  Nominating &
Corporate
Governance
Committee

Vann Avedisian

Independent

  56  2021      

Joseph Boehm

Independent Chairman of the Board

  34  2017      Chair

Adrian Butler

Independent

  50  2019      

Marla Gottschalk

Independent

  60  2009  Chair    

David Head

Independent

  64  2019      

David Near

Independent

  51  2020      

Benjamin Rosenzweig

Independent

  35  2018    Chair  

Todd Smith

Independent

  43  2020      

Robert D. Wright

President and Chief Executive Officer

  53  2020      

Corporate Governance Highlights

Eight of nine director nominees are independent. Our Chief Executive Officer is the Internet or request a printed copyonly management director.

Independent Chairman of our proxy materials may be foundthe Board who is elected by the independent directors. The independent directors regularly meet in the Notice Regarding Availabilityexecutive session without management present.

All Board committees are comprised only of Proxy Materials. In addition, stockholders may request to receive proxy materials in printed form or by emailindependent directors.

All directors are up for re-election on an ongoing basis by calling1-800-579-1639 or via email tosendmaterial@proxyvote.com.annual basis.

Robust director and executive stock ownership guidelines.

Annual Board and Committee evaluations.

Active Board oversight of the Company’s strategy and risk management.

GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

Why am I receiving these materials?

 

Our Board of Directors is soliciting proxies in connection with the Annual Meeting. The Company will bear the cost of preparing, printing and mailing the materials in connection with this solicitation of proxies. The Company has retained DF King for certain advisory and solicitation services at a fee of approximately $10,000. Proxies also may be solicited on the 2017 Annual MeetingCompany’s behalf by officers and other employees. The Company will reimburse banks and brokers for their reasonable out-of-pocket expenses related to forwarding proxy materials to beneficial owners of Stockholders. Onstock or about March 23, 2017, we expect to beginotherwise in connection with this solicitation. We are mailing these proxy materials to stockholders of record as of the close of business on March 15, 2017,24, 2021, the record date. OnRecord Date.

You are receiving this Proxy Statement as a stockholder of the record date, there were 25,063,935 sharesCompany. We request that you promptly use the enclosed proxy card to vote, by telephone, Internet, or mail, in the event you desire to express your support of our common stock outstanding.or opposition to the proposals.

THE BOARD UNANIMOUSLY RECOMMENDS VOTING “FOR” THE ELECTION OF EACH OF THE NINE DIRECTOR NOMINEES NAMED IN PROPOSAL 1 AND “FOR” PROPOSALS 2 AND 3.

Where and when is the Annual Meeting of Stockholders?Meeting?

 

We will hold the Annual Meeting of Stockholdersvirtually on Thursday, May 11, 2017,20, 2021, at 8:00 a.m., Central Time (login beginning at 7:45 a.m., Central Time), exclusively via live audio webcast. Please go to www.virtualshareholdermeeting.com/PBPB2021 for instructions on how to participate in the Westin O’Hare Hotel, 6100 N. River Road, Rosemont, Illinois 60018.Annual Meeting.

What am I being asked to vote on at the meeting?Annual Meeting?

 

We are asking our stockholders to consider the following items:proposals at the Annual Meeting:

 

Proposal 1: the election of threenine director nominees to serve on the Board of Directors for director named in this Proxy Statement;a term of one year or until their successors are duly elected or appointed and qualified.

 

Proposal 2: the ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm; andfirm for the fiscal year ending December 26, 2021.

 

Proposal 3: a non-binding advisory vote on a resolution to approve the 2020 compensation of our named executive officers.

Proposal 4: any other business properly introducedbrought before the Annual Meeting.

Who can vote?

Stockholders of record at the close of business on March 24, 2021, the Record Date, may vote at the Annual Meeting.

  GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING  
As of the Record Date, there were 28,012,464 shares of our common stock outstanding.

How many votes do I have?

 

You have one vote for each share of our common stock that you owned atas of the close of business on the record date.Record Date. These shares include:

include shares registered directly in your name with our transfer agent, for whichheld by you are considered theas a “stockholder of record;”record” and

shares held for you as the beneficial owner through a broker, bank or other nominee in “street name.“beneficial owner.

What is the difference between holding shares as a “stockholder of record” and as a “beneficial owner”?

 

If your shares are registered directly in your name with our transfer agent, you are considered the “stockholder of record” with respect to those shares. We have sent these proxy materials directly to you.

If your shares are held in a stock brokerage account or by a bank or other nominee, you are considered the “beneficial owner” of the shares held in street name. Your broker, bank or other nominee who is considered the stockholder of record with respect to those shares has forwarded these proxy materials to you. As the beneficial owner, you have the right toYou should direct your broker, bank or other nominee on how to vote your shares by using the voting instruction cardform included in the mailing or by following their instructions for voting by telephone or the Internet.

How can I vote my shares?

You can vote by proxy or in person.

What is a proxy?

 

It is your legal designation ofIf you legally designate another person to vote the stockshares you own. That otherown at a meeting of stockholders according to your instruction, that person is called ayour proxy. If you designate someone as your proxy in a written document, that document is also called a proxy or a proxy card. We have designated two of our officers to serve as proxies for the Annual Meeting of Stockholders to be held on May 11, 2017. These officers are Aylwin LewisMeeting: Robert D. Wright and Matthew Revord.Adiya Dixon.

How You Can Votecan I vote my shares?

 

Stockholders of Record.Record. Stockholders of record may vote their shares or submit a proxy to have their shares voted by one of the following methods:

By Internet

Before the Annual Meeting – You may submit your proxy online via the Internet by following the instructions provided on the enclosed proxy card. Internet voting facilities will be available 24 hours a day and will close at 11:59 p.m., Eastern Time, on May 19, 2021.

 

 

By Internet-During the Annual Meeting – You may authorize your proxyon-lineattend the meeting via the Internet by accessingat www.virtualshareholdermeeting.com/PBPB2021 and vote during the websitewww.proxyvote.com andmeeting by following the instructions provided on the Notice Regarding the Availability of Proxy Materials or, if you have requested writtenenclosed proxy materials, the proxy card. Internet voting facilities will be available 24 hours a day and will close at 11:59 p.m., Eastern Time, on May 10, 2017.

 

By Telephone - You may authorizevote your proxyshares by touch-tone telephone by calling1-800-690-6903. the toll-free number on the enclosed proxy card. Telephone voting facilities will be available 24 hours a day and will close at 11:59 p.m., Eastern Time, on May 10, 2017.19, 2021.

 

By Mail- If you request paper copies of the proxy materials to be sent to you by mail, you – You may authorizesubmit your proxy by completing, signing and dating your proxy card and returning it in the reply envelope included with the paperthese proxy materials.

In Person- You may attend the Annual Meeting and vote in person by completing a ballot; however, attending the Annual Meeting without completing a ballot will not count as a vote. If you choose to vote in person, you must bring proof of identification and your notice or proxy card showing your control number to the Annual Meeting.

Beneficial Owners.Owners. If you are the beneficial owner of your shares of common stock (that is, you hold your shares in “street name” through an intermediary such as a broker, bank or other nominee), you will receive instructionsa voting instruction form from your bank, broker bank or other nominee.

Your bank, broker bank or other nominee will not vote your shares of stock on any mattersProposals 1 or 3 unless you provide them instructions on how to vote your shares of stock.shares. You should instruct your bank, broker or other nominee how to vote your shares of stock by following the

  GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING  

directions provided by your broker or nominee. Alternatively, you may obtain a proxy from your bank, broker or other holder of record and bring it with you to hand in with a ballot in order to be able to vote your shares at the meeting. If you choose to vote at the meeting, you must bring the following: (i) proof of identification, (ii) an account statement or letter from the broker, bank or other nominee indicating that you are the owner of the stock and (iii) a signed proxy from the stockholder of record giving you the right to vote the stock. The account statement or letter must show that you were the beneficial owner of the stock on March 15, 2017.nominee.

General.General. If you submit your proxy using any of the methods above, Aylwin LewisRobert D. Wright or Matthew RevordAdiya Dixon will vote your shares in the manner you indicate. You may specify whether your shares should be voted for all, some, or none of the nominees for director, and for, and against or againstabstain from voting for Proposals 2 and 3 and any other proposals properly introduced at the Annual Meeting. If you vote by telephone or Internet and choose to vote with the recommendation of our Board of Directors, or if you vote by mail, sign your proxy card, and do not indicate specific choices, your shares will be voted “FOR”FOR the election of each of the nominees fornine director and “FOR”nominees

(Proposal 1); FOR ratification of the appointment of Deloitte & Touche LLP to serve as our independent public accounting firm.firm (Proposal 2); and FOR the non-binding resolution to approve our 2020 named executive officer compensation (Proposal 3).

If any othera matter to be considered at the Annual Meeting is presented,timely submitted pursuant to Rule 14a-4(c)(1) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), your proxy will authorize Aylwin LewisRobert D. Wright or Matthew RevordAdiya Dixon to vote your shares in accordancetheir discretion with their best judgment.respect to any such matter subsequently raised at the Annual Meeting. At the time this Proxy Statement was filed, we knew of no matters to be considered at the Annual Meeting other than those referenced in this Proxy Statement.

How can I revoke my proxy?

 

You may revoke a proxy in any one of the following three ways:

 

submit a valid, later-dated proxy, or vote again electronicallyby Internet or by phone after your original vote;

 

notify our corporate secretary in writing before the Annual Meeting that you have revoked your proxy; or

 

vote in persononline at the Annual Meeting.

IsIf I have already voted by proxy on one or more proposals, can I change my vote confidential?vote?

 

Yes. Voting tabulations are confidential exceptTo change your vote by proxy, simply sign, date and return the enclosed proxy card or voting instruction form in extremely limited circumstances. Such limited circumstances include contested solicitationthe accompanying postage pre-paid envelope, or vote by proxy via telephone or the Internet in accordance with the instructions on the proxy card or voting instruction form. We strongly urge you to vote by proxy “FOR” the election of proxies, when disclosure is required by law, to defend a claim against us or to assert a claim by useach of the nine director nominees named in Proposal 1 and when a stockholder’s written comments appear on aFOR” Proposals 2 and 3. Only your latest dated proxy or other voting material.will count at the Annual Meeting.

What “quorum” is required for the Annual Meeting?

 

In order to have a valid stockholder vote, a quorum must exist at the Annual Meeting. For us,At the Annual Meeting a quorum exists when stockholders holding a majority of the issued and outstanding shares entitled to vote are present in person or represented by proxy at athe meeting.

Votes withheld, abstentions and broker-non votes (discussed below under “– What is the effect of abstentions and broker non-votes?”) will be counted as present or represented for purposes of determining whether a quorum exists. In the absence of a quorum, the Annual Meeting may be adjourned by a majority of the votes entitled to be cast either present in person or represented by proxy or by any officer entitled to preside at the Annual Meeting.

What vote is required to approve each item?proposal?

 

 

ItemProposal 1 Vote Required 

Broker Discretionary


Voting Allowed

Proposal 1.

Election of Directors

nine director nominees to serve a term of one year
 Plurality of votes cast No
Proposal 2. 2
Ratification of the appointment of Deloitte & Touche LLP to serve as our independent registered public accounting firm for the fiscal year ending December 31, 201726, 2021 Majority of shares present
in person or represented by
proxy and entitled to vote
 Yes
Proposal 3
Non-binding, advisory vote on resolution to approve our 2020 named executive officer compensationMajority of shares present
in person or represented by
proxy and entitled to vote
No

How are the voting results determined?

 

InFor the election of Class I Directors,directors, your vote may be cast “FOR”“for” each of the nominees or your vote may be “WITHHELD”“withheld” with respect to one or more of the nominees. The nominees receiving the largest number of “FOR”“for” votes will be elected as directors, up to the maximum number of directors to be chosen for election. InEach of Proposals 2 and 3 will pass if the ratificationtotal votes cast “for” such proposal exceed the total number of votes cast “against” and “abstain” for such proposal.

What is the effect of abstentions and broker non-votes?

Because the election of directors is determined on the basis of a plurality of the votes cast, abstentions have no effect on the outcome of the election of nine nominees to the Board of Directors (Proposal 1), although abstentions will result in directors receiving fewer votes.

Because the approval of a majority of shares present and entitled to vote is required to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm, youraccountants for the fiscal year ending December 26, 2021 (Proposal 2) and to approve on an advisory basis, the non-binding resolution to approve our 2020 named executive officer compensation (Proposal 3), abstentions have the effect of a vote may be cast “FOR,” “AGAINST” or “ABSTAIN” with respect to that proposal.against those proposals.

  GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING  

If you are a record holder and you sign (including electronic confirmations in the case of Internet or telephone voting) your proxy card with no instructions on how to vote, your stock will be voted in accordance with the recommendations of the Board. If you are a beneficial owner and you sign (including electronic confirmation in the case of Internet or telephone voting) your broker voting instruction card with no instructions on how to vote, your stock will be voted in the broker’s discretion only with respect to “routine” matters but will not be voted with respect to“non-routine” matters.

Brokernon-votes occur when brokers do not have discretionary voting authority to vote certain shares held in “street name” on particular“non-routine” proposals, including the election of directors, and the “beneficial owner” of those shares has not instructed the broker to vote on those proposals. If you are a beneficial owner, your broker, bank or other nominee is permitted to vote your shares only with regard to ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm, even if the holder does not receive voting instructions from you. Shares registered in the name of a broker, bank or other nominee, for which proxies are voted on some, but not all matters, will be considered to be represented at the Annual Meeting and voted only as to those matters for which the broker, bank or other nominee has authority to vote.

Because the election of directors is determined on the basis of a plurality of the votes cast, abstentions have no effect on the outcome of the election of Class I directors, although they will result in a director receiving fewer votes. Because the approval of a majority of shares present and entitled to vote is required to ratify the appointment of Deloitte & Touche LLP as our independent public accountants, abstentions have the effect of a vote against those proposals. Brokernon-votes will have no direct effect on the outcome of the election of Class I directors or the advisory resolution on executive compensation.

Will my shares be voted if I do nothing?

If your shares are registered in your name, you must sign and return a proxy card in order for your shares to be voted, unless you vote via telephone or the Internet or vote online at the Annual Meeting. If you submit (including by telephone or Internet) your proxy card with no instructions on how to vote, your shares will be voted in accordance with the recommendations of the Board.

If your shares of our common stock are held in “street name,” your bank, broker or other nominee has enclosed a proxy card or voting instruction form with this Proxy Statement. We strongly encourage you to authorize your bank, broker or other nominee to vote your shares by following the instructions provided on the proxy card or voting instruction form. If you sign (including electronic confirmation in the case of Internet or telephone voting) your broker voting instruction form with no instructions on how to vote, your stock will be voted in the broker’s discretion only with respect to “routine” matters but will not be voted with respect to “non-routine” matters. The only routine matter on the ballot for the Annual Meeting is the ratification of the appointment of Deloitte & Touche LLP as our independent registered public accountants.accounting firm for the fiscal year ending December 26, 2021 (Proposal 2).

Please return your proxy card or voting instruction form to your bank, broker or other nominee by proxy by signing, dating and returning the enclosed proxy card or voting instruction form in the accompanying postage pre-paid envelope or vote by proxy via telephone or the Internet in accordance with the instructions in the proxy card or voting instruction form. Please contact the person responsible for your account to ensure that a proxy card or voting instruction form is voted on your behalf.

We strongly urge you to vote by proxy “FOR” the election of each of the nine director nominees named in Proposal 1 and “FOR” Proposals 2 and 3.

What are the fiscal year end dates?

 

This Proxy Statement provides information about the matters to be voted on at the 2017 Annual Meeting of Stockholders and additional information about Potbelly and its executive officers and directors. Some of the information is provided as of the end of our 20152018, 2019 or 20162020 fiscal years as well as some information being provided as of a more current date. Our fiscal year 20152018 ended on December 27, 201530, 2018; our fiscal year 2019 ended on December 29, 2019; and our fiscal year 20162020 ended on December 25, 2016.27, 2020.

Where can I find the voting results?

 

We intend to announce preliminary voting results at the Annual Meeting. We will publishdisclose the finalpreliminary results in a Current Report on Form8-K, which we expect to file on or before May 17, 2017.26, 2021. You can obtain a copy of the Form8-K by logging on to our website athttp://investorsinvestors.potbelly.com/financial-information/sec-filings.potbelly.com/sec.cfm, or by calling the SEC at800-SEC-0330 for the location of the nearest public reference room,, or through the EDGAR system atwww.sec.gov. Information on our website does not constitute part of this Proxy Statement.

  CORPORATE GOVERNANCE  

ANNUAL MEETING PROCEDURES

Admission to the Annual Meeting

 

Only stockholders of the Company or their duly authorized proxies may attend the Annual Meeting. Stockholders may attend the virtual annual meeting at http://www.virtualshareholdermeeting.com/PBPB2021. The meeting will only be conducted via live audio webcast; there will be no physical meeting location. To participate in the virtual annual meeting, stockholders will need the 16-digit control number that appears on your proxy card or the voting instructions that accompanied the proxy materials. If you would like to attend the virtual meeting and you have your control number, please go to http://www.virtualshareholdermeeting.com/PBPB2021 prior to the start of the meeting to log in. Online access to the webcast will open approximately 15 minutes prior to the start of the Annual Meeting to allow time for our stockholders to log in and test their devices’ audio system.

Participation during the Annual Meeting

Stockholders will have the ability to submit questions during the Annual Meeting via the Annual Meeting website at www.virtualshareholdermeeting.com/PBPB2021. As part of the Annual Meeting, we will hold a question and answer session, during which we intend to answer questions submitted during the meeting that are pertinent to the Company and the meeting matters, as time permits.

Appraisal Rights

Stockholders do not have appraisal rights under Delaware law in connection with the matters to be voted on at the Annual Meeting.

Stockholder List

You may examine our stockholder list during the Annual Meeting by following the instructions provided on the meeting website during the Annual Meeting. The stockholder list will also be available for examination during normal business hours for ten days prior to the Annual Meeting for any purpose germane to the meeting at our corporate headquarters at 111 North Canal Street, Suite 325, Chicago, Illinois 60606.

CORPORATE GOVERNANCE

Overview

 

All of our corporate governance materials, including our corporate governance guidelines, our ethics code of conduct and Board committee charters, are published under the Governance section of our Investor website atwww.potbelly.comhttp://investors.potbelly.com/corporate-governance/governance-documents. Information on our website does not constitute part of this Proxy Statement. These materials are also available in print to any stockholder without charge upon request made by telephone at (312)951-0600 or by mail to our principal executive offices at Potbelly Corporation, 111 North Canal Street, Suite 850,325, Chicago, Illinois 60606, Attention: Corporate Secretary. The Board of Directors regularly reviews these materials, Delaware law, the rules and listing standards of the Nasdaq Global Select Market (“NASDAQ”) and SEC rules and regulations, as well as best practices suggested by recognized governance authorities, and modifies theits governance materials as it believes is warranted.

Governance Highlights

Corporate

Governance

•  Eight of nine director nominees are independent (all except for the CEO)

•  Independent Chairman with clearly defined and robust responsibilities

•  100% Independent Board Committees

•  Executive Sessions of independent directors at Board and Committee meetings at least once per quarter

•  Active Board oversight of the Company’s strategy and risk management

•  All directors attended at least 75% of meetings held

•  Ethics Code of Conduct

•  No hedging of Company stock by any director, officer or employee

•  Annual Board and Committee evaluations

Board

Refreshment

•  Comprehensive, ongoing Board succession planning process

•  Focus on diversity (1 female director holds Board leadership role; 22% of nominees are women/ethnically diverse)

•  Regular Board refreshment and mix of tenure of directors (4 new directors since the beginning of 2020)

Stockholder

Rights

•  Annual election of all directors

•  Proxy access right for stockholders

•  Active stockholder engagement program

•  Stockholder communication process for communicating with the Board

Compensation

•  Independent Compensation Committee which oversees the Company’s compensation policies and strategic direction

•  Comprehensive Compensation Recoupment (Clawback) Policy applicable to executive officers

•  Independent compensation consultant

•  Direct link between Company performance and pay outcomes

•  Periodic review of peer group to align appropriately with Company size and complexity

•  Executive officers’ and directors’ stock ownership reviewed annually against Company guidelines

•  Double trigger vesting of equity awards upon a change in control

Director Independence

 

Our Board of Directors reviews the independence of the current and potential members of the Board of Directors in accordance with independence requirements set forth in the NASDAQ rules and applicable provisions of the Securities

Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder (the “Exchange Act”).Act. During its review, the Board of Directors considers transactions and relationships between each director and potential director, as well as any member of his or her immediate family, and the Company and its affiliates, including those related-party transactions contemplated by Item 404(a) of RegulationS-K under the Exchange Act. The Board of Directors must affirmatively determine that the director has no material relationship with the Company, either directly or as a partner, stockholdershareholder or officer of an organization that has a relationship with the Company, that, in the opinion of the Board of Directors, would interfere with the exercise of the director’s independent judgment in carrying out the responsibilities of a director. The purpose of this review is to determine whether any such relationships or transactions exist that are inconsistent with a determination that the director is independent. Our Board of Directors has determined that all current directorsnominees except Aylwin LewisRobert D. Wright, our President and CEO, are “independent” as such term is defined by NASDAQ rules, our corporate governance standards and the federal securities laws. Our Board

Corporate Environmental and Social Responsibility

We are committed to improving the world by improving the communities we serve. That means being a responsible community member in each of our neighborhoods while always looking for ways to reduce our footprint and improve our relationships with people. We believe it is important to conduct our business in an ethical, legal and socially responsible manner. We have undertaken a number of initiatives to reduce our environmental impact and to ensure a healthy and safe workplace. Examples of our green initiatives can be found in the “Corporate Responsibility” section of the “About Us” page of our website at www.potbelly.com. We also determined that Dan Levitan, who served onexpect our Boardsuppliers and business partners to adhere to these ideals and to promote these values, by adherence to our Supplier Code of Directors until February  19, 2016, was “independent” as so defined.Conduct specifying the standards and principles we require. A copy of the Supplier Code of Conduct and related information can be found in the “Corporate Responsibility” section of the “About Us” page of our website at www.potbelly.com.

Ethics Code of Conduct

 

We have a written ethics code of conduct that applies to our directors, officers and employees. A copy of this code is available athttp://investors.potbelly.com/governance-documents.cfmcorporate-governance/governance-documents. We will disclose information regarding any amendment to or waiver from the provision of this code by posting itat this location on the same portion of our website.

Conflicts of Interest

 

Pursuant to our ethics code of conduct and our related party transaction policy, each director and executive officer has an obligation not to engage in any transaction that could be deemed a conflict of interest. Our directors may not engage in any transaction that could impact their independence on the Board of Directors. See “Related Party Transactions.Transactions, on page 49 of this Proxy Statement.

Structure of the Board of Directors

 

Our Board of Directors currently consists of eight members, comprised of Aylwin Lewis, Peter Bassi,Ann-Marie Campbell, Susan Chapman-Hughes, Dan Ginsberg, Marla Gottschalk, Harvey Kanter and Carl Warschausky. Our certificate of incorporation provides that our Board of Directors shall consist of not more than twelve directors, with the exact number as determined from time to time by resolution of the Board.

Our Board is divided into three classes with staggered terms. However, at our 2018 annual stockholder meeting, our classified board structure will be phased outof Directors currently consists of nine members, comprised of Vann Avedisian, Joseph Boehm, Adrian Butler, Marla Gottschalk, David Head, David Near, Benjamin Rosenzweig, Todd Smith and beginning at such meeting, allRobert D. Wright. All current directors shall be electedare nominees for election for a term expiring at the next annual stockholder meeting. Mr. Lewis, Mr. Bassi and Ms. Gottschalk are Class I directors and are current nominees for election

  CORPORATE GOVERNANCE  

with a term expiring at our 2018 annual meeting of stockholders. Ms. Chapman-Hughes and Mr. Warschausky serve as Class II directors with a term expiring at our 2018 annual meeting of stockholders. Ms. Campbell, Mr. Ginsberg and Mr. Kanter serve as Class III directors with a term expiring at our 2018 annual meeting of stockholders.

2022 Annual Meeting. Our amended and restated bylaws (our “Bylaws”) provide that directors may only be removed for cause. To remove a director for cause,66-2/3% of the voting power of the outstanding voting stock must vote as a single class to remove the director at an annual or special meeting. Additionally, our certificate of incorporation provides that if a director is removed or if a vacancy occurs, due to either an increase in the size of the Board or the death, resignation, disqualification or other cause, the vacancy willmay be filled solely by the affirmative vote of a majority of the remaining directors then in office, even if less than a quorum remain.quorum.

Board Leadership Structure

 

Mr. LewisBoehm currently serves as both our Chief Executive Officer and ourindependent Chairman of the Board. The Board appointed Mr. Boehm to the role of Chairman on March 19, 2021. Prior to that, Mr. Boehm had been a member of our Board of Directors since 2017. Our Board of Directors has carefully considered its leadership structure and believes at this time that the Company and its stockholders are best served by having one person serve both positions. We believe that combining the roles fosters accountability, effective decision-making and alignment between interestsoffices of Chairman of the Board of Directors and management. Mr. Lewis also is able to use thein-depth focus and perspective gained in his executive function to assist our Board of Directors in addressing both internal and external issues affecting the Company.

Our Board of Directors determined asCEO held by different individuals. As part of our corporate governance principles, and as required in our Bylaws, thatin the event the Chairman of the Board and CEO positions are ever recombined, or the Chairman of the Board is not otherwise independent, the Board of Directors shall appoint onean independent director to serve as lead independent director. Mr. Bassi is our lead director and his responsibilities include presiding over periodic meetings of our independent directors and overseeing the function of our Board of Directors and committees. The lead director is also responsible for providing leadership to our Board if any circumstances arise in which the role of the chairman may be, or may be perceived to be, in conflict. The Bylaws also provide that the chairperson of each of our committees will rotate at least once every three years. Our Board of Directors believes that these and other structural features of our Board structure provide for substantial independent oversight of the Company’s management.

Our Board of Directors recognizes that depending on future circumstances, other leadership models may become more appropriate. Accordingly, our Board of Directors will continue to periodically review its leadership structure.

Director Biographies

 

The following is a list of our current directors and candidates for director, their ages as of December 31, 2016,27, 2020, their occupation during the last five years and certain other biographical information:

LOGO

VANN AVEDISIAN

Age: 56

Director Since: 2021

Committees: Audit

LOGO

Chicken salad with hot peppers

Aylwin Lewis,Experience 62,

Vann Avedisian, 56, has served as our Chief Executive Officerdirector since March 2021. Mr. Avedisian is the founder and Managing Director of Intrinsic Investment Holdings, a real estate and private equity vehicle (“Intrinsic”). From 2010 through 2021, Intrinsic partnered programmatically with Highgate Holdings, a fully integrated real estate investment firm that has acquired in excess of $10 billion of real estate assets and manages over 150+ hotels comprising approximately 40,000 rooms. Prior to founding Intrinsic, Mr. Avedisian co-founded Oxford Capital Partners (“Oxford”) and directed its real estate principal investments with an aggregate value in excess of $1 billion. Prior to founding Oxford, Mr. Avedisian was a Vice President at LaSalle Partners and a director since June 2008. From September 2005 to February 2008,Director and Shareholder of Citizens National Bank of Lake Geneva. Mr. Lewis served as Chief Executive Officer and PresidentAvedisian is currently on the Board of Sears Holdings Corporation. Prior to that, Mr. Lewis was President of Sears Holdings and Chief Executive Officer of Kmart and Sears Retail following Sears’ acquisition of Kmart Holding Corporation in 2005. Mr. Lewis had been president and Chief Executive Officer of Kmart since October 2004 until that acquisition. From January 2003 to October 2004, he was President, Chief Multi-Branding and Operating Officer of Yum! Brands, Inc. and served as Chief Operating Officer of Yum! Brands from December 1999 to January 2003. Mr. Lewis has nearly 30 years of experience in the restaurant industry. Mr. Lewis is also a memberTrustees of the boardWilliam Blair Mutual Funds where he is Chairman of directorsthe Nominating and Governance Committee and also serves on the Audit and Compliance Committees. Mr. Avedisian previously served on the Company’s Board of The Walt Disney CompanyDirectors from 2001 to 2015 and Marriott International, Inc. was Chairman of the Compensation and Organization Committee.

Skills and Qualifications

Our Board of Directors believes Mr. Lewis’Avedisian’s qualifications to serve as a member of our Board include his role as Chief Executive Officerfinancial expertise, his knowledge of our business and President, his extensive experience in the restaurant industrymanaging capital intensive operations, corporate finance and his leadership experience as an executive at publicly-traded companies in the restaurant and retail sectors.strategic advisory services.

LOGO     

JOSEPH BOEHM

Chairman of the Board

Age: 34

Director Since: 2017

Committees: Nominating & Corporate Governance (Chair)

LOGO

Italian

Peter Bassi,Experience67,

Joseph Boehm, 34, has served as our director since October 2017. In January 2009.2021, Mr. Bassi retired in 2005Boehm founded and serves as ChairmanManaging Partner of Yum! Restaurants International (“YRI”), the international division of Yum! Brands, Inc., where heProvider Real Estate Partners, a real estate private equity fund management company. Prior to founding Provider Real Estate Partners, Mr. Boehm served as President beginning in July 1997a Portfolio Manager at Ancora Advisors, LLC, a registered investment advisor, since April 2014. Prior to Ancora, Mr. Boehm was an Analyst at Sigma Capital Management, a hedge fund, from February 2013 through March 2014. From 2010 to 2013, Mr. Boehm was an associate at Deutsche Bank, an investment bank.

Skills and was in charge of YRI’s Asian business prior to that. Yum! was created in 1997 in aspin-off from PepsiCo, Inc. Mr. Bassi joined PepsiCo in 1972 and served in various assignments at Pepsi Cola International, Pizza Hut (U.S. and International), Frito Lay and Taco Bell. From 2002 to 2009, Mr. Bassi served on the board of The Pep Boys – Manny, Moe & Jack; from 2008 to 2010, he served on the board of El Pollo Loco, Inc.; and from 2013 to 2015, he served on the board of AmRest Holdings SE. Mr. Bassi currently serves on the board of BJ’s Restaurants, Inc., Mekong Capital, a Vietnam private equity firm, and Yum China Holdings, Inc. Qualifications

Our Board of Directors believes Mr. Bassi’sBoehm’s qualifications to serve as a member of our Board include his extensive experience in the restaurant industry and his years of experience in his leadership roles as a director and executive officer.financial industries experience.

LOGO     

ADRIAN BUTLER

Age: 50

Director Since: 2019

Committees: Audit

LOGO

Italian

      CORPORATE GOVERNANCE  

Experience

Ann-Marie Campbell, 51, has served as our director since August 2014. Ms. Campbell has been Executive Vice President – U.S. Stores for The Home Depot since February 2016. Ms. Campbell has worked for The Home Depot since 1985, progressing from associate, to district manager to vice president, prior to assuming her current position. From 2015 to 2016, Ms. Campbell served on the board of Barnes & Noble, Inc. Ms. Campbell serves on the board of Georgia State University’s Robinson College of Business and of Catalyst, a nonprofit dedicated to expanding opportunities for women and business. Our Board of Directors believes Ms. Campbell’s qualifications to serve as a member of our Board include her extensive experience in merchandising, sales and marketing.

Susan Chapman-Hughes, 48,Adrian Butler, 50, has served as our director since May 2014. Since December 2014, Ms. Chapman-Hughes has been2019. He currently serves as Chief Information Officer for Casey’s General Stores, a convenience store operator. From 2015 to 2020, he held the positions of Senior Vice President US Large Market,and Chief Information Officer for Dine Brands Global, Corporate Payments for American Express Company. PriorInc., a full-service dining company and franchisor of Applebee’s Grill + Bar and IHOP. From 2011 to assuming her current role, Ms. Chapman-Hughes2015, Mr. Butler was Senior Vice President US Account Development, Global Corporate Payments for American Express from November 2013 through December 2014;in the Technology Services division of Target Corporation.

Skills and she was the Senior Vice President, Global Real Estate & Workplace Enablement for American Express from July 2010 through November 2013. Before joining American Express Company, Ms. Chapman-Hughes was the Global CAO/Global Head of Operations and Strategy, Citi Realty Services for Citigroup, Inc. Ms. Chapman-Hughes serves on the board of trustees of the National Trust for Historic Preservation and the board of directors of A Better Chance, each of which is a national nonprofit organization. Our Board of Directors believes Ms. Chapman-Hughes’s qualifications to serve as a member of our Board include her real estate knowledge and her general management, innovation, financial and digital experience.Qualifications

Dan Ginsberg, 64, has served as our director since February 2014. Mr. Ginsberg was Chief Executive Officer of Dermalogica, a U.S.-based skincare brand, from January 2011 through August 2014 and has a comprehensive background in branding strategy, marketing, and advertising. Mr. Ginsberg’s previous roles include Chief Executive Officer of Red Bull, NA until 2007. Before his Red Bull service, Mr. Ginsberg had been an advertising and marketing executive who held executive positions at agencies such as NW Ayer and Cunningham & Walsh, and Chief Marketing Officer at Hardee’s. Our Board of Directors believes Mr. Ginsberg’sButler’s qualifications to serve as a member of our Board includes his extensive executive officerexpertise in information technology, digital, data and analytics, cyber security and experience as well as his marketing and branding expertise.in the food industry.

LOGO     

MARLA GOTTSCHALK

Age: 60

Director Since: 2009

Committees: Audit (Chair); Compensation

LOGO

Mediterranean with chicken on FLATS

Experience

Marla Gottschalk, 56, 60, has served as our director since November 2009. Ms. Gottschalk was Chief Executive Officer of The Pampered Chef Ltd., a marketer of kitchen tools, food products and cookbooks for preparing food in the home, from May 2006 until December 2013 and its President and Chief Operating Officer from December 2003 until May 2006. Ms. Gottschalk joined Pampered Chef from Kraft Foods, Inc., where she worked for 14 years in various management positions, including Senior Vice President of Financial Planning and Investor Relations for Kraft, Executive Vice President and General Manager of Post Cereal Division and Vice President of Marketing and Strategy of Kraft Cheese Division. Ms. Gottschalk is currently a member of the board of trustees of Underwriters Laboratories, a world leader in safety testing and certification, a strategic board advisor for Ocean Spray Cranberries, Inc., and sits on the board of directors for Big Lots, Inc. and Reynolds Consumer Products. She has previously served as a director of GATX Corp. and as a director of Visteon Corp.

Skills and Qualifications

Our Board of Directors believes Ms. Gottschalk’s qualifications to serve as a member of our Board include her extensive experience with global companies, her expertise in the food industry and her years of experience in operations and strategic management.

LOGO     

DAVID HEAD

Age: 64

Director Since: 2019

Committees: Compensation; Nominating & Corporate Governance

LOGO

A Wreck

Harvey Kanter,Experience 55,

David Head, 64, has served as our director since August 2015. Since January 2014,2019. Mr. KanterHead has served as Chairman and Chief Executive Officer of Primanti Brothers, which owns and Presidentoperates a chain of Blue Nile, Inc., an online retailer of diamonds and fine jewelry.casual dining restaurants, since 2013. Mr. Kanter joined Blue Nile in March 2012 as itsHead’s previous roles include Chief Executive Officer of O’Charley’s, which owns and President.operates a chain of casual dining restaurants, from 2010 to 2012 and Chief Executive Officer of Captain D’s LLC, which owns and operates a chain of quick service seafood restaurants, from 2006 to 2010. Prior to joining Blue Nile, from January 2009 through March 2012,Captain D’s LLC, Mr. Kanter wasHead served as the Chief Executive Officer of Romacorp, which operates and Presidentfranchises Tony Romas’ restaurants around the world and as the Chief Executive Officer of Moosejaw MountaineeringHoulihan’s Restaurant Group, which operates casual restaurant and Backcountry Travel, Inc., a premium outdoor apparel and gear retailer.bar locations throughout the United States. Mr. Kanter serves on the board of directors for Blue Nile, Inc. (and certain of its subsidiaries), for thenon-profit organization Jewelers for Children,Head previously served as a brand ambassador for the Fred Hutch Cancer Research Institute,director of Bob Evans Farms, O’Charley’s, Captain D’s, Sagittarius Brands and as an advisory board member to the Seattle University Executive MBA Program. Imvescor.

Skills and Qualifications

Our Board of Directors believes Mr. Kanter’s qualifications to serve as a member of our Board include his deep retail industry experience, brand expertise and leadership skills.

Carl Warschausky, 57, has served as our director since May 2015. Since January 2013, Mr. Warschausky has been the President and Chief Executive Officer of World Kitchen, LLC, a global housewares and consumer products manufacturer. Mr. Warschausky has been with World Kitchen, LLC since 2008, serving in various roles including Chief Operating Officer, President of the North America division, and Chief Financial Officer. Mr. Warschausky serves on the board of directors for World Kitchen, LLC. Our Board of Directors believes Mr. Warschausky’sHead’s qualifications to serve as a member of our Board include his extensive financeknowledge and general managementproven restaurant industry experience in dynamic industries, as well as his global perspectiverestaurant operations, food service and experience.production.

  CORPORATE GOVERNANCE    

DAVID NEAR

Age: 51

Director Since: 2020

Committees: Compensation

LOGO

A Wreck

    

Experience

David Near, 51, has served as our director since May 2020. Mr. Near has been the managing partner of Ramen Tatsuya Holdings LLC, which manages Tatsuya Brands, since 2014, as well as the owner and co-president of Pisces Foods, L.P., a restaurant operating company, since 1995. In addition, Mr. Near previously operated The Wendy’s Company restaurants as a franchisee from 1995 to 2012. From 2006 to 2009, Mr. Near served as the Chief Operations Officer at The Wendy’s Company, which owns and operates a chain of quick service restaurants, where he was responsible for global operations, franchising, new store development, and served as a board member of Wendy’s National Advertising Program.

Skills and Qualifications

Our Board of Directors believes Mr. Near’s qualifications to serve as a member of our Board include his experience and expertise in operations and franchising in the restaurant industry.

 

LOGO     

BENJAMIN ROSENZWEIG

Age: 35

Director Since: 2018

Committees: Compensation (Chair)

LOGO

Turkey Breast

Experience

Benjamin Rosenzweig, 35, has served as our director since April 2018. Mr. Rosenzweig serves as a Partner at Privet Fund Management, LLC (“Privet”), an investment firm. Mr. Rosenzweig joined Privet in September 2008. Prior to joining Privet in September 2008, Mr. Rosenzweig served as an investment banking analyst in the Corporate Finance group of Alvarez and Marsal, where he completed multiple distressed mergers and acquisitions, restructurings, capital formation transactions and similar financial advisory engagements across several industries. Mr. Rosenzweig has served on the Board of Directors of Synalloy Corporation, a manufacturer of metals and chemicals, since July 2020; Hardinge Inc., a designer, manufacturer and distributor of machine tools, since October 2015; and PFSweb, Inc., a global commerce service provider, since May 2013. Mr. Rosenzweig served on the Boards of Directors of Cicero, Inc., a provider of desktop activity intelligence, from February 2017 to March 2020 and StarTek, Inc., a customer engagement business process outsourcer, from May 2011 to December 2018. During his time on the Board for StarTek, Mr. Rosenzweig was Chairman of the Audit Committee. Mr. Rosenzweig served as a Director of RELM Wireless Corporation, a manufacturer of wireless communications equipment, from September 2013 to September 2015.

Skills and Qualifications

Our Board of Directors believes Mr. Rosenzweig’s qualifications to serve as a member of our Board include his financial advisory experience across multiple industries.

LOGO     

TODD SMITH

Age: 43

Director Since: 2020

Committees: Nominating & Corporate Governance

LOGO

A Wreck with extra mayo and mustard

Experience

Todd Smith, 43, has served as our director since May 2020. Since 2017, Mr. Smith has been the Chief Concept Officer of Cafe Rio Mexican Grill, which owns and operates a chain of casual dining restaurants and a partner in CoreLife Eatery, which owns and operates restaurants focused on healthy, active lifestyles. Mr. Smith worked at Sonic Drive-in, which owns and operates a chain of quick service restaurants, from 2012 to 2017, ultimately serving as its President and Chief Marketing Officer. Prior to Sonic Drive-in, Mr. Smith worked in the marketing divisions for Yum! Brands and Wendy’s International.

Skills and Qualifications

Our Board of Directors believes Mr. Smith’s qualifications to serve as a member of our Board includes his leadership and marketing experience in the restaurant industry.

LOGO     

ROBERT D. WRIGHT

Age: 53

Director Since: 2020

Committees: None

LOGO

Italian on white with peppers, mustard, lettuce and pickles

Experience

Robert D. Wright, 53, has served has served as our President and CEO and a director since July 2020. Prior to joining Potbelly, Mr. Wright served as Chief Executive Officer of The Wendy’s Company, which owns and operates a chain of quick service restaurants, from December 2013 to May 2019. Prior to that, Mr. Wright served in leadership roles with other restaurant brands, including Charley’s Philly Steaks, Checker’s Drive-In Restaurants, Inc. and Domino’s Pizza, Inc.

Skills and Qualifications

Our Board of Directors believes Mr. Wright’s qualifications to serve as a member of our Board includes his role as CEO and President, his leadership experience as an executive at publicly-traded companies in the restaurant sector and his extensive experience in the restaurant industry.

Board Meetings

 

Our Board of Directors held six26 meetings during our fiscal 2016.year ended December 27, 2020. In 2016,2020, each of our directors attended at least 75% of the aggregate number of meetings held by the Board of Directors, and the committees on which the director served, when such director was a member of the Board of Directors.Directors or such committee. Under our corporate governance guidelines, each director is expected to make every effort to attend each Board meeting and each meeting of any committee on which he or she sits.

The Company’s directors are encouraged to attend our annual meeting of stockholders,Annual Meeting, but we do not currently have a policy relating to directors’ attendance at these meetings. All of our directors serving at the time except Ms. Chapman-Hughes and Mr. Ginsburg virtually attended our 2016 annual meeting2020 Annual Meeting of stockholders.Stockholders.

Board Committees

 

Our Board of Directors has established three standing committees to assist it with its responsibilities. The composition and responsibilities of each committee are described below. The membership and responsibilities of each committee comply with the listing requirements of NASDAQ. Members serve on these committees until their resignation or until otherwise determined by our Board of Directors. A new chairperson of each committee is appointed at least once every three years. In the future, the Board may establish other committees, as it deems appropriate, to assist it with its responsibilities.

Audit Committee

The purpose of the audit committeeAudit Committee is set forth in the audit committeeAudit Committee charter and is primarily to assist the Board in overseeing:

the selection, management and compensation of our independent auditor;

 

the integrity of our financial statements, our financial reporting process and our systems of internal accounting and financial controls;

 

our compliance with legal and regulatory requirements;

 

the independent auditor’s qualifications and independence;

 

the evaluation of enterprise risk issues;

 

the performance of our internal audit function and independent auditor;

 

the preparation of an audit committee report as required by the SEC to be included in our annual proxy statement; and

 

Potbelly’sour systems of disclosure controls and procedures and ethical standards.

The audit committeeAudit Committee currently consists of Ms. Chapman-Hughes, Mr. Ginsberg,Avedisian, Mr. Butler, and Ms. Gottschalk, and Mr. Warschausky and the chairperson is Mr. Warschausky.Ms. Gottschalk. Our Board of Directors has affirmatively determined that each of these audit committeeAudit Committee members meets the additional heightened independence criteria applicable to directors serving on the audit committeeAudit Committee under NASDAQ and SEC rules. Our Board of Directors has also determined that each of Ms. Chapman-Hughes, Mr. Ginsberg, Ms. Gottschalk, and Mr. Warschauskythese Audit Committee members meet the requirements for financial literacy under the applicable NASDAQ rules and that each is an “audit committee financial expert” under SEC rules. Our Board of Directors has adopted a written charter under which the audit committeeAudit Committee operates. A copy of the charter, which satisfies the applicable standards of the SEC and NASDAQ, is available on our website athttp://investors.potbelly.com/governance-documents.cfmcorporate-governance/governance-documents.

The audit committeeAudit Committee held five5 meetings during the fiscal year 2016.ended December 27, 2020.

Nominating and Corporate Governance Committee

The purpose of the nominatingNominating and corporate governance committeeCorporate Governance Committee is set forth in the nominatingNominating and corporate governance committeeCorporate Governance Committee charter and is primarily to:

 

identify individuals qualified to become members of our Board of Directors, and to recommend to our Board of Directors the director nominees for each annual meeting of stockholders or to otherwise fill vacancies on the Board;

 

review and recommend to our Board of Directors committee structure, membership and operations;

 

recommend to our Board of Directors the persons to serve on each committee and a chairmanchairperson for such committee;

 

develop and recommend to our Board of Directors a set of corporate governance guidelines applicable to us; and

 

lead our Board of Directors in its annual review of its performance.

  CORPORATE GOVERNANCE  

The nominatingNominating and corporate governance committeeCorporate Governance Committee consists of Mr. Bassi, Ms. Chapman-HughesBoehm, Mr. Head and Mr. GinsbergSmith, and the chairperson is Mr. Bassi.Boehm. Our Board of Directors has affirmatively determined that each of these Nominating and Corporate Governance Committee members meets the independence criteria applicable to directors serving on the Nominating and Corporate Governance Committee under NASDAQ and SEC rules. Our Board of Directors has adopted a written charter under which the nominatingNominating and corporate governance committeeCorporate Governance Committee operates. A copy of the charter, which satisfies the applicable standards of the SEC and NASDAQ, is available on our website athttp://investors.potbelly.com/governance-documents.cfmcorporate-governance/governance-documents.

The nominatingNominating and corporate governance committeeCorporate Governance Committee held four6 meetings during the fiscal year 2016.ended December 27, 2020.

Compensation Committee

The purpose of the compensation committeeCompensation Committee is set forth in the compensation committeeCompensation Committee charter and is primarily to:

 

oversee our executive compensation policies and practices;

 

discharge the responsibilities of our Board of Directors relating to executive compensation by determining and approving the compensation of our Chief Executive OfficerCEO and our other executive officers and reviewing and approving any compensation and employee benefit plans, policies, and programs, and exercising discretion in the administration of such programs; and

 

produce, approve and recommend to our Board of Directors for its approval reports on compensation matters required to be included in our annual proxy statement or annual report, in accordance with all applicable rules and regulations.

For more information regarding the process and procedures regarding the determination of executive and director compensation, see “Executive“Director Compensation” and Director Compensation.such information regarding named executive officer compensation, see “Compensation Discussion and Analysis.

The compensation committeeCompensation Committee consists of Ms. Campbell, Ms. Gottschalk, Mr. Head, Mr. Near and Mr. KanterRosenzweig, and the chairperson is Ms. Gottschalk.Mr. Rosenzweig. Our Board of Directors has affirmatively determined that each of these compensation committeeCompensation Committee members meets the additional, heightened independence criteria applicable to directors serving on the compensation committeeCompensation Committee under NASDAQ and SEC rules. Our Board of Directors has adopted a written charter under which the compensation committeeCompensation Committee operates. A copy of the charter, which satisfies the applicable standards of the SEC and NASDAQ, is available on our website athttp://investors.potbelly.com/governance-documents.cfmcorporate-governance/governance-documents.

The compensation committeeCompensation Committee held six meetingsduring5 meetings during the fiscal year 2016.ended December 27, 2020.

Compensation Committee Interlocks and Insider Participation

 

None of the members of our compensation committeeCompensation Committee is, or has at any time been, an officer or employee of the Company. None of our executive officers currently serves, or in the past year has served, as a member of the board of directors or compensation committee of any other entity that has or has had one or more executive officers who served as a member of our Board or our compensation committeeCompensation Committee during the fiscal 2016.year ended December 27, 2020. No directors served on our compensation committeeCompensation Committee in 20162020 other than Ms. Campbell, Ms. Gottschalk, Mr. Head, Mr. Near and Mr. Kanter, the directors currently serving on such committee,Rosenzweig, and Dan Levitan,Ms. Chapman-Hughes, who resigned as a director offrom the Company in February 2016.Board effective June  8, 2020.

Board’s Role in Risk Oversight

 

The entire Board of Directors is engaged in risk management oversight. At the present time, the Board of Directors has not established a separate committee to facilitate its risk oversight responsibilities. The Board of Directors expects to continue to monitor and assess whether such a committee would be appropriate. The audit committeeAudit Committee assists the Board of Directors in its oversight of our risk management and the process established to identify, measure, monitor, and manage risks, in particular major financial risks. The compensation committeeCompensation Committee assesses risks arising from our compensation policies and practices. The Board of Directors receives regular reports from management, as well as from the audit committeeAudit Committee and compensation committee,Compensation Committee, regarding relevant risks and the actions taken by management to address those risks.

Policy for Director Recommendations

 

Our nominatingNominating and corporate governance committeeCorporate Governance Committee is responsible for reviewing and making recommendations to our Board of Directors regarding nominations of candidates for election as a director of the Company. The nominatingNominating and corporate governance committeeCorporate Governance Committee identifies new director candidates through a variety of sources. The committee will consider director candidates recommended by stockholders in the same manner it considers other candidates, but it has no obligation to

  CORPORATE GOVERNANCE  

recommend such candidates. A stockholder that wants to recommend a candidate for election to the Board of Directors should send a recommendation in writing to Potbelly Corporation, 111 North Canal Street, Suite 850,325, Chicago, Illinois 60606, Attention: Corporate Secretary. Such recommendation should describe the candidate’s qualifications and other relevant biographical information and provide confirmation of the candidate’s consent to serve as director.

Stockholders may also nominate directors at the annual meeting by adhering to the advance notice procedure described under “Stockholder Proposals for the 20182022 Annual Meeting” elsewhere inon page 53 of this Proxy Statement.

The nominatingNominating and corporate governance committeeCorporate Governance Committee works with the Board on an annual basis to determine the appropriate characteristics, skills and experience for the Board as a whole and its individual members. In evaluating the suitability of individual Board members, the Board and the nominatingNominating and corporate governance committeeCorporate Governance Committee will take into account factors such as the individual’s general understanding of disciplines relevant to the success of a publicly traded company; understanding of Potbelly’s business; education and professional background, including current employment and other board memberships; reputation for integrity; and any other factors they consider to be relevant. ThePursuant to the provisions of our Corporate Governance Guidelines, the Board will endeavor to reflect the diversity of Potbelly’s stockholders, employees and customers and the communities it serves.we serve. Additionally, in determining whether to recommend a director forre-election, the nominatingNominating and corporate governance committeeCorporate Governance Committee also considers the director’s past attendance at meetings and participation in and contributions to the activities of the Board.

If the nominatingNominating and corporate governance committeeCorporate Governance Committee determines that an additional or replacement director is required, the committee may take such measures that it considers appropriate in connection with its evaluation of a director candidate, including candidate interviews, inquiry of the person or persons making the recommendation and engagement of an outside search firm to gather additional information. From time to time for a fee, Potbelly has used the executive search firm, Amrop Knightsbridge,Spencer Stuart, to identify and evaluate or assist in identifying and evaluating potential candidates for election as directors. Amrop Knightsbridge has recommended candidates

Cooperation Agreement

On March 26, 2021, we entered into a cooperation agreement (the “Cooperation Agreement) with Intrinsic Investment Holdings, LLC, the Vann A. Avedisian Trust U/A 8/29/85 and Vann A. Avedisian (collectively, with each of their respective affiliates, the “Intrinsic Investors”) with respect to various matters involving nominees to our Board, voting obligations, and related corporate governance matters. See “Related Party Transactions – Cooperation Agreement” for director in the past.additional information relating to this agreement.

Communication with the Board

 

Stockholders and other parties interested in communicating directly with one or more individual directors or with thenon-management directors as a group, may do so by writing to the individual director or group, c/o Potbelly Corporation, 111 North Canal Street, Suite 850,325, Chicago, Illinois 60606, Attention: Corporate Secretary. The Board has directed our corporate secretary to forward stockholder communications to our chairman and any other director to whom the communications are directed. In order to facilitate an efficient and reliable means for directors to receive all legitimate communications directed to them regarding our governance or operations, our corporate secretary will use his or her discretion to refrain from forwarding the following: sales literature; defamatory material regarding us and/or our directors; incoherent or inflammatory correspondence, particularly when such correspondence is repetitive and was addressed previously in some manner; and other correspondence unrelated to the Board of Director’s corporate governance and oversight responsibilities.

  PROPOSAL NO. 1  

DIRECTOR COMPENSATION

Director Compensation Plan

 

PROPOSAL No. 1

ELECTION OF DIRECTORS

Three candidates have been nominated for election as Class I directors at the Annual Meeting. Our Board of Directors has nominated Peter Bassi, Marla Gottschalk and Aylwin Lewisapproved a director compensation plan pursuant to the Potbelly Corporation 2013 Long-Term Incentive Plan. Under the director compensation plan in effect for 2020, each re-electionnon-employee as Class I directors fordirector who was aone-year term that will expire at our fifth annual meeting member of stockholders in 2018. The Board of Directors is not aware that any nominee will be unwilling or unable to serve as a director. All nominees have consented to be named in this Proxy Statement and to serve if elected. If, however, a nominee is unavailable for election, your proxy authorizes us to vote for a replacement nominee if the Board of Directors names one. As an alternative,as of the 2020 Annual Meeting of Stockholders was eligible to receive $135,000 in annual compensation. Each non-employee director will receive (1) $60,000 payable in cash or restricted stock units (“RSUs”) at the option of the director (half of which will be paid during the second fiscal quarter and half of which will be paid during the fourth fiscal quarter); plus (2) RSUs having a grant date Fair Market Value of $75,000 (with a grant date after the 2020 Annual Meeting).

Pursuant to the director compensation plan, the non-executive Chairman of the Board receives an additional $80,000 retainer, the Audit Committee Chair receives an additional $15,000 retainer, the Compensation Committee Chair receives an additional $10,000 retainer, and the Nominating and Corporate Governance Chair receives an additional $7,500 retainer. The non-executive Chairman of Directors may reduce the numberBoard, the Lead Director (if applicable), the Audit Committee Chair, the Compensation Committee Chair and the Nominating and Corporate Governance Committee Chair will receive the following form of directorspayment for such additional retainer: (1) cash in an amount equal to one-half of such additional retainer amount (half of which will be elected atpaid during the meeting. Proxies may notsecond fiscal quarter and half of which will be voted forpaid during the fourth fiscal quarter); plus (2) RSUs having a greater numbergrant date Fair Market Value of persons thanhalf of such additional retainer amount (with a grant date after the nominees presented.2020 Annual Meeting).

Our Board currently consists of eight members: Mr. Lewis, Mr. Bassi, Ms. Campbell, Ms. Chapman-Hughes, Mr. Ginsberg, Ms. Gottschalk, Mr. Kanter and Mr. Warschausky. Proxies cannot be voted for a greater number of persons than the number of nominees named in this Proxy Statement.

For more informationRSUs shall vest as follows: fifty percent (50%) on the structurefirst anniversary of the grant date and fifty percent (50%) on the second anniversary of the grant date.

2020 Director Compensation

The following table summarizes the amounts earned and paid to our non-employee members of our Board of Directors for 2020. Mr. Alan Johnson, our President and CEO until July 20, 2020 and Mr. Wright, our Board membersPresident and nominees, see “Corporate Governance.”

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” EACH OF THESE NOMINEES.

  PROPOSAL NO. 2  

PROPOSAL No. 2

RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The audit committee ofCEO since July 20, 2020, received no additional compensation for their service on our Board of Directors is responsible for recommending, for stockholder approval, our independent registered public accounting firm. The audit committee has selected the accounting firm of Deloitte & Touche LLP to serve as our independent registered public accounting firm for the fiscal year ending December 31, 2017. Deloitte & Touche LLP has served as our independent registered public accounting firm since before our Initial Public Offering and has also providednon-audit services from time to time.

Although ratification is not required by our Bylaws or otherwise, our Board of Directors is submitting the selection of Deloitte & Touche LLP to our stockholders for ratification because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate practice. The audit committee will consider the outcome of this vote in its decision to appoint an independent registered public accounting firm but is not bound by our stockholders’ vote. Even if the selection of Deloitte & Touche LLP is ratified, the audit committee may change the appointment at any time during the year if it determines a change would be in the best interests of the Company and our stockholders.

The following table sets forth the fees pertaining to audit services for the fiscal years ended December 25, 2016 and December 27, 2015 and for other services during those fiscal years:2020:

 

    2016   2015 

Audit fees(1)

  $475,500   $443,000 

Audit-related fees(2)

   8,000    0 

Tax fees(3)

   284,760    241,100 

Total fees

  $768,260   $684,100 
1.Audit fees include fees for audits of our annual financial statements, reviews of the related quarterly financial statements, and services that are normally provided by the independent accountants in connection with statutory and regulatory filings or engagements, including reviews of documents filed with the SEC.
2.Audit-related fees were comprised of fees for services performed in connection with our filing of a registration statement on Form S-8.
3.Tax fees relate to professional services rendered for tax compliance, tax return review and preparation and related tax advice.

Policy on Audit Committee Approval of Audit andNon-Audit Services

The audit committee’s policy is to approve all audit and permissiblenon-audit services prior to the engagement of our independent registered public accounting firm to provide such services. The audit committee annually approves, pursuant to detailed approval procedures, certain specific categories of permissiblenon-audit services. Such procedures include the review of (i) a detailed description by our independent registered public accounting firm of the particular services to be provided and the estimated fees for such services and (ii) a regular report to the committee regarding the services provided and the fees paid for such services. The audit committee must approve on aproject-by-project basis any permissiblenon-audit services that do not fall within apre-approved category and any fees forpre-approved permissiblenon-audit services that materially exceed the previously approved amounts. In making the determinations aboutnon-audit services, the audit committee considers whether the provision ofnon-audit services is compatible with maintaining the auditor’s independence.

All services provided to the Company by Deloitte & Touche LLP in fiscal 2016 and fiscal 2015 and related fees werepre-approved by the audit committee.

Representatives of Deloitte & Touche LLP are expected to be present at the 2017 Annual Meeting and to be available to respond to your questions. They have advised us that they do not presently intend to make a statement at the 2017 Annual Meeting, although they will have the opportunity to do so.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM.

  AUDIT COMMITTEE REPORT  

AUDIT COMMITTEE REPORT

With regard to the fiscal year ended December 25, 2016, the audit committee has (i) reviewed and discussed with management our audited consolidated financial statements as of December 25, 2016 and for the year then ended; (ii) discussed with Deloitte & Touche LLP, the independent auditors, the matters required by the Statement on Auditing Standards No. 61, Communication with Audit Committees, as amended, as adopted by the Public Company Accounting Oversight Board (“PCAOB”), in Rule 3200T; (iii) received the written disclosures and the letter from Deloitte & Touche LLP required by applicable requirements of the PCAOB regarding Deloitte & Touche LLP’s communications with the audit committee regarding independence; and (iv) discussed with Deloitte & Touche LLP their independence.

Based on the review and discussions described above, the audit committee recommended to our Board of Directors of the Company that our audited consolidated financial statements be included in our Annual Report on Form10-K for the fiscal year ended December 25, 2016 for filing with the SEC.

Carl Warschausky,Chairman

Name (1)(2)

  Fees Earned or
Paid in Cash(3)
   Stock
Awards (4)
   Total 

Joseph Boehm

  $—     $229,638   $229,638 

Adrian Butler

  $60,000   $76,094   $136,094 

Susan Chapman-Hughes

$—  $—  $—  

Dan Ginsberg

$—  $—  $—  

Marla Gottschalk

  EXECUTIVE OFFICERS    $67,500$83,704$151,204

David Head

$—  $136,792$136,792

David Near

$7,562$146,559$154,121

Benjamin Rosenzweig

$—  $147,560$147,560

Todd Smith

$7,562$146,559$154,121

 

(1)

EXECUTIVE OFFICERS

Below is a list of the names, ages as of December 25, 2016, positions, and a brief account of the business experience, of the individuals who serve asPursuant to our executive officers.

NameAgePosition

Aylwin Lewis

62Chairman, Chief Executive Officer and President

Michael Coyne

53Senior Vice President and Chief Financial Officer

Julie Younglove-Webb

46Senior Vice President, Operations

Matthew Revord

53Senior Vice President, Chief Legal Officer, General Counsel and Secretary

Nancy Turk

52Senior Vice President, Chief People Officer and Corporate Communications

Anne Ewing

52Senior Vice President, Development

Sherry Ostrowski

47Senior Vice President, Brand and Sales Development

Aylwin Lewis has served as our Chief Executive Officer and President and a director since June 2008. From September 2005 to February 2008, Mr. Lewis served as Chief Executive Officer and President of Sears Holdings Corporation. Prior to that, Mr. Lewis was President of Sears Holdings and Chief Executive Officer of KMart and Sears Retail following Sears’ acquisition of KMart Holding Corporationcompensation program in 2005. Mr. Lewis had been president and Chief Executive Officer of KMart since October 2004 until that acquisition. From January 2003 to October 2004, he was President, Chief Multi-Branding and Operating Officer of Yum! Brands, Inc. and served as Chief Operating Officer of Yum! Brands from December 1999 to January 2003. Mr. Lewis has nearly 30 years of experience in the restaurant industry. Mr. Lewis is also a member of the board ofeffect for 2020 described above under “Director Compensation Plan,” all non-employee directors of The Walt Disney Company and Marriott International, Inc.

Michael Coyne has been our Senior Vice President and Chief Financial Officer since May 2015. Prior to joining Potbelly, Mr. Coyne was at CNA Financial from 2005 until 2015, most recently as Senior Vice President, Small Business and prior to that as divisional Chief Financial Officer of CNA’s Property & Casualty Operations business. Prior to CNA, Mr. Coyne spent seven years at Sears Holding Company, culminating as Vice President and Treasurer.

Julie Younglove-Webb has been our Senior Vice President of Operations since May 2015. Ms. Younglove-Webb joined Potbelly in 2008, first learning operations as a General Manager, then serving as a District Manager before assuming various operations roles before being promoted to Central Zone Vice President. Prior to joining Potbelly, Ms. Younglove-Webb was Senior Vice President and General Manager of Sears Essentials at Sears Holding Corporation, a role she assumed in 2005 after Sears’ acquisition of KMart Holding Corporation. Prior to that acquisition, Ms. Younglove-Webb held various roles of increasing responsibility beginning when she joined KMart in 1999 as Manager, Information Technology and culminating with her role as Vice President, Marketing.

Matthew Revordhas been our Senior Vice President, Chief Legal Officer, General Counsel and Secretary since February 2014 and oversees all legal mattersreceived RSUs of the Company having a value of $75,000 at the time of grant plus an annual retainer of $60,000 payable in cash or RSUs at the option of the director. Mr. Boehm received an additional $7,500 retainer for his role as Chair of the Nominating and international development. Mr. Revord joined PotbellyCorporate Governance Committee, in January 2007 as our Senior Vice President, General Counsel and Secretary. From January 2002 to January 2007, Mr. Revordthe form of RSUs. Ms. Gottschalk served as Deputy General CounselAudit Committee Chair and received an additional $15,000 retainer, in the form of Brunswick Corporation50% cash and General Counsel of Brunswick New Technologies.

Nancy Turkhas been our Senior Vice President, Chief People Officer and Corporate Communications since February 2014. Ms. Turk joined Potbelly in July 2008 as our Senior Vice President, Human Resources and Corporation Communications. From 2005 to July 2008, Ms. Turk50% RSUs. Mr. Rosenzweig served as Compensation Committee Chair and received an additional $10,000 retainer, in the Divisional Vice Presidentform of Corporate Communications at Sears Holdings, and held various human resources leadership roles at Sears Holdings since 1993, where she was involved in divestitures, mergers and acquisitions with Sears Credit, Lands’ End and KMart.

Anne Ewing has been our Senior Vice President, Development since October 2013.RSUs. Ms. Ewing joined Potbelly in March 2007 and has held various leadership positions in Operations and Marketing. In November 2012, Ms. Ewing was promoted to VP, Development. Prior to joining Potbelly, Ms. Ewing spent 13 years with Starbucks in various leadership positions including Vice President of Operations for the Northeast and Vice President of New Store Development for the Midwest.

Sherry Ostrowski has been our Senior Vice President, Brand and Sales Development since March 2016. Ms. Ostrowski joined Potbelly in November 2012 as Vice President of Marketing. She is responsible for all marketing activities, including brand marketing, menu innovation, calendar development, digital & social media and consumer insights. Prior to joining Potbelly, Ms. Ostrowski was at Taco Bell from 2000 through 2012, where she held various roles culminating with her position as Sr. Director, Marketing (Brand Execution, Field Marketing &Non-Traditional Channels). She worked on the advertising agency-side of the business prior to 2000.

  EXECUTIVE AND DIRECTOR COMPENSATION  

EXECUTIVE AND DIRECTOR COMPENSATION

Introduction

Our compensation philosophy is to pay for performance, rewarding employees when performance targets are met. Merit increases, annual incentive compensation, equity awards, and incremental paid time off are all tied to performance and results. Our compensation programs are designed to attract, retain, motivate, and reward employees. Pay is commensurate with the scope and influence of the employee’s role and the extent to which an employee contributes to the achievement of key initiatives and financial targets, and demonstrates our values. All of our compensation programs are designed to align and reward actions that we believe contribute to our competitiveness and encourage superior performance.

For 2013, in preparation for our IPO, management engaged compensation consultants, Aon Hewitt, to conduct an analysis of our compensation programs and provide recommendations for how best the executive pay programs could be designed after our IPO. In addition to providing advice about broad-based plans generally available to all salaried employees, Aon Hewitt provided:

1.Executive benchmarking analysis comparing our executives base salary, target variable pay, and total cash compensation (base salary and target variable pay) to market. The compensation consultants also provided details onpost-IPO competitive market levels of equity compensation; and

2.Review of executive employment agreements for competitiveness and compliance with institutional shareholder advisor and general market governance requirements. Aon Hewitt also provided recommendations regarding the competitiveness of the employment agreements against similarly situated companies.

The compensation committee considered Aon Hewitt’s recommendations as well as relevant market practices when setting executive compensation to align our executive compensation program with the market for which we compete for executive talent. Our market for executive recruiting is generally other restaurant or retail concepts. Fornon-operations executives, we look at the general restaurant industry. In evaluating the competitiveness of our executive compensation program, we target compensation against the restaurant industry, specifically the limited-service restaurant segment, and national and local competitors to help ensure we are competitive, focusing on items such as equity awards, merit pay, incentive pay and paid time off. We evaluate our executives on a scale of one through five. A score of three means the executive is a “Contributor,” four is a “High Contributor” and five is a “Star.” Annual cash compensation varies based on the executive’s score, other individual performance measures, Company performance, and contributions to Potbelly.

Executive pay is tied to both the Company’s and the individual’s annual performance. Merit increases, annual incentive compensation, stock options, when granted, and paid time off are generally awarded in March or April of each year, following completion of the first quarter annual performance review cycle, the annual financial audit and approvalChapman-Hughes resigned from the compensation committee. The employment agreementsBoard of our named executive officers specify each executive’s annual incentive bonus target under our current bonus program. In addition, atDirectors on June 8, 2020 and Mr. Ginsberg resigned from the discretionBoard of the compensation committee in the case of our Chief Executive Officer,Directors on June 9, 2020. Messrs. Near and at the discretion of our Chief Executive Officer and upon the approval of the compensation committee in the case of our other executive officers, there may be an increase or decrease applied to the annual bonus awarded to an executive, including the other named executive officers, in order to account for exceptional circumstances. However, it is anticipated that such bonuses would only be awarded under unusual circumstances to further the objectives of our compensation program. For example, the named executive officers received a discretionary cash bonus for the performance in fiscal year 2016. See“–Non-Equity Incentive Awards–2016 Discretionary Bonus” below.

In 2015, the compensation committee engaged Aon Hewitt to conduct an analysis of and provide recommendations for our director compensation programs. The compensation committee considered the benchmarking analysis provided by Aon Hewitt as well as market practice when forming their recommendationSmith were appointed to the Board of Directors concerning appropriate compensation foron May 10, 2020.

(2)

Ms. Susan Chapman-Hughes and Mr. Ginsberg served as members of our Board of Directors. Directors for part of 2020, and received compensation in the fourth quarter of 2019 for such service.

(3)

Messrs. Boehm, Head, Near, Rosenzweig and Smith chose to take all or a portion of their annual cash retainers in the form of RSUs.

(4)

The compensation committee also engaged Aon Hewittfollowing directors have unvested stock awards at December 27, 2020: Mr. Boehm – 63,366; Mr. Butler – 26,545; Ms. Gottschalk – 29,199; Mr. Head – 39,528; Mr. Near – 35,146; Mr. Rosenzweig – 35,285; and Mr. Smith – 35,146; each of which represents the RSU awards made by the Company in 2015 to conduct a competitive analysis2020, as discussed in footnote (1) above, and in 2019. Ms. Gottschalk had 51,614 unexercised options at December 27, 2020.

Director Stock Ownership Guidelines

The Board believes that all directors should hold a significant equity interest in Potbelly. Toward this end, the Board expects that all directors own, or acquire within five years of first becoming a director, shares of Potbelly common stock (including restricted shares, but not options, under Potbelly’s equity-linked incentive plans) having a market value of at least four times the annual cash compensation for directors (excluding any additional retainer received for service as Chairman of the Board or Lead Director, or as Chair of any Board committee) offered to directors (regardless of whether the director elects to receive such compensation in cash or equity).

PROPOSAL 1

Election of Directors

Nine candidates will be elected at the Annual Meeting to serve for a one-year term that will expire at the 2022 Annual Meeting and until their successors shall have been elected and qualified. The election of directors requires the affirmative vote of a plurality of our shares of common stock present in person or by proxy at the Annual Meeting.

Our Board of Directors has nominated Vann Avedisian, Joseph Boehm, Adrian Butler, Marla Gottschalk, David Head, David Near, Benjamin Rosenzweig, Todd Smith and Robert D. Wright for election as directors. The Board of Directors is not aware that any nominee will be unwilling or unable to serve as a director. All nominees have consented to be named in this Proxy Statement and to serve as a director of the Company if elected. Proxies may not be voted for a greater number of persons than the number of nominees named in this Proxy Statement.

In the Board’s view, the Board’s nominees possess the requisite experience and skills to successfully oversee the Company’s strategy and business. The Board, and its nominees, are dedicated to analyzing objectively the Company’s strategy, business operations, capital allocation and configuration and acting to maximize stockholder value.

For more information on the structure of our Board of Directors and our Board members and nominees, see “Corporate Governance.” The qualifications and experience of each nominee that led our Board and the Nominating and Corporate Governance Committee to conclude that such nominee should serve or continue to serve as director are discussed at the end of each of the nominees’ biographies.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” EACH OF THESE NOMINEES.

PROPOSAL 2

Ratification of Appointment of Independent Registered Public Accounting Firm

The Audit Committee of our Board of Directors is responsible for recommending, for stockholder approval, our independent registered public accounting firm. The Audit Committee has selected the accounting firm of Deloitte & Touche LLP to serve as our independent registered public accounting firm for the fiscal year ending December 26, 2021. Deloitte & Touche LLP has served as our independent registered public accounting firm since before our Initial Public Offering and has also provided non-audit services from time to time.

Although ratification is not required by our Bylaws or otherwise, our Board of Directors is submitting the selection of Deloitte & Touche LLP to our stockholders for ratification because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate practice. The Audit Committee will consider the outcome of this vote in its decision to appoint an independent registered public accounting firm but is not bound by our stockholders’ vote. Even if the selection of Deloitte & Touche LLP is ratified, the Audit Committee may change the appointment at any time during the year if it determines a change would be in the best interests of the Company and our stockholders.

The following table sets forth the fees pertaining to audit services for the fiscal years ended December 27, 2020 and December 29, 2019 and for other services during those fiscal years:

   2020   2019 

Audit fees (1)

  $846,200   $709,445 

Audit-related fees (2)

   20,000    10,000 

Tax fees (3)

   366,759    316,159 

All other fees(4)

   1,895    —   
  

 

 

   

 

 

 

Total fees

  $1,234,854   $1,035,604 
  

 

 

   

 

 

 

1.

Audit fees include fees for audits of executive compensation. In 2016, Aon Hewitt provided consulting services modeling possible equity plan share request sizeour annual financial statements and compliance with institutional shareholder advisor governance guidelines. Aon Hewitt is currently benchmarking executive equity compensation and is also engaged in a reviewinternal controls, reviews of the CEO’s executive employment agreement. Aon Hewitt also provides the Company with consultingrelated quarterly financial statements, and services concerning employee benefit plans.

  EXECUTIVE AND DIRECTOR COMPENSATION  

2016 Summary Compensation Table

The following table summarizes compensation for the years ending December 25, 2016 and December 27, 2015 earned by our principal executive officer and our two other most highly compensated executive officers. These individualsthat are referred to as our named executive officers.

Name and

Principal Position

  Year   Salary   Bonus (1)   

Option

Awards (2)

   Non-Equity
Incentive Plan
Compensation (3)
   

All

Other

Compensation

   Total 

Aylwin Lewis

   2016   $725,000   $300,000   $1,049,500   $0   $0   $2,074,500 

Chief Executive Officer

   2015   $725,000   $0   $0   $830,647   $0   $1,555,647 

(Principal Executive Officer)

                                   

Michael Coyne

   2016   $383,221   $110,000   $200,000   $0   $0   $693,221 

Chief Financial Officer

   2015   $244,162   $0   $1,039,050   $167,845   $0   $1,451,057 

(Principal Financial Officer)

                                   

Matthew Revord

   2016   $357,673   $100,000   $180,000   $0   $0   $637,673 

Chief Legal Officer

                                   
(1)The amounts shown in the Bonus column represent discretionary cash bonus payments. See“–Non-Equity Incentive Awards–2016 Discretionary Bonus” below.
(2)Represents the aggregate grant date fair value of stock option awards.
The Company issued stock option awards to Mr. Lewis in 2016 in recognition of his individual performance during the 2015 fiscal year. Mr. Lewis was granted 100,000 options in March of 2016 and 50,000 options in May of 2016, all of which are exercisable without restriction and vest over a period of four years. The Company used the following assumptions for purposes of valuing these March and May option grants, respectively: common stock fair value of $13.73 and $13.27 per share; expected life of options—seven years; volatility—49.49% and 48.91%; risk-free interest rate—1.69% and 1.54%; and dividend yield—0% (for both grants). The Company used the simplified method for determining the expected life of the options.

The Company issued 28,145 stock option awards to Mr. Coyne and 25,331 stock option awards to Mr. Revord in March of 2016, which are exercisable without restriction and vest over a period of four years, each in recognition of his respective individual performance during the 2015 fiscal year. The Company used the following assumptions for purposes of valuing these option grants: common stock fair value of $13.73 per share; expected life of options—seven years; volatility—49.49%; risk-free interest rate—1.69%; and dividend yield—0%. The Company used the simplified method for determining the expected life of the options.

In May of 2015, Mr. Coyne was granted 150,000 options, which are exercisable without restriction and vest over a period of four years, in connection with his joining Potbelly. In accordance with ASC Topic 718, Compensation—Stock Compensation, fair value of the options was determined using the Black-Scholes-Merton option pricing model and will be amortized over the vesting period. The Company used the following assumptions for purposes of valuing these option grants: common stock fair value of $14.22 per share; expected life of options—seven years; volatility—45.28%; risk-free interest rate—1.89%; and dividend yield—0%. The Company used the simplified method for determining the expected life of the options.
(3)Our annual cash incentive awards granted pursuant to our Support Center Annual Incentive Plan are included in theNon-Equity Incentive Plan Compensation Plan column, to the extent such awards are earned. Amounts earned under the plan for performance in fiscal year 2015 were payable in 2016. No annual cash incentive awards were earned under the plan for fiscal 2016 performance.

Employment Agreements

The following is a summary of the employment agreements the Company has entered into with each of the named executive officers. The summary below does not contain complete descriptions of all provisions of the employment agreements of the named executive officers and is qualified in its entirety by reference to such employment agreements. Mr. Lewis’ employment agreement was filed as an exhibit to our registration statement on formS-1-registration number333-190893. Mr. Coyne’s employment agreement was filed as an exhibit to form8-K filed on April 8, 2015. Mr. Revord’s employment agreement was filed as an exhibit to our form10-K on February 22, 2017. We have also entered into indemnification agreements with our directors and executive officers. See “Related party Transactions–Indemnification Agreements.”

Aylwin Lewis

Mr. Lewis entered into a new Executive Employment Agreement effective as of August 8, 2013 (the “Lewis Agreement”) pursuant to which he will continue to serve as our President and Chief Executive Officer. Under the Lewis Agreement, the term of Mr. Lewis’ employment continues until August 7, 2017. The Lewis Agreement terminates upon death, disability, termination by us with or without cause or resignationnormally provided by the executive with or without good reason. If, at least 30 days prior to August 7, 2017, (1) we do not offer to extend Mr. Lewis’ employment past the last day of the term on terms reasonably consistent with the terms of his current agreement or (2) we offer to extend Mr. Lewis’ employment past the last day of the term but the parties are unable to reach an agreement on the terms of such continuing employment by August 7, 2017, then Mr. Lewis’ termination of employment upon expiration of the term of the Lewis Agreement will be treated as a termination by us without cause subject to Mr. Lewis’ requests during negotiations being reasonable and consistent with the terms of the Lewis Agreement. The Lewis Agreement generally defines “cause” as Mr. Lewis’ (i) intentional misrepresentation of material information, (ii) felony indictment, (iii) commission of an act involving moral turpitude, (iv) material breach or material default of written obligations that remain

  EXECUTIVE AND DIRECTOR COMPENSATION  

unremedied for 30 days after notice, (v) fraud, (vi) embezzlement, (vii) failure to comply with our Board of Director’s written lawful direction that remains unremedied for 30 days after notice, or (viii) willful action to harm the Company or its affiliates. The Lewis Agreement generally defines “good reason” as (1) reduction in base salary or target or maximum bonus percentages, (2) material reduction in position, authority, office, responsibilities or duties, (3) material breach of the agreement by us, (4) Mr. Lewis’ failure to bere-elected to the Board of Directors as Chairman while employed as President and Chief Executive Officer, or (5) relocation to a place more than 50 miles from Chicago, in each case without Mr. Lewis’ consent.

A reduction in Mr. Lewis’ rate of base salary or target or maximum bonus which does not exceed the percentage reduction of an across the board salary or bonus reduction for management employees will not be treated as an event of “good reason.”

The Lewis Agreement provides Mr. Lewis with a base salary of $725,000 which shall not be increased. The Lewis Agreement also provides that, under our current bonus program, Mr. Lewis is eligible for an annual target bonus of 100% of his base salary and a maximum (stretch) target of 200% of his base salary. For bonus years beginning 2013, the annual bonus amount and terms and conditions are determined in accordance with incentive plan metrics determined by the compensation committee (but subject to the same targets described in the previous sentence). The compensation committee determined that for fiscal year 2015 the incentive plan metrics applicable to our executive officers were the Company’s total company revenue, adjusted net income, and adjusted EBITDA (where adjusted EBITDA represents net income (loss) before depreciation and amortization expense, interest expense, provision for income taxes andpre-opening costs, adjusted to eliminate the impact of other items, including certainnon-cash as well as certain other items that we do not consider representative of ouron-going operating performance). For fiscal year 2015, the metrics for Mr. Lewis, as an executive officer, were weighted as follows: (a) 40%—total company revenue; (b) 30%—adjusted net income; and (c) 30%—adjusted EBITDA. Beginning with fiscal year 2016, the metrics for Mr. Lewis, as an executive officer, were: (a) 50%—total company revenue; and (b) 50%—adjusted EBITDA. See“—Non-Equity Incentive Awards—2016 Discretionary Bonus” below for a discussion of bonus determinations for fiscal 2016 performance. The Lewis Agreement also provides Mr. Lewis with standard benefits and perquisites, a payment of up to $20,000 for legal feesindependent accountants in connection with statutory and regulatory filings or engagements, including reviews of documents filed with the negotiationSEC.

2.

Audit-related fees were comprised of the employment agreementfees for services performed in connection with other audit-related services and our filing of registration statements on Form S-8.

3.

Tax fees relate to professional services rendered for tax compliance, tax return review ofand preparation, cost segregation study, and related agreements and a minimum four weeks of vacation.tax advice.

4.

Pursuant to the Lewis Agreement, Mr. Lewis was granted a stock option with a Black-Scholes value of $1,200,000 (227,187 shares) on August 8, 2013(the “Effective Date Grant”). The Effective Date Grant has an exercise price of $10.59. The Lewis Agreement provides that all stock options held by Mr. Lewis prior to the date of the Lewis Agreement (other than the Effective Date Grant) became fully vested on August 8, 2013. The Lewis Agreement also contemplates that Mr. Lewis may be granted equity awards under the Company’s equity incentive plans beginning after August 8, 2015with a target value of $600,000 (subject to increase or decrease as determined by the compensation committee based on performance).

Mr. Lewis is also a partyAll other fees relate to a confidentiality, noncompetition, noninterference and intellectual property agreement, with the noncompetition and noninterference covenants lasting for one year after termination of employment. For information regarding the severance benefits under the Lewis Agreement as well as the treatment of Mr. Lewis’ outstanding equity awards upon a qualifying termination or a corporate transaction/change in control, see “—Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control—Aylwin Lewis Employment Agreement.subscription to an accounting research software.

Policy on Audit Committee Approval of Audit and Non-Audit Services

The Audit Committee’s policy is to approve all audit and permissible non-audit services prior to the engagement of our independent registered public accounting firm to provide such services. The Audit Committee annually approves, pursuant to detailed approval procedures, certain specific categories of permissible non-audit services. Such procedures include the review of (i) a detailed description by our independent registered public accounting firm of the particular services to be provided and the estimated fees for such services and (ii) a regular report to the committee regarding the services provided and the fees paid for such services. The Audit Committee must approve on a project-by-project basis any permissible non-audit services that do not fall within a pre-approved category and any fees for pre-approved permissible non-audit services that exceed the previously approved amounts. In making the determinations about non-audit services, the Audit Committee considers whether the provision of non-audit services is compatible with maintaining the auditor’s independence.

All services provided to the Company by Deloitte & Touche LLP in the fiscal years ended December 27, 2020 and December 29, 2019 and related fees were pre-approved by the Audit Committee. Representatives of Deloitte & Touche LLP are expected to be present at the Annual Meeting and to be available to respond to your questions.

They have advised us that they do not presently intend to make a statement at the Annual Meeting, although they will have the opportunity to do so.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM.

AUDIT COMMITTEE REPORT

With regard to the fiscal year ended December 27, 2020, the Audit Committee has (i) reviewed and discussed with management our audited consolidated financial statements as of December 27, 2020 and for the year then ended; (ii) discussed with Deloitte & Touche LLP, the independent auditors, the matters required by the Public Company Accounting Oversight Board (“PCAOB”) Auditing Standard No. 1301, Communications with Audit Committees; (iii) received the written disclosures and the letter from Deloitte & Touche LLP required by applicable requirements of the PCAOB regarding Deloitte & Touche LLP’s communications with the Audit Committee regarding independence; and (iv) discussed with Deloitte & Touche LLP their independence.

Based on the review and discussions described above, the Audit Committee recommended to our Board of Directors of the Company that our audited consolidated financial statements be included in our Annual Report on Form 10-K for the fiscal year ended December 27, 2020 for filing with the SEC.

Marla Gottschalk, Chairperson

Joseph Boehm

Adrian Butler

PROPOSAL 3

Advisory Vote on a Resolution To Approve Our 2020 Named Executive Officer Compensation

We are asking stockholders to approve, on an advisory basis, a non-binding resolution (commonly referred to as a “say-on-pay” resolution) to approve the Company’s 2020 named executive officer compensation as reported in this Proxy Statement.

We urge stockholders to read the “Compensation Discussion and Analysis” section of this Proxy Statement, which describes how our executive compensation policies and procedures operate and are designed to achieve our compensation objectives, as well as the Summary Compensation Table and other related compensation tables and narrative, which provide detailed information on the compensation of our named executive officers. The Compensation Committee and our Board of Directors believe that the policies and procedures articulated in the “Compensation Discussion and Analysis” are effective in aligning the interests of our officer team with those of stockholders.

We have committed to holding say-on-pay votes at each year’s annual meeting. In accordance with Section 14A of the Exchange Act and as a matter of good corporate governance, we are asking stockholders to approve the following advisory resolution at the Annual Meeting:

“RESOLVED, that the stockholders of the Company approve, on an advisory basis, the compensation of the Company’s named executive officers, as disclosed under the “Compensation Discussion and Analysis” and “2020 Compensation Tables” headings of this proxy statement.

This resolution is non-binding on the Board of Directors. Although non-binding, the Board and the Compensation Committee will review and consider the voting results when making future decisions regarding executive compensation.

THE BOARD OF DIRECTORS RECOMMENDS AN ADVISORY VOTE “FOR” THE RESOLUTION TO APPROVE OUR 2020 NAMED EXECUTIVE OFFICER COMPENSATION

EXECUTIVE OFFICERS

In addition to Robert D. Wright, our President and CEO, whose biography is included under the heading “Director Biographies,” our executive officers, their ages as of December 27, 2020, and a brief account of their business experience follows:

LOGO     

STEVEN CIRULIS

Michael Coyne and Matthew Revord

Mr. Coyne entered into an employment agreement with the Company effective as of May 1, 2015. Mr. Revord entered into a new Employment Agreement effective as of July 25, 2013 and amended effective April 22, 2015. Pursuant to the Employment Agreements, Mr. Coyne serves as our Senior Vice President, and Chief Financial Officer and Mr. Revord serves asChief Strategy Officer

Age: 50

LOGO

A Wreck

Experience

Steven Cirulis has been our Senior Vice President, Chief Financial Officer and Chief Strategy Officer since April 2020. Mr. Cirulis previously served in a strategic planning, finance and analytical consulting role for the Company from December 2019 until his appointment as Chief Financial Officer in April 2020. Prior to that, Mr. Cirulis served as Senior Vice President, Strategic Projects at Panera Bread from April 2017 to July 2018. Prior to his role at Panera Bread, Mr. Cirulis was the Global Vice President, Corporate Strategy, at McDonald’s Corporation from August 2011 to September 2016. Prior to joining McDonald’s, Mr. Cirulis was the Senior Director of Strategy, Business Development and Insights, for Gap Brand at Gap, Inc. from October 2006 to May 2011.

LOGO     

ADAM NOYES

Senior Vice President, General Counsel and Secretary. Mr. Revord has since been appointedChief Operations Officer

Age: 51

LOGO

A Wreck

Experience

Adam Noyes has been our Senior Vice President and Chief of Operations since August 2020. Prior to joining Potbelly, Mr. Noyes held various roles of increasing responsibility at Checkers and Rally’s from April 1991 through December 2019, including serving as Chief Administrative Officer and Executive Vice President from 2016 to 2019.

LOGO     

ADIYA DIXON

Chief Legal Officer. Mr. Coyne’s agreementOfficer and Secretary

Age: 42

LOGO

Apple Walnut Salad

Experience

Adiya Dixon has been our Chief Legal Officer and Secretary since December 2020 and oversees all legal matters of the Company. Prior to joining Potbelly, Ms. Dixon worked as an attorney at AAD Squared, a legal consulting firm, from February 2020 to December 2020. In July 2018, Ms. Dixon founded Yubi Beauty, an e-commerce consumer products company and served as President from its inception through November 2020. Prior to founding Yubi Beauty, Ms. Dixon was employed by Wendy’s International, which owns and operates a chain of quick service restaurants, serving as Director, International Counsel from July 2016 to July 2018 and Director, Corporate Counsel from October 2013 to July 2016.

LOGO     

JEFFREY DOUGLAS

Senior Vice President, Chief Information Officer

Age: 49

LOGO

A Wreck with mustard

Experience

Jeffrey Douglas has been our Senior Vice President and Chief Information Officer since September 2019. Mr. Douglas joined Potbelly from Levy Restaurants, where he served as the Senior Vice President of Information Technology from February 2016 through September 2019. Prior to Levy, Mr. Douglas was the Vice President of Technology for The Options Clearing Corporation from December 2000 to January 2016.

COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis section is intended to provide our stockholders with a clear understanding of our compensation philosophy, objectives and practices; our compensation setting process; our executive compensation program components; and the decisions made with respect to the 2020 compensation of each of our Named Executive Officers (“NEOs”). For 2020, our NEOs were:

Robert D. Wright, President and CEO

Steven Cirulis, Senior Vice President, Chief Financial Officer and Chief Strategy Officer

Adam Noyes, Senior Vice President and Chief of Operations

Jeffrey Douglas, Senior Vice President and Chief Information Officer

Adiya Dixon, Chief Legal Officer and Secretary

Alan Johnson, Former President and CEO

Matthew Revord, Former Senior Vice President, Chief Legal Officer, Chief People Officer and Secretary

Brandon Rhoten, Former Chief Marketing Officer

Robert D. Wright joined us as our President and Chief Executive Officer in July 2020. Steven Cirulis was named Senior Vice President, Chief Financial Officer and Chief Strategy Officer in April 2020, Mr. Noyes was named Senior Vice President and Chief Operations Officer in August 2020 and Ms. Dixon was named Chief Legal Officer and Secretary in December 2020.

Executive Summary

Performance Overview for 2020

During 2020, we had significant changes in our executive leadership including a change in our President and CEO. In addition, COVID-19 had a significant impact on our business, operations and results during 2020, requiring us to temporarily close the vast majority of our dining rooms and shift to off-premise service, among other impacts.

However, even with these significant headwinds and disruptions caused by COVID-19, our management team was able to accomplish the following:

Ensured the health and safety of our employees and customers

Acted quickly to adjust to the realities of COVID-19 including focusing on creating relaxed convenience, improved access, and new occasions

Materially streamlined costs including temporarily reducing executive salaries by 25%

Implemented strategy focused on product, enhancing digital presence, menu optimization, operational improvements, brand awareness, and franchising

Reduced capital spending

Expanded national partnerships with DoorDash, Grubhub, Uber Eats, and Postmates

Launched Potbelly Pantry

Our incentive compensation plans worked as intended in 2020. The payouts under those plans were strongly aligned with our financial and stock price performance – demonstrating our commitment to structure an executive compensation program that pays for performance.

Compensation Philosophy and Objectives

Our compensation philosophy is to pay for performance, rewarding employees when performance targets are met. Merit increases, annual incentive compensation, equity awards, and incremental paid time off are all tied to performance and results. Our compensation programs are designed to attract, retain, motivate, and reward employees. Our pay program is designed to compensate employees commensurate with the scope and influence of the employee’s role and the extent to which an employee contributes to the achievement of key initiatives and financial targets, and demonstrates our values. All of our compensation programs are designed to align and reward actions that we believe contribute to our competitiveness and encourage superior performance.

Executive pay is tied to both the Company’s and the individual’s annual performance. Merit increases, annual incentive compensation, equity compensation, when granted, and paid time off are generally awarded in March or April of each year, following completion of the first quarter annual performance review cycle, the annual financial audit and approval from the Compensation Committee. The employment agreements of our named executive officers specify each executive’s annual incentive award target under our current annual incentive program. In addition, at the discretion of the Compensation Committee in the case of our CEO, and at the discretion of our CEO and upon the approval of the Compensation Committee in the case of our other executive officers, there may be an increase or decrease applied to the annual incentive awarded to an executive, including the other named executive officers, in order to account for exceptional circumstances. However, it is anticipated that additional incentives would only be awarded under unusual circumstances to further the objectives of our compensation program.

Elements of Executive Compensation

The following table provides information regarding the elements of our executive compensation program.

Element

Form

Objectives and Basis

Base SalaryCashAttract and retain highly qualified executives. Determined based on the position’s importance within the Company, the executive’s experience, and external market data.
Annual Incentive PlanCashDetermined under our company-wide Annual Incentive Plan, which provides for a base salary of $375,000, and Mr. Revord’s agreement provides for a base salary of $310,000. The salaries may be increased from time to time by the compensation committee at the recommendation of our Chief Executive Officer. The employment agreement for Mr. Coyne provides that he is eligible for an annual target bonus of 60% of base salary. The employment agreement for Mr. Revord provides that for bonus years beginningvariable payouts based on or after an IPO, that he shall be eligible for an annual bonus amount to be determined in accordance with incentive plan metrics recommended by the CEO and approved by the compensation committee. For 2016, Mr. Revord was eligible for an annual target bonus of 60% of base salary. For the current bonus year, the annual bonus amount and terms and conditions for each of these executives are determined in accordance with incentive plan metrics recommended by our Chief Executive Officer and approved by the compensation committee. The compensation committee determined that for fiscal year 2016 the incentive plan metrics applicable to our executive officers would be the Company’sfinancial performance against pre-established total company revenue and adjusted EBITDA (where adjusted EBITDA represents net income (loss) before depreciationtargets and amortization expense, interest expense, provision for income taxes andpre-opening costs, adjusted to eliminate the impact of other items, including certainnon-cash as well as certain other items that we do not consider

Compensation Committee discretion.
  EXECUTIVE AND DIRECTOR COMPENSATION  

representative of ouron-going operating performance). Further, for Mr. Coyne

Long-Term IncentiveRSUs and Mr. Revord, as executive officers,PSUsAligns the metrics for fiscal year 2016 were weighted as follows: (a) 50%—total company revenue; and (b) 50%—adjusted EBITDA. See“—Non-Equity Incentive Awards—2016 Discretionary Bonus” below for a discussion of bonus determinations for fiscal 2016 performance. The Employment Agreements also provide the executives with standard benefits and perquisites and a minimum of four weeks of paid time off for Mr. Coyne, and five weeks of paid time off for Mr. Revord. The Employment Agreements contemplate that the executives may be granted equity awards under our equity incentive plans.

Each of the Employment Agreements terminates upon death, disability, termination by us with or without cause or resignation by the executive without good reason. The Employment Agreements for Mr. Coyne and Mr. Revord define “cause” and “good reason” in a manner that is comparable to the corresponding terms in the Lewis Agreement (except with respect to election to the Board and nomination as Chairman of the Board). For information regarding the severance benefits under the Employment Agreements and the treatment of Mr. Coyne’s and Mr. Revord’s outstanding equity awards upon a qualifying termination of employment or a corporate transaction/change in control, see “—Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control—Employment Agreements.”

Mr. Coyne and Mr. Revord each continue to be parties to a confidentiality, noncompetition, noninterference and intellectual property agreement, with the noncompetition and noninterference covenants lasting for one year after termination of employment.

Equity Awards

Equity awards represent an important componentincentives of our executive compensation. We believeofficers with stockholder interests and rewards the creation of stockholder value; retain executives through long-term incentive awards align the interests of our stockholders and our executives by increasing the proprietary interest of our executives in the Company’s growth and success; advance the Company’s interests by attracting and retaining qualified employees; and motivate our executives to act in the long-term best interests of our stockholders. Long-term incentive awards are issued under our Amended and Restated 2013 Long-Term Incentive Plan (the “2013 Long-Term Incentive Plan”), which replaced the Potbelly Corporation 2004 Incentive Plan (provided that awards under the 2004 Incentive Plan will continue to be subject to the terms of the 2004 Incentive Plan). The 2013 Long-Term Incentive Plan provides for grants of options (including nonqualified stock options and incentive stock options), stock appreciation rights, full value awards, and cash incentive awards. The 2013 Long-Term Incentive Plan is administered by the compensation committee. Under our Insider Trading Policy, our directors and executive officers are prohibited from engaging in short sales or investing in other kinds of hedging transactions or financial instruments that are designed to hedge or offset any decrease in the market value of our securities.

The equity compensation for our named executive officers (other than Mr. Lewis) is determined by the compensation committee upon the recommendation of Mr. Lewis. In 2017, the compensation committee engaged Aon Hewitt to perform a review of executive equity compensation. Once that review is complete, the compensation committee will determine the equity compensation for Mr. Coyne and Mr. Revord in recognition of their respective individual performance during the 2016 fiscal year and make a recommendation to the Board with regard to Mr. Lewis’ equity compensation for his individual performance during the 2016 fiscal year. In March of 2016, Mr. Coyne received a grant of 28,145 stock options and Mr. Revord received a grant of 25,331 stock options, each in recognition of his respective individual performance during the 2015 fiscal year. In May of 2015, Mr. Coyne received a grant of 150,000 stock options in connection with the signing of his employment agreement. The equity compensation for Mr. Lewis is determined by the Board of Directors (other than Mr. Lewis) upon the recommendation of compensation committee. Mr. Lewis received a grant of 100,000 stock options in March of 2016 and a grant of 50,000 stock options in May of 2016 in recognition of his individual performance during the 2015 fiscal year. Under the terms of his employment agreement, Mr. Lewis was not eligible to receive equity compensation as part of the Company’s annual incentive compensation program in March 2014 or March 2015.

Non-Equity Incentive Awards

Support Center Annual Incentive Plan. The Company has established the Support Center Annual Incentive Plan to provide annualnon-equity incentive compensation to executives. Starting with fiscal year 2016, incentives for executive officers were earned based on the following metrics and weighting: (a) 50%—total company revenue; and (b) 50%—adjusted EBITDA (where adjusted EBITDA represents net income (loss) before depreciation and amortization expense, interest expense, provision for income taxes andpre-opening costs, adjusted to eliminate the impact of other items, including certainnon-cash as well as certain other items that we do not consider representative of ouron-going operating performance). This plan sets a threshold, target, and maximum level for each of these

vesting.
  EXECUTIVE AND DIRECTOR COMPENSATION  

metrics applicable to all executive officers, and the amounts paid are based on the actual figures achieved by the Company. For fiscal year 2016, all executive officers utilized the same metrics and weightings. The targets are set for the year by the compensation committee based on recommendations from Mr. Lewis and Mr. Coyne and are communicated to executives at the beginning of each year. To be eligible for an award under the plan, the executive must receive an annual individual performance appraisal rating of “Contributor” or higher. For fiscal year 2016, the threshold level for these metrics was not achieved. Accordingly, no annual cash incentive awards were paid to the named executive officers under the Support Center Annual Incentive Plan for fiscal 2016 performance.

For fiscal year 2015, incentives for named executive officers were earned based on the achievement ofpre-established targets for performance weighted as follows: (a) 40%—total company revenue; (b) 30%—adjusted net income; and (c) 30%—adjusted EBITDA.

Other Compensation Policies. In addition to the principal compensation elements described above, we provide our executive officers with access to the same benefits we provide all of our full-time employees. Our officers also receive certain limited perquisites and other personal benefits that we believe are reasonable and consistent with our compensation objectives. These perquisites have been identified in the “Summary Compensation Table.” We also provide sign-on bonuses and new-hire equity awards (subject to a time-based vesting period) when the Compensation Committee determines it is necessary and appropriate to advance the Company’s interests, including to attract top-executive talent from other companies. Sign-on bonuses and new hire equity awards are an effective means of offsetting the compensation opportunities executives forfeit when they leave a former employer to join the Company.

Our Executive Compensation Process

Compensation for our executive officers is comprised of base salary, target value of long-term incentive, and target annual incentive bonus. Executive compensation is designed to be competitive with peer companies and market data, as explained below under “Role of Market Data and Our Peer Group.”

Roles and Responsibilities of the Compensation Committee, Compensation Consultant and the CEO in Setting Executive Officer Compensation.

Compensation Committee

The Compensation Committee reports to the Board. In accordance with its obligations as set forth in its charter, the Compensation Committee retains an independent Consultant and counsel to assist it in evaluating compensation as well as working with the CEO and the Chief Financial Officer to set performance goals. The Compensation Committee determines and approves executive compensation annually, with base salaries, bonus payments (for performance the prior fiscal year), performance goals for long-term incentive grants and annual incentive bonuses approved during the first quarter of the fiscal year.

Compensation Consultant

In 2020, the Compensation Committee retained the Rewards Solutions practice at Aon plc to provide executive compensation consulting services. Aon attended Compensation Committee meetings when requested and worked with management as necessary to gather and review information required to carry out its obligations. Aon also advised the Compensation Committee on the appropriateness and competitiveness of our compensation programs relative to market practice, our strategy and our internal processes. This process allows the Compensation Committee to consider comprehensive information, including the Company’s performance and each named executive officer’s individual performance during the prior fiscal year, when making final compensation decisions.

CEO

Mr. Wright, our CEO, and other members of the management team support the Compensation Committee in the executive compensation process and regularly attend portions of committee meetings. Mr. Wright provides the Compensation Committee with his perspective regarding the performance of his executive leadership team, including the other named executive officers. Mr. Wright makes recommendations to the Compensation Committee on the full range of annual executive compensation decisions, except with regard to his own compensation. In accordance with NASDAQ rules, Mr. Wright was not present when his compensation was being discussed and did not vote on executive compensation matters, and neither Mr. Wright nor other members of management attended executive sessions of the Compensation Committee.

Role of Market Data and Our Peer Group. As part of the annual executive compensation process, the Compensation Committee reviews compensation levels and practices for executives holding comparable positions at peer group companies and also includes broader compensation survey data. Our market for executive recruiting is generally other restaurant or retail companies. In evaluating the competitiveness of our executive compensation program, we compare our executive’s compensation against the restaurant industry, specifically the limited-service restaurant segment, and national and local competitors to help ensure we are competitive, focusing on items such as equity awards, merit pay, incentive pay and paid time off.

The Compensation Committee does not explicitly benchmark our executive officers’ compensation to the peer group, but the peer group data is one of multiple reference points used to evaluate our executive compensation programs.

2020 Peer Group. Our peer group consists of casual dining, fine dining, quick casual and quick service restaurants with similar market capitalization and revenue. The Compensation Committee and independent directors considered the peer group in connection with their fiscal year ended December 27, 2020 executive compensation decisions. The Compensation Committee reviews the composition of the peer group periodically and will make adjustments to the peer group in response to changes in the size of business operations of the Company and of companies in the peer group, companies in the peer group being acquired or taken private, and other companies in the restaurant industry becoming public. The table below lists the companies that were considered for the fiscal year ended December 27, 2020.

Casual Dining

Ark Restaurants Corp.

Chuy’s Holdings, Inc.

Denny’s Corporation

J. Alexander’s Holdings, Inc.

Luby’s Inc.

Fine Dining

Ruth’s Hospitality Group, Inc.

Quick Casual

Fiesta Restaurant Group, Inc.

Noodles & Company

Quick Service

El Pollo Loco Holdings, Inc.

Del Taco Restaurants, Inc

Base Salary

The Compensation Committee generally reviews and approves base salaries annually during its meetings in the first quarter with new salaries becoming effective in mid-April. Messrs. Wright, Cirulis and Noyes and Ms. Dixon joined the Company in 2020. Mr. Wright agreed to an initial base salary of $1.00 until July 2021 at which time his base salary will be $650,000 in line with market. Mr. Cirulis’ base salary is $425,000, Mr. Noyes’ base salary is $325,000 (which will increase to $400,000 in September 2021) and Ms. Dixon’s base salary is $275,000. From April 2020 to August 10, 2020, all named executive officers during that period agreed to a temporary 25% reduction in their base salary in an effort to mitigate the impacts of COVID-19. The Company repaid 50% of the reduction in base salary in 2020 and the remaining 50% of the reduction in February 2021.

A 3% merit increase was approved by the Board of Directors in early 2020 for all named executive officers at that time but was never implemented as a result of COVID-19.

Annual Incentive Plan

The Company has established the Support Center Annual Incentive Plan to provide annual cash incentive compensation to executives in its corporate offices (the “Support Center”). The graphic below illustrates the weighting of the metrics and the calculation of the objective component of the 2020 Annual Incentive Plan.

LOGO

This plan sets a threshold, target, and maximum level for each of these metrics applicable to all executive officers, and the amounts paid are based on the actual results achieved by the Company. The targets are set for the year by the Compensation Committee based on recommendations from the CEO and the Chief Financial Officer and are communicated to executives at the beginning of each year. The threshold, target and maximum criteria and actual fiscal year ended December 27, 2020 results for Same Store Sales and Adjusted EBITDA are as follows.

   Threshold
(80%)
  Target
(100%)
  Maximum
(150%)
  2020 Actual
Performance
  Payout
Percentage
 

Same Store Sales

   0.8  2.4  4.9  (24.7%)%   0

Adjusted EBITDA (in millions)

  $20.5  $22.0  $24.0  $(32.7  0

The chart below sets forth the threshold, target, and maximum percentages of base salary for awards under the Support Center Annual Incentive Plan in 2020, together with the actual bonus levels paid to our NEOs, based on actual Company results.

Named Executive Officer

  Threshold  Target  Maximum  Bonus Earned 
  (%) of
Target
  ($) 

Robert D. Wright(1)

         —     —   

Steven Cirulis

  48% of base salary  60% of base salary  90% of base salary   0 $0 

Adam Noyes(1)

         —     —   

Jeffrey Douglas

  48% of base salary  60% of base salary  90% of base salary   0 $0 

Adiya Dixon(1)

         —     —   

Alan Johnson

    100% of base salary  200% of base salary   0 $0 

Matthew Revord

  48% of base salary  60% of base salary  90% of base salary   0 $0 

Brandon Rhoten

  48% of base salary  60% of base salary  90% of base salary   0 $0 

(1)

Messrs. Wright and Noyes and Ms. Dixon did not participate in the Support Center Annual Incentive Plan in 2016, together2020 as they joined the Company in mid to late 2020.

The threshold performance targets were not met in 2020 and no amounts were earned or paid under the 2020 Annual Incentive Plan.

2021 Annual Incentive Plan

In February 2021, the Committee revised the Support Center Annual Incentive Plan as follows:

The design of the 2021 Annual Incentive Plan will be the same for all support center employees including the named executive officers

Lowered the threshold payout from 80% to 50%

Adjusted EBITDA will be weighted at 70% and Same Store Sales at 30% of awards granted

Long-Term Incentive Awards

Long-term incentive awards are currently granted under our 2019 Long-Term Incentive Plan (the “Plan”). The Plan is administered by the Compensation Committee. Equity awards represent an important component of our named executive officer compensation. Beginning with grants in 2019, the equity mix for executive officers changed from 50% stock options and 50% restricted stock units to 50% performance stock units and 50% restricted stock units. The change from stock options to performance stock units served to further align the interests of our stockholders and our executive officers by increasing the proprietary interest of our executive officers in the Company’s growth and success; advance the Company’s interests by attracting and retaining qualified employees over time; and motivate our executives to act in the long-term best interests of our stockholders. The graphic below illustrates the weighting of the metrics and the calculation of the long-term incentive award. Messrs. Wright and Noyes and Ms. Dixon did not receive a long-term incentive award as described above as they were hired during 2020 and Messrs. Wright and Noyes received initial equity grants as described below.

LOGO

Performance Stock Units

Annual performance stock units were granted to our named executive officers on June 24, 2020. Given the impact of COVID-19, unlike 2019, the Compensation Committee determined in June that the performance stock units granted in 2020 vest based on achievement of certain share price achievement of the Company’s common stock and have a performance period from May 15, 2020 to May 15, 2025. The table below outlines the share price achievement levels for the performance period from May 15, 2020 to May 15, 2021.

   25%
Vesting
   50%
Vesting
   75%
Vesting
   100%
Vesting
 

Price Per Share of the Company’s Common Stock

  $3.71   $4.46   $5.20   $5.94 

The number of performance stock units granted to our named executive officers in 2020 are reflected in the “Grants of Plan-Based Awards” table on page 41. Certain of the performance stock units granted on June 24, 2020 vested in 2020. See the “Option Exercises and Stock Vested” table for more information.

Restricted Stock Units

Annual restricted stock units were granted to our named executive officers on June 24, 2020. The restricted stock units vest over three years, beginning on the first anniversary of the grant date.

The number of restricted stock units granted to our named executive officers in 2020 are reflected in the “Grants of Plan-Based Awards in 2020” table on page 41.

2021 Long Term Incentive Plan

In January 2021, the Committee approved a change to the Long-Term Incentive Plan. For the performance share units issued in 2021, the units will vest based on (1) achieving certain stock price targets or (2) total shareholder return of the Company versus the Russell 3000 T&L Index.

Initial Grants to Executives

Pursuant to his Employment Agreement (described below), Mr. Wright was granted 300,000 shares of common stock, with half of the shares vesting on the first anniversary of the grant date and the other half vesting at the rate of one twenty-fourth (1/24) on each monthly anniversary of the grant date beginning July 21, 2021. Mr. Wright also received a performance stock unit award with respect to 700,000 shares of the Company’s common stock that will vest based on the achievement of Company stock prices as follows:

Voting Percentage (Based on
Total Shares Subject to PSU
Award)
  Pre-Change in Control: Thirty
(30)-day volume weighted
average price (VWAP) of a
Share
   Change in Control: Price per
Share received by Company
stockholders on closing of
Change in Control Transaction
 
 40 $4.00   $3.00 
 40 $6.00   $5.00 
 20 $8.00   $7.00 

Pursuant to his Employment Agreement (described below), Mr. Cirulis was granted 30,000 restricted stock units on May 18, 2020 and 30,000 restricted stock units on November 10, 2020, and will be granted another 30,000 restricted stock units on April 6, 2021 (provided Mr. Cirulis remains continuously employed by the Company through April 6, 2021).

Pursuant to his Employment Agreement (described below), Mr. Noyes was granted $325,000 in restricted stock units, with one-third of the shares vesting on each of the first, second and third anniversaries of the grant date, subject to Mr. Noyes’s continued employment.

Other Plans

Our named executive officers are eligible to participate in our 401(k) plan. The Company matches 50% of the contributions that our employees, including our named executive officers, make to the 401(k) plan, with a maximum matching contribution of $3,000 per year. The Company matching contribution was suspended in March 2020 through the end of 2020 in an effort to mitigate the negative impact of COVID-19. The Company established in fiscal 2014 a non-qualified deferred compensation plan which allows highly compensated employees to defer a portion of their base salary and variable compensation each plan year. The Company matches 50% of the contributions that our highly-compensated employees, including our named executive officers, make to the deferred compensation plan, with a maximum matching contribution of $3,000 per year. If an employee participates in both the 401(k) plan and the non-qualified deferred compensation plan, the total maximum matching contribution is $3,000 per year.

Executive Stock Ownership Guidelines

Our stock ownership guidelines were established for executive officers to encourage them to have a long-term equity stake in the Company and to align their interests with stockholders. The Board expects that all executive officers own, or acquire within the later of (i) August of 2022, and (ii) five years of first becoming an executive officer, shares of Potbelly common stock (including restricted shares under Potbelly’s equity-linked incentive plans) having a market value of a multiple of such executive officer’s annual base salary. For the CEO, the multiple is four (4) times annual base salary and for all other executive officers the multiple shall be one and one-half (1.5) times annual base salary.

Anti-Hedging Policy

Under the Company’s Anti-Hedging Policy, our directors, officers and employees are prohibited from engaging in any kind of hedging transaction that could reduce or limit such person’s holdings, ownership or interest in or to any securities of the Company, including without limitation outstanding stock options, deferred share units,

restricted share units, or other compensation awards the value of which are derived from, referenced to or based on the value or market price of securities of the Company. Prohibited transactions include the purchase by a director, officer or employee of financial instruments, including, without limitation, prepaid variable forward contracts, instruments for short sale or purchase or sale of call or put options, equity swaps, collars, or units of exchangeable funds, that are designed to or that may reasonably be expected to have the effect of hedging or offsetting a decrease in the market value of any securities of the Company.

Clawbacks and Forfeiture Provisions

On October 2019, the Company adopted an executive compensation recoupment policy that provides for the potential recoupment of any incentive-based award paid to all current and former executive officers. In the event that the Company is required to restate its financial results due to material noncompliance with any financial reporting requirement as a result of any gross negligence, intentional misconduct, theft, embezzlement, fraud or other serious misconduct by an executive officer, the result of which is that any performance-based compensation received by such executive officer during the three-year period preceding the publication of the restated financial statement would have been lower had it been calculated based on such restated results, the Compensation Committee may seek to recover the excess of the incentive compensation paid to the executive based on the erroneous data.

Employment Agreements

The following is a summary of the employment agreements the Company has entered into with each of the named executive officers.

CEO Employment Agreement

The Company entered into an employment agreement with Mr. Wright (the “Wright Agreement”) with a term commencing on July 20, 2020 and ending on July 20, 2023 (unless terminated earlier in accordance with its terms). Under the Wright Agreement, Mr. Wright will be paid an initial base salary of $1.00 for the period commencing on July 20, 2020 through June 30, 2021, which increases to an annual base salary of $650,000. Mr. Wright will receive a cash sign-on bonus of $400,000 payable on July 1, 2021 subject to Mr. Wright’s continued employment and subject to earlier vesting in the event of his termination for certain reasons after December 31, 2020. The Wright Agreement also provides, among other things, that: (i) Mr. Wright is eligible to receive an annual cash incentive for each calendar year beginning with calendar year 2021, based on satisfaction of performance conditions as determined in the sole discretion of the Board of Directors of (A) sixty percent (60%) of the his base salary at the threshold level of performance, (B) one hundred and fifteen percent (115%) of his base salary at the target level of performance, and (C) two hundred percent (200%) of his base salary at the maximum level of performance. Mr. Wright is also entitled to receive severance upon his agreement to a general release of claims in favor of the Company following termination of employment as described in more detail below under “Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control.” Mr. Wright will also be eligible to participate in all customary employee benefit plans or programs of the Company generally made available to the Company’s senior executive officers, and the Company will reimburse all reasonable business expenses incurred by Mr. Wright in performing services to the Company.

Other Current NEO Employment Agreements

Cirulis Employment Agreement. On April 6, 2020, the Company entered into an employment agreement with Mr. Cirulis (the “Cirulis Agreement”). Under the Cirulis Agreement, Mr. Cirulis will be paid an annual base salary of $425,000, although as was the case with all senior management at the time, his base salary was temporarily reduced by 25% until August 10, 2020 (which reductions have been repaid). The Cirulis Agreement also provides, among other things, that: (i) Mr. Cirulis is eligible to receive an annual cash incentive at a target rate of 60% of his base salary based on the attainment of mutually agreed upon performance goals;

(ii) Mr. Cirulis is eligible for annual equity grants as determined by the Compensation Committee; (iii) the Company shall reimburse all reasonable business expenses incurred by Mr. Cirulis in performing services to the Company; and (iv) Mr. Cirulis will be entitled to severance and change of control benefits under certain circumstances following termination of employment. Mr. Cirulis will also be eligible to participate in all customary employee benefit plans or programs of the Company generally made available to the Company’s senior executive officers.

Noyes Employment Agreement. On August 28, 2020, the Company entered into an employment agreement with Mr. Noyes (the “Noyes Agreement”). Under the Noyes Agreement, Mr. Noyes will be paid an annual base salary of $325,000, which will increase to $400,000 on September 1, 2021. The Noyes Agreement also provides, among other things, that: (i) Mr. Noyes is eligible to receive an annual cash incentive at a target rate of 60% of his base salary based on the attainment of mutually agreed upon performance goals; (ii) beginning in calendar year 2021, Mr. Noyes is eligible for annual equity grants as determined by the Compensation Committee; (iii) the Company shall reimburse all reasonable business expenses incurred by Mr. Noyes in performing services to the Company; and (iv) Mr. Noyes will be entitled to severance and change of control benefits under certain circumstances following termination of employment. Mr. Noyes will also be eligible to participate in all customary employee benefit plans or programs of the Company generally made available to the Company’s senior executive officers.

Douglas Employment Agreement. On September 3, 2019, the Company entered into an employment agreement with Mr. Douglas (the “Douglas Agreement”). Under the Douglas Agreement, Mr. Douglas will be paid an annual base salary of $300,000. The Douglas Agreement also provides, among other things, that: (i) Mr. Douglas is eligible to receive an annual cash incentive at a target rate of 60% of his base salary based on the attainment of mutually agreed upon performance goals; (ii) Mr. Douglas is eligible for annual equity grants as determined by the Compensation Committee; (iii) the Company shall reimburse all reasonable business expenses incurred by Mr. Douglas in performing services to the Company; and (iv) Mr. Douglas will be entitled to severance and change of control benefits under certain circumstances following termination of employment. Mr. Douglas will also be eligible to participate in all customary employee benefit plans or programs of the Company generally made available to the Company’s senior executive officers.

Dixon Employment Agreement. On November 11, 2020, the Company entered into an employment agreement with Ms. Dixon (the “Dixon Agreement”). Under the Dixon Agreement, Ms. Dixon will be paid an annual base salary of $275,000. The Dixon Agreement also provides, among other things, that: (i) beginning in calendar year 2021, Ms. Dixon is eligible to receive an annual cash incentive at a target rate of 60% of her base salary based on the attainment of mutually agreed upon performance goals; (ii) beginning in calendar year 2021, Ms. Dixon is eligible for annual equity grants as determined by the Compensation Committee; and (iii) Ms. Dixon will be entitled to severance and change of control benefits under certain circumstances following termination of employment. Also beginning in calendar year 2021, Ms. Dixon will be eligible to participate in all customary employee benefit plans or programs of the Company generally made available to the Company’s senior executive officers.

COMPENSATION COMMITTEE REPORT

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis included in this Proxy Statement with management. Based on such review, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement for filing with the SEC.

Benjamin Rosenzweig, Chairperson

Marla Gottschalk

David Head

David Near

EXECUTIVE COMPENSATION

Summary Compensation Table

The following table summarizes compensation for the years ended December 27, 2020, December 29, 2019 and December 30, 2018 earned by our named executive officers which for the year ended December 27, 2020 includes (1) the two individuals who served as our principal executive officer for any part of 2020, (2) our principal financial officer, (3) our next three most highly compensated executive officers who were serving as executive officers as of December 27, 2020 and (4) two additional individuals who would have been a named executive officer had they been an executive officer as of December 27, 2020.

Name and

Principal Position

 Year  Salary (7)  Bonus (8)  Stock
Awards (9)
  Option
Awards
  Non-Equity
Incentive Plan
Compensation
  All
Other
Compensation (10)
  Total 

Robert D. Wright

  2020  $1  $—    $2,206,000  $—    $—    $7,325  $2,213,326 

President and Chief Executive Officer (1)

        

Steven Cirulis

  2020  $293,618  $100,000  $693,301  $—    $—    $2,517  $1,089,436 

Senior Vice President, Chief Financial Officer and Chief Strategy Officer (2)

        

Adam Noyes

  2020  $107,500  $100,000  $324,998  $—    $—    $3,467  $535,965 

Senior Vice President and Chief Operations Officer (3)

        

Jeffrey Douglas

  2020  $298,125  $—    $209,999  $—    $—    $6,052  $514,176 

Senior Vice President and Chief Information Officer

  2019  $—    $—    $350,000  $—    $—    $—    $350,000 

Adiya Dixon

  2020  $31,761  $—    $—    $—    $—    $108  $31,869 

Chief Legal Officer and Secretary (4)

        

Alan Johnson

  2020  $448,050  $—    $999,999  $—    $—    $351,794  $1,799,843 

Former President and CEO (1)

  2019  $746,750  $—    $1,250,000  $—    $—    $18,519  $2,015,269 
  2018  $725,000  $543,750  $—    $—    $—    $399,114  $1,667,854 

Matthew Revord

  2020  $406,401  $—    $498,478  $—    $—    $50,026  $954,905 

Former Senior Vice

  2019  $403,300  $416,250  $481,000  $—    $—    $3,000  $1,303,550 

President, Chief Legal Officer, Chief People Officer and Secretary (5)

  2018  $370,000  $205,500  $—    $—    $—    $—    $575,500 

Brandon Rhoten

  2020  $426,995  $—    $525,300  $—    $—    $—    $990,626 

Former Chief Marketing

Officer (6)

  2019  $425,000  $—    $281,972  $—    $—    $217  $707,189 
  2018  $228,846  $36,678  $250,000  $250,000  $—    $21,125  $786,649 

(1)

Mr. Wright joined the Company as President and Chief Executive Officer in July 2020 at which time Mr. Johnson’s employment with the percentage of actual or weighted salary received, based on actual Company results:terminated.

Named Executive OfficerThresholdTargetMaximumPercent of Actual or
Weighted Average
Salary Received

Aylwin Lewis

100% of base salary200% of base salary0% of salary

Michael Coyne

48% of base salary60% of base salary90% of base salary0% of salary

Matthew Revord

48% of base salary60% of base salary90% of base salary0% of salary
(2)

2016 Discretionary Bonus. Under certain circumstances, the compensation committee may deem it appropriate to award discretionary bonuses to certain named executive officers. Following the compensation committee’s conclusion that the threshold metrics under the Support Center Incentive Plan were not achieved for fiscal year 2016, the compensation committee determined it was appropriate to grant a discretionary bonus to the named executive officers in recognition of their numerous contributions toMr. Cirulis joined the Company as Senior Vice President, Chief Financial Officer and their respective significant accomplishmentsChief Strategy Officer in fiscal year 2016. For example,April 2020.

(3)

Mr. Noyes joined the Company as Senior Vice President and Chief Operations Officer in assessing Mr. Lewis’ performance and determiningAugust 2020.

(4)

Ms. Dixon joined the amount of his discretionary bonus, the compensation committee and the Board of Directors considered Mr. Lewis’ strong leadership and positive impact on the Company’s long-term strategy and shareholder value creation. Mr. Coyne’s award recognized his strong leadership of the finance group and accomplishments in achieving strong profit growth. With respect to Mr. Revord, the compensation committee acknowledged his dual roleCompany as Chief Legal Officer and headSecretary of international franchisethe Company in December 2020.

(5)

Mr. Revord’s employment with the Company terminated in December 2020.

(6)

Mr. Rhoten’s employment with the Company terminated in December 2020.

(7)

The named executive officers’ salaries reflect a 25% temporary salary reduction to mitigate some of the impact from COVID-19, which reduction ceased on August 10, 2020. The Company repaid 50% of the reduction in base salary in 2020 and repaid the remaining 50% of the reduction in February 2021. Reflects Mr. Wright’s initial base salary of $1. Pursuant to his employment agreement, Mr. Wright’s base salary will increase to $650,000 in July 2021.

(8)

For 2020, represents sign-on bonuses of $100,000 received by each of Mr. Cirulis and Mr. Noyes upon joining the Company.

(9)

Represents the aggregate grant date fair value calculated in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718, Compensation – Stock Compensation (“FASB ASC Topic 718”) of restricted stock units (RSUs) and performance share units (PSUs). See Note 13 to the Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 27, 2020 for a discussion of the relevant assumptions used in calculating these amounts. The amounts reported in this column do not correspond to the actual value that will be recognized by the NEOs. The actual value that an NEO may realize will depend on the stock price at the date of vesting and the NEO’s continued service through the vesting period.

(10)

Amount for Mr. Johnson in 2020 represents $295,828 of severance payments, $1,872 in COBRA and $50,262 in vacation payout in connection with the termination of his employment. Amount for Mr. Revord in 2020 represents vacation payouts in connection with the termination of his employment.

Grants of Plan-Based Awards in 2020

The following table sets forth information regarding fiscal year ended December 27, 2020 annual incentive bonus awards and equity awards granted to our NEOs for the fiscal year ended December 27, 2020 performance.

Name

  Award   Grant
Date
   

Estimated Future Payouts

Under Equity

Incentive Plan Awards(1)(2)

   All
Other
Stock
Awards:
Number
of Shares
of Stock
or Units
(#)(1)(3)
   Grant
Date Fair
Value
of Stock
and
Option
Awards
($)
 
  Threshold
(#)
   Target
(#)
   Maximum
(#)
 

Robert D. Wright

   RSU    8/10/2020    —      —      —      300,000    1,254,000 
   PSU    8/10/2020    280,000    560,000    700,000    —      956,200 

Steven Cirulis

   RSU    5/18/2020    —      —      —      30,000    61,500 
   RSU    6/24/2020    —      —      —      115,385    255,001 
   PSU    6/24/2020    28,846    57,693    115,385    —      255,000 
   RSU    11/10/2020    —      —      —      30,000    121,800 

Adam Noyes

   RSU    8/28/2020    —      —      —      79,075    324,998 

Jeffrey Douglas

   RSU    6/24/2020    —      —      —      47,511    104,999 
   PSU    6/24/2020    11,878    23,756    47,511    —      105,000 

Adiya Dixon

   —      —      —      —      —      —      —   

Alan Johnson

   RSU    6/24/2020    —      —      —      226,244    499,999 
   PSU    6/24/2020    55,561    113,122    226,244    —      500,000 

Matthew Revord

   RSU    6/24/2020    —      —      —      112,778    249,239 
   PSU    6/24/2020    28,195    56,389    112,778    —      249,239 

Brandon Rhoten

   RSU    6/24/2020    —      —      —      118,846    262,650 
   PSU    6/24/2020    29,712    59,423    118,846    —      262,650 

(1)

All equity awards are denominated in shares of common stock and were granted under the Potbelly Corporation Amended and Restated 2019 Incentive Plan other than the 300,000 inducement grant received by Mr. Wright in connection with his employment by the Company.

(2)

Reflects performance stock units, each of which represents a contingent right to receive one share of Potbelly Corporation common stock. With respect to the grant to Mr. Wright, up to 700,000 performance stock units vest, if at all, in three installments upon Potbelly Corporation’s common stock achieving three specified market price targets. All other performance stock units vest, if at all, in four installments upon Potbelly Corporation’s common stock achieving four specified market price targets. The payout range for the PSUs is 0% to 100%, and none of the PSUs will vest if the performance target is below threshold.

(3)

Reflects restricted stock units that represent a right to receive one share of common stock for each restricted stock unit. The 300,000 restricted stock units granted to Mr. Wright vest as wellfollows: 50% of the restricted stock units vest on July 20, 2021, and the other 50% of the restricted stock units vest at the rate of one twenty-fourth (1/24) of such restricted stock units on each monthly anniversary following July 20, 2021. The 30,000 restricted stock units granted to Mr. Cirulis vest in three equal installments on April 6, 2021, April 6, 2022 and April 6, 2023. All other restricted stock units vest in three equal installments beginning on the first anniversary of the grant date.

Outstanding Equity Awards at Fiscal Year-End

The following table summarizes outstanding stock options and stock awards for each named executive officer as of December 27, 2020.

  Options Awards      Stock Awards 
  Number of Securities Underlying
Unexercised Options (#)
            Number of
Units of Stock
That Have Not
Vested
  Value
of Units of
Stock That
Have Not
Vested (1)
 

Named Executive Officer

 Exercisable  Unexercisable  Option Exercise
Price Per Share
  Option
Expiration Date
    

Robert D. Wright

  —     —    $—     —       420,000(2)  $1,818,600 
        300,000(3)  $1,299,000 
 

Steven Cirulis

  —     —    $—     —       30,000(4)  $129,000 
        115,385(5)  $499,617 
        57,693(6)  $249,811 
        30,000(7)  $129,000 
 

Adam Noyes

  —     —    $—     —       79,075(5)  $342,395 
 

Jeffrey Douglas

  —     —    $—     —       47,511(5)  $205,723 
        23,755(6)  $102,861 
 

Adiya Dixon

  —     —    $—     —       —    $—   
 

Alan Johnson

  —     —    $—     —       —    $—   
 

Matthew Revord

  49,427   —    $7.22   05/10/2021     —    $—   
  75,000   —    $14.00   10/04/2023     
  14,369   —    $20.53   03/06/2024     
  75,000   —    $12.98   03/05/2025     
  25,331   —    $13.73   03/04/2026     
  17,053   —    $11.05   05/11/2027     
 

Brandon Rhoten

  23,756   —    $13.05   06/04/2028     —    $—   

(1)

The value of the stock awards is calculated by multiplying the closing price of Potbelly Corporation’s common stock on the Nasdaq on December 24, 2020 (the last trading day of the Company’s fiscal year), or $4.33 per share, by the number of stock awards.

(2)

Represents performance stock unit awards that vest, if at all, in three installments upon Potbelly Corporation’s common stock achieving three specified market price targets.

(3)

Represents restricted stock unit awards that vest as his effective managementfollows: 50% of legal mattersthe restricted stock units vest on July 20, 2021, and strong leadershipthe other 50% of the restricted stock units vest at the rate of one twenty-fourth (1/24) of such restricted stock units on corporate governance matters.each monthly anniversary following July 20, 2021.

(4)

Represents restricted stock unit awards that vest in three equal installments on each anniversary of the grant date (May 18, 2020).

(5)

Represents restricted stock unit awards that vest in three equal installments on each anniversary of the grant date (June 24, 2020).

(6)

Represents performance stock unit awards that vest, if at all, in four installments upon Potbelly Corporation’s common stock achieving four specified market price targets.

(7)

Represents restricted stock unit awards that vest in three equal installments on each anniversary of the grant date (November 10, 2020).

Option Exercises and Stock Vested

The following table provides information regarding stock awards that vested during the fiscal year ended December 27, 2020. Stock award value realized is calculated by multiplying the number of shares shown in the table by the closing price of our stock on the date the stock awards vested.

       Stock Awards 

Name

  Grant
Date
   Number of
Shares Acquired
on Vesting

(#) (1)
   Value Realized
on Vesting

($)
 

Robert D. Wright

   08/10/2020    280,000   $1,167,600 

Steven Cirulis

   06/24/2020    57,692   $276,922 

Adam Noyes

   —      —     $—   

Jeffrey Douglas

   11/08/2019    23,665   $93,003 
   06/24/2020    23,756   $114,029 

Adiya Dixon

   —      —     $—   

Alan Johnson

   03/15/2019    19,701   $58,709 

Matthew Revord

   05/11/2017    4,525   $19,322 
   03/15/2019    9,476   $28,238 
   06/24/2020    28,195   $149,997 
   06/24/2020    28,195   $120,675 

Brandon Rhoten

   06/04/2018    6,386   $18,200 
   03/15/2019    5,555   $16,554 
   06/24/2020    29,712   $127,167 
   06/24/2020    29,712   $158,068 

(1)

The compensation committee also considered internal equityvalue realized on vesting is calculated by multiplying the number of shares of our common stock that would arise fromvested by the paymentfair market value of a bonus to others in the Company. The compensation committee approved for all bonus-eligible employees, including the named executive officers, a discretionary bonus. For employees other than executives, the discretionary bonus amount was equal to approximately 49% of each employee’s 2016 target annual cash incentive award. Mr. Lewis’ discretionary bonus award represented approximately 41% of what he would have received under the Support Center Incentive Plan had his target metric been met. Mr. Coyne’s discretionary bonus award represented approximately 48% of what he would have received under the Support Center Incentive Plan had his target metric been met. Mr. Revord’s discretionary bonus award represented approximately 46% of what he would have received under the Support Center Incentive Plan has his target metric been met.

  EXECUTIVE AND DIRECTOR COMPENSATION  

2016 Outstanding Equity Awards at FiscalYear-End

The following table summarizes outstanding stock options for each named executive officer as of December 25, 2016.

   Options Awards 
   Number of Securities Underlying
Unexercised Options (#)
         
Named Executive Officer  Exercisable   Unexercisable (1)   Option Exercise
Price Per Share
   

Option Expiration

Date

 

Aylwin Lewis

   780,000    0   $8.00    6/16/2018 
   286,157    0   $7.22    5/10/2021 
   170,391    56,796   $10.59    8/8/2023 
   0    100,000   $13.73    3/4/2026 
   0    50,000   $13.27    5/12/2026 

Michael Coyne

   37,500    112,500   $14.22    5/8/2025 
   0    28,145   $13.73    3/4/2026 

Matthew Revord

   20,000    0   $8.00    1/8/2017 
   20,000    0   $8.00    5/14/2018 
   20,000    0   $8.00    1/22/2019 
   5,849    0   $8.00    8/5/2019 
   7,000    0   $7.00    7/1/2020 
   49,428    0   $7.22    5/10/2021 
   56,250    18,750   $14.00    10/4/2023 
   7,184    7,185   $20.53    3/6/2024 
   18,750    56,250   $12.98    3/5/2025 
    0    25,331   $13.73    3/4/2026 

  EXECUTIVE AND DIRECTOR COMPENSATION  

(1)Unvested portions of option awards are generally forfeited upon termination of employment. See “—Potential Payments Upon Termination of Employment or a Corporate Transaction/Change of Control” for additional information regarding accelerated vesting on certain terminations of employments. The vesting dates for the awards described in the Outstanding Equity Awards at FiscalYear-End table are as follows:

Named Executive OfficerVest DateNumber of Securities
Underlying Unexercised
Options

Aylwin Lewis

3/4/201725,000
5/12/201712,500
8/8/201756,796
3/4/201825,000
5/12/201812,500
3/4/201925,000
5/12/201912,500
3/4/202025,000
5/12/202012,500

Michael Coyne

3/4/20177,036
5/8/201737,500
3/4/20187,036
5/8/201837,500
3/4/20197,036
5/8/201937,500
3/4/20207,036

Matthew Revord

3/4/20176,332
3/5/201718,750
3/6/20173,592
10/4/201718,750
3/4/20186,333
3/5/201818,750
3/6/20183,593
3/4/20196,333
3/5/201918,750
3/4/20206,333

Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control

Eachshare of our named executive officers serves atcommon stock on the pleasurevesting date. The fair market value of a share of our Board of Directors. Our employment agreements with the named executive officers include provisions requiring us to make post-termination payments upon certain qualifying termination events. The disclosure below describes certain compensation that may become payable as a result of a qualifying termination of employment,common stock is based on the employment agreement in effect for each executive on December 25, 2016. In addition, the following disclosure describes the impactclosing price of a qualifying termination of employment, a corporate transaction or a change in control under the terms of the equity awards held by eachshare of our common stock on the vesting date as reported on NASDAQ.

Nonqualified Deferred Compensation

The Company established in 2014 a non-qualified deferred compensation plan which allows highly compensated employees to defer up to 80% of their salary and up to 100% of their bonus each plan year. The Company matches 50% of the contributions that our highly-compensated employees, including our named executive officers, make to the deferred compensation plan, with a maximum matching contribution of $3,000 per year. If an employee participates in both the 401(k) plan and the non-qualified deferred compensation plan, the total maximum matching contribution is $3,000 per year. Our matching contribution vests over six years starting on the first day of the participant’s service with the Company, such that an eligible employee with six years of service will be 100% vested in our matching contributions. Our matching contribution also fully vests upon the participant’s retirement at 65 or older, death, disability or a change of control. If the participant separates from the Company prior to his or her seniority date (the earlier the participant attains 62 years of age or 10 years of service from date of hire) or upon a change of control or death, the distribution payment will be made as a lump sum to the participant’s account. If the participant separates from the Company after his or her seniority date, or upon disability, the participant may elect to receive the distribution as a lump sum payment or in up to five annual installments. The Company matching contribution was suspended in March 2020 through the end of 2020 in an effort to mitigate the negative impact of COVID-19.

Potential Payments Upon Termination of Employment or a Corporate Transaction/Change in Control

Each of our named executive officers serves at the pleasure of our Board of Directors. Our employment agreements with the named executive officers include provisions requiring us to make post-termination payments upon certain qualifying termination events. The disclosure below describes certain compensation that may become payable as a result of a qualifying termination of employment, based on the employment agreement in effect for each executive on December 27, 2020, the last business day of fiscal year ended December 27, 2020. In addition, the following disclosure describes the impact of a qualifying termination of employment (where a “qualifying termination” means a termination by the Company without cause or termination by the named executive officer for good reason), a corporate transaction or a change in control, termination due to death or disability, or retirement under the terms of our named executive officers’ employment agreements and equity awards held by each of our named executive officers as of December 27, 2020. These benefits are in lieu of benefits generally available to salaried employees.

Robert D. Wright Employment Agreement. The Wright Agreement provides for severance pay and benefits if Mr. Wright is terminated for any reason or if Mr. Wright’s employment is terminated due to death or disability. In the event Mr. Wright’s employment terminates for any reason, including due to death or disability, Mr. Wright is entitled to receive any accrued amounts otherwise owed as of the date of termination. In the event Mr. Wright’s employment terminates in a qualifying termination prior to a Change in Control, Mr. Wright is entitled to a cash severance payment equal to 12 months of his annual base salary ($650,000) payable in installments over 12 months; payment equal to the amount of the annual bonus that Mr. Wright would have received for the year in which the termination occurs pro-rated through the date of termination and based on the target level of performance for the year of termination; subsidized COBRA benefits for 12 months; and all of Mr. Wright’s equity awards shall vest in accordance with their terms.

Steven Cirulis Employment Agreement. The Cirulis Agreement provides for severance pay and benefits if Mr. Cirulis is terminated for any reason or if Mr. Cirulis’ employment is terminated due to death or disability. In the event Mr. Cirulis’ employment terminates for any reason, including due to death or disability, Mr. Cirulis is entitled to receive any accrued amounts otherwise owed as of the date of termination. In the event Mr. Cirulis’ employment terminates by reason of death or disability, Mr. Cirulis (or his estate) is entitled to receive the annual bonus Mr. Cirulis would have received for the year in which the termination occurs pro-rated through the date of termination and based on the actual level of performance for the year of termination. In the event Mr. Cirulis’ employment terminates in a qualifying termination prior to a Change in Control, Mr. Cirulis is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months and subsidized COBRA benefits for 12 months. In the event Mr. Cirulis’ employment terminates in a qualifying termination on or within two years following a Change in Control, Mr. Cirulis is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months; subsidized COBRA benefits for 12 months; and a cash amount equal to the amount of the annual bonus that Mr. Cirulis would have received for the year in which the termination occurs pro-rated through the date of termination and based on the actual level of performance for the year of termination.

Adam Noyes Employment Agreement. The Noyes Agreement provides for severance pay and benefits if Mr. Noyes is terminated for any reason or if Mr. Noyes’ employment is terminated due to death or disability. In the event Mr. Noyes’ employment terminates for any reason, including due to death or disability, Mr. Noyes is entitled to receive any accrued amounts otherwise owed as of the date of termination. In the event Mr. Noyes’ employment terminates in a qualifying termination, Mr. Noyes is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months and subsidized COBRA benefits for 12 months.

Jeffrey Douglas Employment Agreement. The Douglas Agreement provides for severance pay and benefits if Mr. Douglas is terminated for any reason or if Mr. Douglas’ employment is terminated due to death or disability. In the event Mr. Douglas’ employment terminates for any reason, including due to death or disability, Mr. Douglas is entitled to receive any accrued amounts otherwise owed as of the date of termination. In the event

Mr. Douglas’ employment terminates by reason of death or disability, Mr. Douglas (or his estate) is entitled to receive the annual bonus Mr. Douglas would have received for the year in which the termination occurs pro-rated through the date of termination and based on the actual level of performance for the year of termination. In the event Mr. Douglas’ employment terminates in a qualifying termination prior to a Change in Control, Mr. Douglas is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months and subsidized COBRA benefits for 12 months. In the event Mr. Douglas’ employment terminates in a qualifying termination on or within two years following a Change in Control, Mr. Douglas is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months; subsidized COBRA benefits for 12 months; and a cash amount equal to the amount of the annual bonus that Mr. Douglas would have received for the year in which the termination occurs pro-rated through the date of termination and based on the actual level of performance for the year of termination.

Adiya Dixon Employment Agreement. The Dixon Agreement provides for severance pay and benefits if Ms. Dixon is terminated for any reason or if Ms. Dixon’s employment is terminated due to death or disability. In the event Ms. Dixon’s employment terminates for any reason, including due to death or disability, Ms. Dixon is entitled to receive any accrued amounts otherwise owed as of the date of termination. In the event Ms. Dixon’s employment terminates in a qualifying termination, Ms. Dixon is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months and subsidized COBRA benefits for 12 months.

Alan Johnson Separation Agreement. On August 11, 2020, the Company entered into a separation agreement and general release of claims with Mr. Johnson (the “Johnson Separation Agreement”) in connection with the termination of his employment as our Chief Executive Officer, effective as of July 20, 2020. The Johnson Separation Agreement provides for the payment of certain amounts in accordance with the terms of his employment agreement. In accordance with the terms of Mr. Johnson’s employment agreement, the Johnson Separation Agreement provides that Mr. Johnson will be entitled to receive, among other things: (i) his earned but unpaid base salary; (ii) payment of his earned but unused vacation days; (iii) any equity compensation to which he is entitled; and (iv) reimbursements of any reasonable business expenses incurred prior to July 20, 2020. Additionally, the Johnson Separation Agreement provides that: (i) Mr. Johnson will receive a severance payment in an aggregate amount equal to $769,153 payable in 12 substantially equal monthly installments; (ii) a pro rata portion of his annual bonus, if any, that would have been earned for the 2020 fiscal year; (iii) if Mr. Johnson elects to continue coverage under the Company’s group health plan pursuant to COBRA, monthly reimbursement of the amount Mr. Johnson pays to effect and continue such coverage until the earlier of July 20, 2021 or the date he is no longer eligible for COBRA coverage; and (iv) all equity awards shall vest and be exercisable. The Johnson Separation Agreement includes a customary release of claims by Mr. Johnson in favor of the Company and its affiliates, and Mr. Johnson’s eligibility and entitlement, if any, to each severance payment and benefit described above was subject to the non-revocation of such release of claims. In addition, the Johnson Separation Agreement provides that Mr. Johnson shall remain subject to confidentiality and certain other restrictive covenant obligations in his employment agreement.

Brandon Rhoten Separation Agreement. On December 4, 2020, the Company entered into a separation agreement and general release of claims with Mr. Rhoten (the “Rhoten Separation Agreement”) in connection with the termination of his employment as our Chief Marketing Officer, effective as of December 18, 2020. The Rhoten Separation Agreement provides for the payment of certain amounts in accordance with the terms of his employment agreement. In accordance with the terms of Mr. Rhoten’s employment agreement, the Rhoten Separation Agreement provides that Mr. Rhoten will be entitled to receive, among other things: (i) his earned but unpaid base salary; (ii) a cash payment of approximately $19,000; and (iii) reimbursements of any reasonable business expenses incurred prior to December 18, 2020. Additionally, the Rhoten Separation Agreement provides that: (i) Mr. Rhoten will receive a severance payment in an aggregate amount equal to $425,000 payable in 12 substantially equal monthly installments; (ii) if Mr. Rhoten elects to continue coverage under the Company’s group health plan pursuant to COBRA, monthly reimbursement of the amount Mr. Rhoten pays to effect and continue such coverage until the earlier of December 18, 2021 or the date he is no longer eligible for COBRA coverage; and (iii) all equity awards shall vest and be exercisable. The Rhoten Separation Agreement includes a

customary release of claims by Mr. Rhoten in favor of the Company and its affiliates, and Mr. Rhoten’s eligibility and entitlement, if any, to each severance payment and benefit described above was subject to the non-revocation of such release of claims. In addition, the Rhoten Separation Agreement provides that Mr. Rhoten shall remain subject to confidentiality and certain other restrictive covenant obligations in his employment agreement.

Matthew Revord Separation Agreement. On December 18, 2020, the Company entered into a separation agreement and general release of claims with Mr. Revord (the “Revord Separation Agreement”) in connection with the termination of his employment as our Senior Vice President, Chief Legal Officer, Chief People Officer and Secretary, effective as of December 18, 2020. The Revord Separation Agreement provides for the payment of certain amounts in accordance with the terms of his employment agreement. In accordance with the terms of Mr. Revord’s employment agreement, the Revord Separation Agreement provides that Mr. Revord will be entitled to receive, among other things: (i) his earned but unpaid base salary; (ii) a cash payment of approximately $16,000; and (iii) reimbursements of any reasonable business expenses incurred prior to December 18, 2020. Additionally, the Revord Separation Agreement provides that: (i) Mr. Revord will receive a severance payment in an aggregate amount equal to $403,300 payable in 12 substantially equal monthly installments; (ii) if Mr. Revord elects to continue coverage under the Company’s group health plan pursuant to COBRA, monthly reimbursement of the amount Mr. Revord pays to effect and continue such coverage until the earlier of December 18, 2021 or the date he is no longer eligible for COBRA coverage; and (iii) all equity awards shall vest and be exercisable. The Revord Separation Agreement includes a customary release of claims by Mr. Revord in favor of the Company and its affiliates, and Mr. Revord’s eligibility and entitlement, if any, to each severance payment and benefit described above was subject to the non-revocation of such release of claims. In addition, the Revord Separation Agreement provides that Mr. Revord shall remain subject to confidentiality and certain other restrictive covenant obligations in his employment agreement.

The following table quantifies the potential payments and benefits to which the named executive officers would have been entitled to receive if one of several different termination of employment or change in control events occurred on December 27, 2020. All employees are also entitled to life insurance benefits of up to the amount of such employee’s base salary, up to a maximum amount of $125,000, if death occurs while actively employed, which benefit is also not included in the table below. With regard to all RSUs subject to time-based vesting at December 27, 2020, the assumed values of the awards are shown in the table in the applicable columns. For RSUs, the value shown in the table is based on the number of RSUs multiplied by $4.33, the closing price of our common stock on December 24, 2020 (the last business day of the fiscal year).

Name

  Benefit    Voluntary
Termination
For Good
Reason or
Involuntary
Termination
Without
Cause
     Qualifying
Termination
(following
Change in
Control)
     Death/
Disability(1)
 

Robert D. Wright

  Cash Severance    $650,000     $650,000     $—   
  Subsidized COBRA    $6,138     $6,138     $—   
  RSUs    $—       $1,299,000     $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $6,139     $1,305,139     $—   
      

 

 

     

 

 

     

 

 

 

Steven Cirulis

  Cash Severance    $425,000     $425,000     $—   
  Subsidized COBRA    $9,596     $9,596     $—   
  RSUs    $—       $1,009,228     $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $434,596     $1,443,824     $—   
      

 

 

     

 

 

     

 

 

 

Adam Noyes

  Cash Severance    $400,000     $400,000     $—   
  Subsidized COBRA    $12,144     $12,144     $—   
  RSUs    $—       $342,395     $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $412,144     $754,539     $—   
      

 

 

     

 

 

     

 

 

 

Jeffrey Douglas

  Cash Severance    $300,000     $300,000     $—   
  Subsidized COBRA    $—       $—       $—   
  RSUs    $—       $410,653     $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $300,000     $710,653     $—   
      

 

 

     

 

 

     

 

 

 

Adiya Dixon

  Cash Severance    $275,000     $275,000     $—   
  Subsidized COBRA    $—       $—       $—   
  RSUs    $—       $—       $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $275,000     $275,000     $—   
      

 

 

     

 

 

     

 

 

 

Alan Johnson

  Cash Severance (2)    $819,415     $—       $—   
  Subsidized COBRA    $4,501     $—       $—   
  RSUs    $—       $—       $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $823,916     $—       $—   
      

 

 

     

 

 

     

 

 

 

Matthew Revord

  Cash Severance (3)    $443,716     $—       $—   
  Subsidized COBRA    $6,138     $—       $—   
  RSUs    $—       $—       $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $449,854     $—       $—   
      

 

 

     

 

 

     

 

 

 

Brandon Rhoten

  Cash Severance (4)    $454,423     $—       $—   
  Subsidized COBRA    $6,138     $—       $—   
  RSUs    $—       $—       $—   
      

 

 

     

 

 

     

 

 

 
  TOTAL    $450,561     $—       $—   
      

 

 

     

 

 

     

 

 

 

(1)

As noted above, if a named executive officers as of December 25, 2016 and modifications to such awards pursuant to the employment agreements. These benefits are in lieu of benefits generally available to salaried employees.

Aylwin Lewis Employment Agreement. Pursuant to the Lewis Agreement, Mr. Lewis will be entitled to receive severance pay and severance benefits if his employment terminates as a result of a qualifying termination (including if we fail to offer to extend Mr. Lewis’ employment or our failure to reach an agreement with Mr. Lewis as to the term of such extension as described above). If terminated as the result of a qualifying termination prior to a Change in Control (which is defined in the 2013 Long-Term Incentive Plan), Mr. Lewis will be eligible to receive severance equal to one year of his then-current base salary and health and dental coverage at active employee contribution rates for 12 months, and all of his outstanding unvested stock options will vest

  EXECUTIVE AND DIRECTOR COMPENSATION  

(provided that if the qualifying termination occurs as a result of our failure to offer to extend the term of Mr. Lewis’ employment or our failure to reach an agreement with Mr. Lewis as to the term of such extension as described above, only those unvested stock options granted in 2015 and 2016 will fully vest upon the qualifying termination), all subject to a release. If his employment terminates (1) as a result of a qualifying termination on or within six months prior to a Change in Control and at a time when we are a party to a letter of intent relating to transactions, or we are in negotiations regarding a transaction, which if consummated would constitute a Change in Control, (2) three months prior to a Change in Control or (3) within two years after a Change in Control, Mr. Lewis will be entitled to the severance payments and benefits described above except that his cash severance payment will be equal to the sum of his base salary and annual target bonus and the payments and benefits are not subject to a release.

In addition, if Mr. Lewis’ termination occurs by reason of death or disability, he will be entitled to a cash payment equal to the amount of the annual bonus that he would have received for the bonus year in which the termination date occurs,pro-rated for the portion of the year prior to his termination date and payable at the same time that bonuses are payable in accordance with our normal bonus plan and all stock options that would have vested within one year of his termination will be vested on his termination date.

Under certain of Mr. Lewis’ option award agreements, in the event of a Corporate Transaction (which term generally includes transactions involving a 50% change in ownership of the Company, whether through acquisition of common stock or voting power or through consummation of a reorganization, merger, consolidation or asset sale), the Board of Directors may take action such as (i) providing for the options to be assumed, or equivalent options to be substituted, by the acquiring company; (ii) providing for termination of vested but unexercised options unless exercised prior to the transaction; and (iii) providing for receipt by Mr. Lewis of a cash payment based on the difference between the transaction price and the exercise price.

Michael Coyne and Matthew Revord Employment Agreements.The Employment Agreements for Mr. Coyne and Mr. Revord provide for severance pay and benefits if the executive is terminated in a qualifying termination or if the executive’s employment is terminated due to death or disability. In the event the executive’s employment terminates in a qualifying termination prior to a Change in Control, the executive is entitled to a cash severance payment equal to 12 months of base salary payable in installments over 12 months and subsidized COBRA benefits for 12 months, all subject to a release. In the event the executive’s employment terminates in a qualifying termination on or within 12 months after a Change in Control, the executive is entitled to the same severance payments and benefits described above and a payment equal to the amount of the annual bonus that the executive would have received for the year in which the termination occurspro-rated through the date of termination and based on actual performance for the year of termination (the“Pro-rated Bonus”). Payments and benefits in connection with a Change in Control are not subject to a release. Ifofficer’s termination occurs due to death or disability, in addition to any accrued amounts otherwise owed to the named executive the executive willofficer would receive thea Pro-rated Bonus subject to a release. The Employment Agreements for Mr. Coyne and Mr. Revord includeunder the definitions of “cause” and “good reason” in a manner that is comparable toAnnual Incentive Plan. For the corresponding terms in Mr. Lewis’ employment agreement (except for election to the Board and nomination as chairman of the Board).

Options Granted Prior to 2011.Options granted to Mr. Lewis and Mr. Revord prior to 2011 generally contain the following termination and change in control provisions:

If an executive’s employment withfiscal year ended December 27, 2020, the Company terminatesdid not achieve the threshold level for any reason other than cause, disability or death, vested options may thereafter be exercised bycash bonus payments under the executive untilAnnual Incentive Plan.

(2)

Includes cash severance payment of $769,153 (payable over 12 months) per the earlier to occur of: (i)Johnson Separation Agreement and unused vacation payout of $50,262.

(3)

Includes cash severance payment of $403,300 (payable over 12 months) per the date that is 90 days (or one year inRevord Separation Agreement, unused vacation payout of $35,676 and a parking stipend of $4,740.

(4)

Includes cash severance payment of $425,000 (payable over 12 months) per the caseRhoten Separation Agreement and unused vacation payout of Mr. Lewis) after the effective date of the executive’s termination of employment, and (ii) the expiration date of the option, and to the extent the options are not so exercised, they shall terminate upon such earlier date. If the executive dies following a termination for other than cause during the period described in the preceding sentence, vested options may thereafter be exercised by the executive’s legal representative until the earlier to occur of: (i) the date that is one year after the effective date of the executive’s termination of employment, and (ii) the expiration date, and to the extent the options are not so exercised, they shall terminate upon such earlier date.$29,423.

If an executive’s employment with the Company terminates by reason of disability or death, vested options may thereafter be exercised by the executive or the executive’s legal representative until the earlier to occur of: (i) the date that is one year after the effective date of the executive’s termination of employment, and (ii) the expiration date, and to the extent the options are not so exercised, they shall terminate upon such earlier date.

If an executive is terminated for cause or the executive breaches a covenant in an agreement with the Company, the options automatically terminate.

In the event of a Corporate Transaction, the Board of Directors may take action such as (i) providing for the options to be assumed, or equivalent options to be substituted, by the acquiring company; (ii) providing for termination of vested but

  EXECUTIVE AND DIRECTOR COMPENSATION  

CEO Pay Ratio

 

unexercised options unless exercised prior to the transaction; (iii) providing for receipt by the executive of a cash payment based on the difference between the transaction price and the exercise price; and/or (iv) providing for accelerated vesting prior to the transaction and termination following such transaction.

As required by Section 953(b) of the Dodd-Frank Act, and Item 402(u) of Regulation S-K, we are providing the information about the relationship of the annual total compensation of our employees and the annual total compensation of our CEO, Mr. Wright. Because the SEC rules for identifying the median employee and calculating the pay ratio permit companies to use various methodologies and assumptions, apply certain exclusions, and make reasonable estimates that reflect their employee populations and compensation practices, the pay ratio reported by other companies may not be comparable with the pay ratio that we have reported.

The following table sets forth a summary of the median of the annual total compensation of employees of the Company (other than the CEO), the annual total compensation of our CEO and the ratio of such amounts.

Other Plans

Our named executive officers are eligible to participate in our 401(k) plan. The Company matches 50% of the contributions that our employees, including our named executive officers, make to the 401(k) plan, with a maximum matching contribution of $3,000 per year.

The Company established in fiscal 2014 anon-qualified deferred compensation plan which allows highly compensated employees to defer a portion of their base salary and variable compensation each plan year. The Company matches 50% of the contributions that our highly-compensated employees, including our named executive officers, make to the deferred compensation plan, with a maximum matching contribution of $3,000 per year. If an employee participates in both the 401(k) plan and thenon-qualified deferred compensation plan, the total maximum matching contribution is $3,000 per year.

2016 Director Compensation

The following table summarizes the amounts earned and paid to ournon-employee members of our Board of Directors for 2016. Mr. Lewis, our President, Chief Executive Officer and Chairman of the Board receives no additional compensation for his service on our Board of Directors:

Name(1)  Fees Earned or
Paid in Cash
   Stock
Awards (2)
   Total 

Peter Bassi

  $60,000   $70,000   $130,000 

Ann-Marie Campbell

  $0   $110,000   $110,000 

Susan Chapman-Hughes

  $0   $110,000   $110,000 

Dan Ginsberg

  $0   $110,000   $110,000 

Marla Gottschalk

  $0   $117,500   $117,500 

Harvey Kanter

  $50,000   $60,000   $110,000 

Dan Levitan(3)

  $0   $0   $0 

Carl Warschausky

  $0   $120,000   $120,000 

 

(1)Pursuant to our director compensation program, in effect for 2016, allnon-employee directors may elect to receive (a) Restricted Stock Units (as defined in the 2013 Long-Term Incentive Plan) (RSUs) of the Company having a value of $60,000 at the time of grant plus $50,000 in cash or (b) RSUs of the Company having a value of $110,000 at the time of grant. The $50,000 cash component is paid outbi-annually, $25,000 at the end of our second fiscal quarter and $25,000 at the end of our fourth fiscal quarter. Mr. Bassi and Mr. Kanter each elected to receive $50,000 in cash and $60,000 in RSUs, which were issued on May 12, 2016. Ms. Campbell, Ms. Chapman-Hughes, Mr. Ginsberg, Ms. Gottschalk and Mr. Warschausky each elected to receive all of their director compensation in the form of RSUs, which were issued on May 12, 2016. Mr. Bassi, as the Lead Director received an additional $20,000 retainer; Mr. Warschausky as Audit Committee Chair received an additional $10,000 retainer; and Ms. Gottschalk, as Compensation Committee Chair received an additional $7,500 retainer. The Lead Director, Audit Committee Chair and Compensation Committee Chair may each elect between the following forms of payment for such additional retainer: (1) RSUs having a grant date Fair Market Value equal to such additional retainer amount (with a grant date on or before the end of the respective second fiscal quarter); or (2) Cash in an amount equal toone-half such additional retainer amount (half of which will be paid on before the end of the respective second fiscal quarter and half of which will be paid on or before the end of the respective fiscal year); plus RSUs having a grant date Fair Market Value of half of such additional retainer amount (with a grant date on or before the end of the respective second fiscal quarter). Mr. Bassi elected to receive this additional retainer in the form of $10,000 cash and $10,000 in RSUs, which were issued on May 12, 2016. Mr. Warschausky and Ms. Gottschalk each elected to receive this additional retainer in the form of RSUs, which were issued on May 12, 2016. In each case, RSUs granted to thenon-employee directors vest 50% on the first anniversary of the grant date and 50% on the second anniversary of the grant date.
(2)The following directors have unvested stock awards at December 25, 2016: Mr. Bassi – 6,677; Ms. Campbell – 11,094; Ms. Chapman-Hughes – 11,094; Mr. Ginsberg – 11,094; Ms. Gottschalk – 11,659; Mr. Kanter – 7,132; Mr. Warschausky – 10,445; each of which represents the RSU awards made by the Company in 2016, as discussed in footnote (1) above, and in 2015. No director has any unexercised options at December 25, 2016 except for the following: Mr. Bassi – 35,807; Ms. Gottschalk – 71,614.
(3)Mr. Levitan resigned from the Board effective February 2016.

Our Board of Directors approved a director compensation plan pursuant to the Potbelly Corporation 2013 Long-Term Incentive Plan, effective beginning in 2016. Under the director compensation plan, eachnon-employee Director who was a member of the Board of Directors as of the 2016 Annual Meeting of the Stockholders (the “2016 Annual Meeting”) was eligible to receive $110,000 in annual compensation, with an increase to $135,000 starting with the 2017 Annual Meeting of the Stockholders (the “2017 Annual Meeting”). Additional retainers will be paid to the Lead Director and certain Committee Chairs as described below. Eachnon-employee Director may elect between the following forms of payment for his or her annual compensation: (1) thenon-employee Director receives RSUs having a grant date Fair Market Value of $110,000 in 2016 (to be increased to $135,000

CEO Pay Ratio

    

Median employee total compensation

  $12,933 

CEO total compensation

  $2,213,326 

Ratio of CEO to Median employee compensation

   171:1 

As of December 27, 2020, the Company employed over 5,500 persons, including Mr. Wright. In determining the median employee, a listing was prepared of all employees as of December 27, 2020. Compensation was annualized for those employees who were not employed for the full fiscal year ended December 27, 2020. This resulted in identification of a median employee with total compensation of $12,933. This total compensation figure reflects employment on a part-time basis, and is not necessarily representative of the compensation of other shop employees or of our overall compensation practices. With respect to the annual total compensation of our CEO, we used the amount reported in the “Total” column of the “Summary Compensation Table” above. This total compensation figure for our CEO includes his initial base salary of $1.00 until July 2021 at which time his base salary will increase to $650,000 in line with market.

  EXECUTIVE AND DIRECTOR COMPENSATION  

starting in 2017) (with a grant date on or before the end of the respective second fiscal quarter); or(2) thenon-employee Director receives: (a) $50,000 in cash in 2016 (to be increased to $60,000 starting in 2017) (half of which will be paid on before the end of the respective second fiscal quarter and half of which will be paid on or before the end of the respective fiscal year); plus (b) RSUs having a grant date Fair Market Value of $60,000 in 2016 (to be increased to $75,000 starting in 2017) (with a grant date on or before the end of the respective second fiscal quarter).

Beginning in 2016, the Lead Director as of the Annual Meeting received an additional $20,000 annual retainer. The Audit Committee Chair as of the 2016 Annual Meeting received an additional $10,000 retainer in 2016 (with an increase to $15,000 starting with the 2017 Annual Meeting), and the Compensation Committee Chair as of the 2016 Annual Meeting received an additional $7,500 retainer in 2016 (with an increase to $10,000 starting with the 2017 Annual Meeting). The Lead Director, Audit Committee Chair and Compensation Committee Chair may each elect between the following forms of payment for such additional retainer: (1) RSUs having a grant date Fair Market Value equal to such additional retainer amount (with a grant date on or before the end of the respective second fiscal quarter); or (2) Cash in an amount equal toone-half such additional retainer amount (half of which will be paid on before the end of the respective second fiscal quarter and half of which will be paid on or before the end of the respective fiscal year);plus RSUs having a grant date Fair Market Value of half of such additional retainer amount (with a grant date on or before the end of the respective second fiscal quarter).

RSUs shall vest as follows: fifty percent (50%) on the first anniversary of the grant date, and fifty percent (50%) on the second anniversary of the grant date.

Stockownership Guidelines

The Board believes that all directors should hold a significant equity interest in Potbelly. Toward this end, the Board expects that all directors own, or acquire within the later of (i) five years of first becoming a director and (ii) five years after our IPO, shares of Potbelly common stock (including restricted shares, but not options, under Potbelly’s equity-linked incentive plans) having a market value of at least four times the annual cash compensation for directors (excluding any additional retainer received for service as Lead Director or as Chair of any Board committee) offered to directors (regardless of whether the director elects to receive such compensation in cash).

  RELATED PARTY TRANSACTIONS  

RELATED PARTY TRANSACTIONS

Indemnification Agreements

We have entered into indemnification agreements with our current directors and executive officers, in addition to the indemnification provided for in our certificate of incorporation and Bylaws. These agreements, among other things, provide for indemnification of our directors and executive officers for certain expenses (including attorneys’ fees), judgments, fines and settlement amounts incurred by any such person in any action or proceeding, including any action by or in the right of our Company, arising out of such person’s services as a director or executive officer of ours. We believe that these provisions and agreements are necessary to attract and retain qualified persons as directors and executive officers.

Review, Approval or Ratification of Transactions with Related Persons

We have adopted a written policy relating to the approval of related party transactions. Our audit committee will review certain financial transactions, arrangements and relationships between us and any of the following related parties:

any of our directors, director nominees or executive officers;

any beneficial owner of more than 5% of our outstanding stock;

any immediate family member of any of the foregoing; and

any entity in which any of the foregoing is employed or has more than a 5% beneficial ownership.

Any member of the audit committee who is a party to a transaction under review will not be permitted to participate in the discussions, consideration or approval of such transaction. Prior to entering into any related party transaction, the interested director or officer shall provide notice of such transaction to our General Counsel. The audit committee shall review any such submissions and shall consider all relevant facts and circumstances of such transaction. The audit committee shall approve only those proposed transactions that are in, or not inconsistent with, the best interests of Potbelly and its stockholders.

In the event management determines a related party transaction exists which was not approved by the audit committee, management will submit the transaction to the audit committee for consideration. The audit committee shall consider all relevant facts and circumstances of such transaction, and shall evaluate all options, including but not limited to ratification, amendment, termination or rescission of the transaction.

The policy lists certain types of transaction in which an officer or director may have an interest that are deemed not to require review as a related party transaction, including (i) transactions in the ordinary course of business not exceeding $25,000, (ii) certain charitable contributions, and (iii) certain approved compensation arrangements.

  BENEFICIAL OWNERSHIP OF OUR COMMON STOCK  

BENEFICIAL OWNERSHIP OF OUR COMMON STOCK

The following tables set forth information as of March 6, 2017 as to the beneficial ownership of shares of our common stock by:

each person (or group of affiliated persons) known to us to beneficially own more than 5 percent of our common stock;

each of our executive officers;

each of our directors; and

all of our executive officers and directors as a group.

The number of shares beneficially owned by each stockholder is determined under SEC rules and generally includes shares for which the holder has voting or investment power. The information does not necessarily indicate beneficial ownership for any other purpose. Unless otherwise indicated below, the address for each listed director, officer and stockholder is c/o Potbelly Corporation, 111 North Canal Street, Suite 850, Chicago, Illinois 60606. The percentage of beneficial ownership shown in the following tables is based on 25,087,125 outstanding shares of common stock as of March 6, 2017.Settlement Agreement

In connection with the settlement agreement entered into on May 10, 2020 (the “Intrinsic Agreement”) with Intrinsic Investment Holdings, LLC, the Vann A. Avedisian Trust U/A 8/29/85, Vann A. Avedisian, KGT Investments, LLC, The Khimji Foundation, Mahmood Khimji, Bryant L. Keil and Neil Luthra (the foregoing, collectively with each of their respective affiliates, the “Vann Group”), the Company issued 130,000 shares of common stock (including 41,311 shares issued to the Vann A. Avedisian Trust U/A 8/29/85, 43,571 shares issued to KGT Investments, LLC and 45,118 shares issued to The Khimji Foundation) to reimburse the Vann Group for its documented out-of-pocket costs, fees and expenses incurred in connection with the Intrinsic Agreement. On March 26, 2021, the Company terminated the Intrinsic Agreement.

Cooperation Agreement

In connection with the termination of the Intrinsic Agreement, the Company subsequently entered into the Cooperation Agreement on substantially the same terms as the Intrinsic Agreement except that the number of director nominees was reduced from two to one.

Effective upon the execution of the Cooperation Agreement, the Board (i) increased the size of the Board from eight to nine members, (ii) appointed Vann A. Avedisian to the Board and (iii) appointed Vann A. Avedisian to the Audit Committee of the Board. The Board also agreed to include Vann A. Avedisian in the Company’s slate of nominees for election to the Board at the Annual Meeting.

The Cooperation Agreement further provides, among other things, that:

During the term of the Cooperation Agreement, the Intrinsic Investors will vote all of their shares of the Company’s common stock at any and all stockholder meetings in accordance with the Board’s recommendations, subject to certain exceptions relating to extraordinary transactions and recommendations of Institutional Shareholder Services, Inc. and Glass Lewis & Co., LLC.

During the term of the Cooperation Agreement, the Intrinsic Investors will be subject to customary standstill restrictions, including with respect to acquiring beneficial ownership of more than 15% of the Company’s common stock, nominating or recommending for nomination any persons for election to the Board, submitting any proposal for consideration at any stockholder meeting, soliciting any proxy in respect of any proposal for consideration at any stockholder meeting and participating in any “withhold” or similar campaign with respect to any stockholder meeting.

Each party agrees not to make public statements about the other party, subject to certain exceptions.

Each party agrees not to sue the other party, subject to certain exceptions.

Either party may terminate the Cooperation Agreement by giving five days’ advance notice to the other party. The earliest possible date of termination is the date that is 30 days prior to the notice deadline for the nomination of director candidates for election to the Board at the Company’s 2022 annual meeting of stockholders, subject to certain exceptions (the “Initial Term”). Should the Board renominate Vann A. Avedisian for election to the Board at the 2022 annual meeting of stockholders and should the Intrinsic Investors accept the renomination, then the Initial Term will be automatically extended until the date that is 45 days prior to the notice deadline for the nomination of director candidates for election to the Board at the 2023 annual meeting of stockholders.

The Intrinsic Investors have entered into a confidentiality agreement with the Company.

Participation in PIPE

In connection with our sale of common stock and warrants to purchase common stock in February 2021 in a private placement, certain of our stockholders that owned greater than 5% of our outstanding shares prior to the closing of

the private placement purchased shares of common stock and warrants to purchase common stock on the same terms as the other shares and warrants that were offered and sold in the offering. The purchasers included the following stockholders, none of which owned more than 8.5% of our outstanding common stock prior to the closing of the private placement: 201,514 shares of common stock and warrants to purchase 80,605 shares of common stock were purchased by 180 Degree Capital Corp., for an aggregate purchase price of approximately $1.0 million and 164,875 shares of common stock and warrants to purchase 65,950 shares of common stock were purchased by B&W Pension Trust (of which 180 Degree Capital Corp. is the investment advisor and may be deemed to be a beneficial owner of such shares), for an aggregate purchase price of approximately $0.8 million; 223,904 shares of common stock and warrants to purchase 89,561 shares of common stock were purchased by Agman Investments LLC, for an aggregate purchase price of approximately $1.1 million; 366,389 shares of common stock and warrants to purchase 146,555 shares of common stock were purchased by funds controlled by Ancora Holdings Inc., for an aggregate purchase price of approximately $1.8 million; and 193,372 shares of common stock and warrants to purchase 77,348 shares of common stock were purchased by Chain of Lakes Investment Fund, LLC, for an aggregate purchase price of approximately $0.9 million.

Indemnification Agreements

In addition to the indemnification provided for in our certificate of incorporation and Bylaws, we provide indemnification to Messrs. Cirulis, Douglas and Wright through the Cirulis Agreement, Douglas Agreement and Wright Agreement, respectively, and have entered into indemnification agreements with Mr. Noyes, Ms. Dixon and our current directors. These agreements, among other things, provide for indemnification of our directors and executive officers for certain expenses (including attorneys’ fees), judgments, fines and settlement amounts incurred by any such person in any action or proceeding, including any action by or in the right of our Company, arising out of such person’s services as a director or executive officer of ours. We believe that these provisions and agreements are necessary to attract and retain qualified persons as directors and executive officers.

Review, Approval or Ratification of Transactions with Related Persons

We have adopted a written policy relating to the approval of related party transactions. Our Audit Committee will review certain financial transactions, arrangements and relationships between us and any of the following related parties:

any of our directors, director nominees or executive officers;

any beneficial owner of more than 5% of our outstanding stock;

any immediate family member of any of the foregoing; and

any entity in which any of the foregoing is employed or has more than a 5% beneficial ownership.

Any member of the Audit Committee who is a party to a transaction under review will not be permitted to participate in the discussions, consideration or approval of such transaction. Prior to entering into any related party transaction, the interested director or officer shall provide notice of such transaction to our Chief Legal Officer. The Audit Committee shall review any such submissions and shall consider all relevant facts and circumstances of such transaction. The Audit Committee shall approve only those proposed transactions that are in, or not inconsistent with, the best interests of Potbelly and its stockholders.

In the event management determines a related party transaction exists which was not approved by the Audit Committee, management will submit the transaction to the Audit Committee for consideration. The Audit Committee shall consider all relevant facts and circumstances of such transaction, and shall evaluate all options, including but not limited to ratification, amendment, termination or rescission of the transaction.

The policy lists certain types of transaction in which an officer or director may have an interest that are deemed not to require review as a related party transaction, including (i) transactions in the ordinary course of business not exceeding $25,000, (ii) certain charitable contributions, and (iii) certain approved compensation arrangements.

BENEFICIAL OWNERSHIP OF OUR COMMON STOCK

Except where indicated by footnote, the following tables set forth information as of February 24, 2021 as to the beneficial ownership of our common stock by:

each person (or group of affiliated persons) known to us to beneficially own more than 5 percent of our common stock;

each of our executive officers;

each of our directors and director nominees; and

all of our executive officers and directors as a group.

The number of shares beneficially owned by each stockholder is determined under SEC rules and generally includes shares for which the holder has voting or investment power. The information does not necessarily indicate beneficial ownership for any other purpose. Unless otherwise indicated below, the address for each listed director, officer and stockholder is c/o Potbelly Corporation, 111 North Canal Street, Suite 325, Chicago, Illinois 60606. The percentage of beneficial ownership shown in the following tables is based on 27,951,077 outstanding shares of common stock as of February 24, 2021, the latest practicable date prior to the publication of this Proxy Statement. For purposes of calculating each person’s or group’s percentage ownership, shares of common stock issuable pursuant to the terms of stock options or restricted stock units exercisable or vesting within 60 days of February 24, 2021 are included as outstanding and beneficially owned for that person or group, but are not treated as outstanding for the purpose of computing the percentage ownership of any other person or group.

Name of Beneficial Owner  Number of Shares
Beneficial Owned
   

Percentage of Class

Beneficially Owned

 

Beneficial Owners of 5% or more of outstanding common stock

    

Agman Investments LLC  (1)

   2,587,696    9.3

Archon Capital Management LLC (2)

   2,292,840    8.2

180 Degree Capital Corp. (3)

   2,283,777    8.2

Vann Group (4)

   1,986,133    7.1

Renaissance Technologies LLC (5)

   1,855,958    6.6

Ancora Advisors, LLC (6)

   1,624,762    5.8

Directors and Executive Officers

    

Robert D. Wright

   158,405        

Steven Cirulis

   69,048        

Adam Noyes

   —      —   

Jeffrey Douglas

   40,518        

Adiya Dixon

   —      —   

Alan Johnson (7)

   50,842        

Matthew Revord (8)

   67,484        

Brandon Rhoten (9)

   53,177        

Vann Avedisian (10)

   655,482    2.3

Joseph Boehm

   27,611        

Adrian Butler

   8,297        

Marla Gottschalk (11)

   162,436        

David Head

   26,681        

David Near

   12,723        

Benjamin Rosenzweig

   19,419        

Todd Smith

   —      —   

All directors and executive officers as a group (16 people) (11)

   1,352,123    4.8

*

Represents less than 1.0%

(1)

Based solely on report of Schedule 13G filed February 16, 2021. The address for this entity is 10 E. Ohio St., Second Floor, Chicago, IL 60611.

(2)

Based solely on report of Schedule 13D filed February 16, 2021 by Archon Capital Management LLC, Constantinos Christofilis and Strategos Fund, L.P. Archon Capital Management LLC has shared voting and dispositive power over 2,389,630 shares; Constantinos Christofilis has shared voting and dispositive power over 2,389,630 shares; and Strategos Fund, L.P. has shared voting and dispositive power over 1,423,181 shares. The address for these entities and Constantinos Christofilis is c/o Archon Capital Management LLC, 1100 19th Avenue E, Seattle, Washington 98112.

(3)

Based solely on report of Schedule 13D filed February 11, 2021. The address for this entity is 7 N. Willow Street, Suite 4B, Montclair, NJ 07042.

(4)

Based solely on report of Schedule 13D filed August 17, 2020 by Vann A. Avedisian Trust U/A 8/29/85, Intrinsic Investment Holdings, LLC, Bryant L. Keil, Neil Luthra, KGT Investments, LLC and The Khimji Foundation (collectively, the “Vann Group”). Vann A. Avedisian Trust U/A 8/29/85 has sole voting and dispositive power over 513,163 shares; Intrinsic Investment Holdings, LLC has sole voting and dispositive power over 100 shares; Mr. Keil has sole voting and dispositive power over 165,159 shares; Mr. Luthra has sole voting and dispositive power over 117,713 shares; KGT Investments, LLC has sole voting and dispositive power over 643,571 shares and The Khimji Foundation has sole voting and dispositive power over 546,427 shares. The address for Vann A. Avedisian Trust U/A 8/29/85 and Intrinsic Investment Holdings, LLC is 220 N. Green Street, 3rd Floor, Chicago, IL 60607. The address for Mr. Keil is 25 S. Waukegan Road, Suite A8-50, Lake Forest, IL 60045. The address for Mr. Luthra is 870 Seventh Ave., 2nd Floor, New York, NY 10019. The Address for KGT Investment LLC and The Khimji Foundation is 545 E John Carpenter FWY Ste #1400, Irving, TX 75062.

(5)

Based solely on report of Schedule 13G filed February 11, 2021. The shares are owned by Renaissance Technologies LLC (“RTC”) and beneficially owned by Renaissance Technologies Holdings Corporation (“RTHC”) because of RHTC’s majority ownership of RTC. RTC and RTHC have sole voting power and sole dispositive power over the shares. The address for these entities is 800 Third Avenue, New York, New York 10022.

(6)

Based solely on report of Schedule 13D filed February 19, 2021. The address of this entity is 6060 Parkland Boulevard, Suite 200, Cleveland, Ohio 44124.

(7)

Mr. Johnson’s employment with the Company was terminated in July 2020. His beneficial ownership information is based solely as of his ownership as of July 2020.

(8)

Mr. Revord’s employment with the Company was terminated in December 2020. His beneficial ownership information is based solely as of his ownership as of December 2020.

(9)

Mr. Rhoten’s employment with the Company was terminated in December 2020. His beneficial ownership information is based solely as of his ownership as of December 2020.

(10)

Includes 513,263 shares of common stock held by the Vann A. Avedisian Trust, of which Mr. Avedisian is the beneficiary; 101,585 shares of common stock owned by Intrinsic and warrants owned by Intrinsic to purchase 40,634 shares of common stock. Mr. Avedisian is the founder and Managing Director of Intrinsic and possesses shared power to vote and dispose of shares owned directly by Intrinsic. Mr. Avedisian disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.

(11)

Includes 51,614 shares of common stock issuable pursuant to the terms of stock options that are exercisable or vesting within 60 days after March 6, 2017 are included as outstanding and beneficially owned for that person or group, but are not treated as outstanding for the purpose of computing the percentage ownership of any other person or group.

Name of Beneficial Owner  Number of Shares
Beneficially Owned
   

Percentage

of Class

Beneficially Owned

 

Beneficial Owners of 5% or more of outstanding common stock

    

Renaissance Technologies LLC and related investment adviser(1)

   2,002,900    8.0% 

The Vanguard Group(2)

   1,908,215    7.6% 

BlackRock, Inc.(3)

   1,583,972    6.3% 

Directors and Executive Officers

    

Aylwin Lewis(4)

   1,581,384    6.3% 

Michael Coyne(5)

   44,536    *    

Julie Younglove-Webb(6)

   124,633    *    

Matthew Revord(7)

   226,909    *    

Nancy Turk(8)

   142,257    *    

Anne Ewing(9)

   99,362    *    

Sherry Ostrowski(10)

   43,623    *    

Peter Bassi(11)

   54,160    *    

Ann-Marie Campbell(12)

   16,476    *    

Susan Chapman-Hughes(13)

   17,174    *    

Daniel Ginsberg(14)

   18,382    *    

Marla Gottschalk(15)

   150,601    *    

Harvey Kanter(16)

   9,742    *    

Carl Warschausky(17)

   16,047    *    

All directors and executive officers as a group (14 people)

   2,394,685    9.6% 
*February 24, 2021.Represents less than 1.0%
(1)Based solely on report of Schedule 13G filed February 14, 2017. Consists of shares owned by Renaissance Technologies LLC (“RTC”) and shares beneficially owned by Renaissance Technologies Holdings Corporation (“RTHC”) because of RHTC’s majority ownership of RTC. RTC and RTHC have sole voting power over 1,986,011 shares, sole dispositive power over 2,002,851 shares, and shared dispositive power over 49 shares. The address for these entities is 800 Third Avenue, New York, New York 10022.
(2)Based solely on report Schedule 13G filed February 13, 2017. The Vanguard Group, Inc. (“Vanguard Group”) has sole voting power over 47,550 shares and sole dispositive power over 1,861,111 shares. Vanguard Fiduciary Trust Company, a wholly-owned subsidiary of Vanguard Group, is the beneficial owner of 45,704 shares as a result of its serving as investment manager of collective trust accounts. Vanguard Investments Australia, Ltd., a wholly-owned subsidiary of Vanguard Group, is the beneficial owner of 3,246 shares as a result of its serving as investment manager of Australian investment offerings. The address for these entities is 100 Vanguard Blvd., Malvern, PA 19355.
(3)

Based solely on report of Schedule 13G filed January 30, 2017. BlackRock, Inc. has sole voting power over 1,546,864 shares and sole dispositive power over 1,583,972 shares. The address for this entity is 55 East 52nd Street, New York, New York 10055.

(4)Includes 319,836 shares of common stock and options to purchase 1,261,548 shares of common stock.

  BENEFICIAL OWNERSHIP OF OUR COMMON STOCK  

Delinquent Section 16(a) Reports

 

Compliance with Section 16(a) of the Exchange Act requires our executive officers and directors and persons who own more than 10% of a registered class of our equity securities to file reports of ownership and changes in ownership with the SEC.

Based solely on a review of the copies of such reports filed with the SEC and on written representations from our executive officers and directors, we believe that during 2020 all Section 16(a) filing requirements were complied with on a timely basis, except that each of Adam Noyes, Daniel Lecocq, Matthew Revord, Jeffrey Douglas, Brandon Rhoten and Steven Cirulis was late in filing one transaction on one required report on Form 4, in each case due to an administrative error.

OTHER MATTERS

Stockholder Proposals for the 2022 Annual Meeting

Pursuant to Rule 14a-8 under the Exchange Act, in order to be included in the Company’s proxy materials for the 2022 Annual Meeting, a stockholder proposal must be received in writing by the Company by the close of business on November 26, 2021 and otherwise comply with all requirements of the SEC for stockholder proposals. The Company’s address is 111 N. Canal Street, Suite 325, Chicago, IL 60606.

In addition, our Bylaws provide that any stockholder who desires to bring a proposal before an annual meeting, or to nominate persons for election as directors, must give timely written notice of the proposal to the Company’s Secretary. To be timely, the notice must be delivered by the close of business to the above address not less than 90 nor more than 120 calendar days prior to the first anniversary of the date on which the Company held the preceding year’s annual meeting. Accordingly, to be timely, a notice must be received no earlier than January 20, 2022 and no later than February 18, 2022 (assuming the meeting is held not more than 30 days before or more than 60 days after May 20, 2022). The notice must describe the stockholder proposal in reasonable detail and provide certain other information required by our Bylaws.

Form 10-K and Other Filings

Upon written request and at no charge, we will provide a copy of any of our filings with the SEC, including our Annual Report on Form 10-K, with financial statements and schedules for our most recent fiscal year. We may impose a reasonable fee for expenses associated with providing copies of separate exhibits to the report when such exhibits are requested. These documents are also available on our website at http://investors.potbelly.com/financial-information/sec-filings, and the website of the SEC at www.sec.gov.

Householding

SEC rules allow delivery of a single annual report and proxy materials to households at which two or more stockholders reside, unless the affected stockholder has provided contrary instructions. Accordingly, stockholders sharing an address who have been previously notified by their broker or its intermediary will receive only one set of the annual report and other proxy materials, unless the stockholder has provided contrary instructions. Individual proxy cards or voting instruction forms (or electronic voting facilities), as applicable, will, however, continue to be provided for each stockholder account. This procedure, referred to as “householding,” reduces the volume of duplicate information received by stockholders, as well as our expenses. Stockholders having multiple accounts may have received householding notifications from their respective brokers and, consequently, such stockholders may receive only one set of the annual report and other proxy materials. Upon written or oral request, Potbelly Corporation will promptly deliver a separate set of our annual report and proxy materials to any beneficial owner at a shared address to which a single copy of any of those documents was delivered. To receive a separate set of our annual report and proxy materials, you may write or call Potbelly Corporation at Potbelly Corporation, 111 North Canal Street, Suite 325, Chicago, Illinois 60606, Attention: Corporate Secretary, telephone (312) 951-0600. Stockholders currently sharing an address with another stockholder who wish to have only one set of our annual report and other proxy materials delivered to the household in the future should also contact our corporate secretary.

By order of the Board of Directors,

Adiya Dixon

Chief Legal Officer and Secretary

March 26, 2021

(5)Consists of options to purchase 44,536 shares of common stock.
(6)Consists of options to purchase 124,633 shares of common stock.
(7)Includes 13,775 shares of common stock held by the Matthew J. Revord Declaration of Trust, of which Mr. Revord is a beneficiary, and options to purchase 213,134 shares of common stock held by Mr. Revord.
(8)Includes 5,194 shares of common stock and options to purchase 137,063 shares of common stock.
(9)Consists of options to purchase 99,362 shares of common stock.
(10)Consists of options to purchase 43,623 shares of common stock.
(11)Includes 18,353 shares of common stock held by a family trust of which Mr. Bassi is a beneficiary; and options to purchase 35,807 shares of common stock.
(12)Consists of 16,476 shares of common stock.
(13)Consists of 17,174 shares of common stock.
(14)Consists of 18,382 shares of common stock.
(15)Includes 78,987 shares of common stock and options to purchase 71,614 shares of common stock.
(16)Consists of 9,742 shares of common stock
(17)Includes 11,847 shares of common stock held directly by Mr. Warschausky; and 4,200 shares of common stock held by C.W.W. Trust, of which Mr. Warschausky is beneficiary.

Section 16(a) Beneficial Ownership Reporting Compliance

 

Compliance with Section 16(a) of the Exchange Act requires our executive officers and directors and persons who own more than 10% of a registered class of our equity securities to file reports of ownership and changes in ownership with the SEC. Officers, directors and greater than 10% stockholders are required by SEC rules to furnish us with copies of all Section 16(a) forms they file.

Based solely on a review of the copies of such forms furnished to the Company and on written representations from our officers and directors, we believe that during 2016, all Section 16(a) filing requirements were complied with on a timely basis, except that each of (1) our former Section 16 officer, John Morlock; (2) Ms. Gottschalk; and (3) Mr. Bassi was late in filing one required report on Form 4 relating to one transaction, in each case due to administrative error.

  OTHER MATTERS  

 

OTHER MATTERSPOTBELLY CORPORATION

111 NORTH CANAL STREET

SUITE 325

CHICAGO, IL 60606

VOTE BY INTERNET

Before The MeetingProxy Solicitation - Go towww.proxyvote.com

 

We will payUse the cost of soliciting proxies and may make arrangements with brokerage houses, custodians, nominees and other fiduciariesInternet to send proxy materials to beneficial owners of our common stock. We will reimburse these third-parties for reasonableout-of-pocket expenses. We have engaged Broadridge Financial Solutions, Inc. to serve as our proxy solicitor for the Annual Meeting at a base fee of $6,000 plus reimbursement of reasonable expenses. Broadridge will provide advice relating to the content of solicitation materials, solicit banks, brokers, institutional investors, and hedge funds to determinetransmit your voting instructions monitorand for electronic delivery of information up until 11:59 p.m. Eastern Time, on May 19, 2021. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting and deliver executed proxies to our voting tabulator. Our directors and officers also may solicit proxies by telephone, electronic transmission and personally. However, our directors and officers will not receive any special compensation for such services.instruction form.

Stockholder Proposals for the 2018 Annual Meeting

 

PursuantDuring The Meeting - Go toRule 14a-8 underwww.virtualshareholdermeeting.com/PBPB2021

You may attend the Exchange Act, in order to be includedmeeting via the Internet and vote during the meeting. Have the information that is printed in the Company’s proxy materials for the 2018 annual meeting of stockholders, a stockholder proposal must be received in writingbox marked by the Company by November 23, 2017arrow available and otherwise comply with all requirements offollow the SEC for stockholder proposals. The Company’s address is 111 N. Canal Street, Suite 850, Chicago, IL 60606.instructions.

In addition, our Bylaws provide that any stockholder who desires to bring a proposal before an annual meeting, or to nominate persons for election as directors, must give timely written notice of the proposal to the Company’s Secretary. To be timely, the notice must be delivered to the above address not less than 90 nor more than 120 calendar days prior to the first anniversary of the date on which the Company held the preceding year’s annual meeting. Accordingly, to be timely, a notice must be received no earlier than January 11, 2018 and no later than February 10, 2018 (assuming the meeting is held not more than 30 days before or more than 60 days after May 10, 2018). The notice must describe the stockholder proposal in reasonable detail and provide certain other information required by our Bylaws.

Form10-K and Other Filings

 

Upon written requestVOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time, on May 19, 2021. Have your proxy card in hand when you call and at no charge, we will provide a copy of any of our filings withthen follow the SEC, including our Annual Report on Form10-K, with financial statements and schedules for our most recent fiscal year. We may impose a reasonable fee for expenses associated with providing copies of separate exhibits to the report when such exhibits are requested. These documents are also available on our website athttp://investors.potbelly.com/sec.cfm, and the website of the SEC at www.sec.gov.instructions.

Householding

 

SEC rules allow delivery of a single annual reportVOTE BY MAIL

Mark, sign and date your proxy materials, including the Notice of Internet Availability of Proxy Materials, to households at which two or more stockholders reside, unless the affected stockholder has provided contrary instructions. Accordingly, stockholders sharing an address who have been previously notified by their broker or its intermediary will receive only one copy of the Notice of Internet Availabilitycard and if applicable, a single set of the annual report and other proxy materials, unless the stockholder has provided contrary instructions. Individual proxy cards or voting instruction forms (or electronic voting facilities), as applicable, will, however, continue to be provided for each stockholder account. This procedure, referred to as “householding,” reduces the volume of duplicate information received by stockholders, as well as our expenses. Shareholders having multiple accounts may have received householding notifications from their respective brokers and, consequently, such stockholders may receive only one Notice of Internet Availability of Proxy Materials, and if applicable, a single set of the annual report and other proxy materials. Upon written or oral request, Potbelly Corporation will promptly deliver a separate copy of the Notice of Internet Availability of Proxy Materials and, if applicable, a separate set of our annual report and proxy materials to any beneficial owner at a shared address to which a single copy of any of those documents was delivered. To receive a separate copy of the Notice of Internet Availability of Proxy Materials and, if applicable, a separate set of our annual report and proxy materials, you may write or call Potbelly Corporation at Potbelly Corporation, 111 North Canal Street, Suite 850,

  OTHER MATTERS  

Chicago, Illinois 60606, Attention: Corporate Secretary, telephone (312)951-0600. Stockholders currently sharing an address with another stockholder who wish to have only one copy of our Notice of Internet Availability of Proxy Material or annual report and other proxy materials delivered to the householdreturn it in the future should also contact our corporate secretary.postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

By order of the Board of Directors,

Matthew J. Revord

Senior Vice President, Chief Legal Officer, General Counsel and Secretary

March 23, 2017

 

POTBELLY CORPORATION

111 NORTH CANAL STREET

SUITE 850

CHICAGO, IL 60606

VOTE BY INTERNET - www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time the day before the meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically viae-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time the day before thecut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

 

 TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

 
  D45509-P54417 KEEP THIS PORTION FOR YOUR RECORDS
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THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

DETACH AND RETURN THIS PORTION ONLY

  For

  All

  Withhold

  All

  For All  

  Except  

To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below.

The Board of Directors recommends you vote FOR each of the following nominees:
  ☐  ☐
��1.Election of Directors
Nominees
01Peter Bassi                    02    Marla Gottschalk03    Aylwin Lewis
The Board of Directors recommends you vote FOR the following proposals:  For  Against  Abstain
2.Ratification of the appointment of Deloitte & Touche LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2017.  ☐  ☐  ☐
NOTE:Such other business as may properly come before the meeting or any adjournment thereof.
LOGO

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

Signature [PLEASE SIGN WITHIN BOX]DateSignature (Joint Owners)Date


Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement and Annual Report are available atwww.proxyvote.com.

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THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.         DETACH AND RETURN THIS PORTION ONLY

POTBELLY CORPORATION

  For

  All

  Withhold

  All

  For All   

  Except   

To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below.

 

The Board of Directors recommends you vote FOR each of the following nominees:

1.    

Election of nine director nominees to serve on the Board of Directors.

  ☐  ☐
Nominees:
01)   Vann Avedisian06)David Near
02)   Joseph Boehm07)Benjamin Rosenzweig
03)   Adrian Butler08)Todd Smith
04)   Marla Gottschalk09)Robert D. Wright
05)   David Head
The Board of Directors recommends you vote FOR the following proposals:  For  Against  Abstain
2.    Ratification of the appointment of Deloitte & Touche LLP to serve as the Company’s independent registered public accounting firm for the fiscal year ending December 26, 2021.  ☐  ☐  ☐
3.    A non-binding, advisory vote on a resolution to approve the 2020 compensation of the Company’s named executive officers.  ☐  ☐  ☐
NOTE: Such other business as may properly come before the meeting or any adjournment thereof.

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

Signature [PLEASE SIGN WITHIN BOX]DateSignature (Joint Owners)Date

LOGO


Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement, Annual Report on Form 10-K are available at www.proxyvote.com.

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D45510-P54417        

 

POTBELLY CORPORATION

Annual Meeting of Stockholders

May 11, 2017 at 8:00 AM

This proxy is solicited by the Board of Directors

The stockholder(s) hereby appoint(s) Aylwin Lewis and Matt Revord, or either of them, as proxies, each with the power to appoint his substitute, and hereby authorizes them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of POTBELLY CORPORATION that the stockholder(s) is/are entitled to vote at the Annual Meeting of stockholder(s) to be held at 8:00 AM, CDT on May 11, 2017, at the Westin O’Hare Hotel, 6100 N. River Road, Rosemont, Illinois 60018, and any adjournment or postponement thereof.

This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations.

Continued and to be signed on reverse side

POTBELLY CORPORATION

ANNUAL MEETING OF STOCKHOLDERS

ON MAY 20, 2021 at 8:00 AM

This proxy is solicited by the Board of Directors

The undersigned appoints Robert D. Wright and Adiya Dixon and each of them, as proxies, each with full power of substitution and revocation and authorizes each of them to represent and to vote, as designated on the reverse hereof, all of the shares of common stock of POTBELLY CORPORATION, that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders of Potbelly Corporation to be held at 8:00 AM local time on May 20, 2021, at www.virtualshareholdermeeting.com/PBPB2021, and any adjournment or postponement thereof.

This proxy, when properly executed, will be voted as directed herein. If no direction is given, this proxy will be voted FOR the election of each of the nine director nominees listed on the reverse side, and FOR proposals 2 and 3. This proxy revokes any previously executed proxy with respect to all proposals that properly come before the Annual Meeting.

(Continued, and to be marked, dated and signed, on the other side)